LawLytics Blog

Guiding attorneys through the internet, technology, and beyond.

Marketing

Law Firm Websites That Work

What makes a law firm website work? Is it magic? SEO? A secret formula? Something that is beyond the control of lawyers? I believe the answer is “none of the above.” Effective attorney websites do this The most effective law firm websites have one thing in common. They provide large amounts of high-quality content to […]

By | Posted on April 26, 2015
Technology

Mobile Law Firm Websites: Like It’s A Surprise

This week Google rolled out an update widely referred to by dramatists everywhere as “Mobilegeddon.” Like most of what search engine pundits prognosticate on the internet, for LawLytics customers it was much ado about nothing. This is because for the last 2.5 years, every single LawLytics attorney website has been mobile friendly. 100 percent of […]

By | Posted on April 23, 2015
Marketing

Law Firm Website Design Costs: Is More Better?

What should a modern law firm website cost to design? There is a widely disparate range of prices for new attorney websites and redesigns. But do you get what you pay for? The answer really depends on what your goals are. I have observed that some of the most expensive law firm website designs are also […]

By | Posted on April 23, 2015
Marketing

Keyword Research For Lawyers

Lawyers often engage in haphazard methods of selecting keywords to focus on when they create content for their websites. While there are many tools available to gauge the volume of searches done for particular keywords or phrases, I have seen attorneys have great success with an entirely different method. Why keyword research for lawyers isn’t […]

By | Posted on April 22, 2015
Marketing

Law Firm Mobile SEO: Google’s April 21, 2015 Update

Today Google rolled out a mobile update. According to Google: We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling. Google gives […]

By | Posted on April 21, 2015
Marketing

Tomorrow Is Google’s Rollout Of The New Mobile Compatibility Update

Tomorrow, April 21, 2015, is the day scheduled for the rollout of the latest Google Update, which will take mobile compatibility into consideration as a ranking factor. If you are a LawLytics customer, your LawLytics powered website is already mobile compatible and ready for this update. If you are a customer and have questions for us, […]

By | Posted on April 20, 2015
Marketing

Law Firm SEO Vocabulary

The purpose of this post is to give attorneys a clear guide to understand the vocabulary of law firm SEO. There are many factors that can contribute to the success or failure of a law firm SEO campaign. Let’s create an easy to understand framework In general, SEO efforts can be broken down into two […]

By | Posted on April 18, 2015
Technology

Google Mobile Update Starts Next Week

If you’re an attorney who depends on the internet for business, the news that Google will start using mobile compatibility as a ranking signal on April 21, 2015 has probably at least piqued your interest. The update will start rolling out on the 21st, and may take a few weeks to roll out. Unlike the law […]

By | Posted on April 18, 2015
Marketing

How often should attorneys blog?

Do attorneys who blog more often experience more success? I’ve been asked that question many times, and my anecdotal answer has always been “yes.” I certainly noticed it in my law practice, and I observe it regularly with our LawLytics members. HubSpot did a study which shows a direct correlation between frequency of blogging and […]

By | Posted on April 17, 2015
Marketing

Nearly one-third of your law firm’s PNCs block your ads.

Is your law firm relying on a strategy of buying ads to create traffic for your firm’s website? If so, consider that 27.6 of consumers report using software that blocks ads. In other words, they install software like Adblock Plus. Why? They don’t want to look at ads. And nope, not even awesome lawyer ads. […]

By | Posted on April 5, 2015
Marketing

How content creation is like a 401k for your law firm

As the owner of a law firm, I bet you’ve addressed the topic of retirement savings, 401k plans, profit sharing plans and other investment vehicles that you can provide for yourself and your staff. Thriving at work can not be separated from thriving in one’s personal life. People want the chance to invest in themselves and their […]

By | Posted on April 3, 2015
Marketing

Attorneys who stress about Google: Series Introduction

This is the first in a series of posts about what I will be referring to, unofficially of course, as Attorney Google Ranking Stress Disorder (or AGRSD). This first post sets the stage. Over the series I will be looking at different things that cause attorneys stress that are related to Google. It is my […]

By | Posted on April 1, 2015

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