Why LawLytics

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Our Leadership

We were founded in 2011 by a lawyer and an engineer. We only work with law firms, and we know what it takes to grow a law practice online.

We understand the unique needs of attorneys. We're cognizant of the ethics implications of online attorney advertising. We built LawLytics to address the unique needs of law firms in the age of the internet.

  • Dan JaffeCEO

    An attorney since 1998, CEO Dan Jaffe has tried over 100 cases to verdict. Dan frequently presents at CLE, business and tech seminars on the topics of the ethics of legal marketing.

  • Derek JohnsonCTO

    Derek is a full-stack engineer and chief architect of the LawLytics platform. When he's not obsessing over the cleanliness of the codebase, he's busy dreaming up more features than the team can possibly implement.

  • Cody McCormackOperations Manager

    Cody is a Navy veteran and a graduate of UC San Diego. He loves to work with people and processes, which is why his chief focus at LawLytics is on creating the most efficient customer experience, and giving our clients more time to focus on practicing law.

  • Gail CollinsCustomer Success Manager

    Gail is deeply committed to ensuring a successful outcome for every law firm she works with. Gail is passionate about helping deliver compelling attorney experiences and strives to build trust and strong long term relationships that fulfill client goals.

  • Jake KromerTechnical Support Manager

    Jake focuses on providing outstanding technical support to our LawLytics members. He reads, studies, and tests new technologies to provide the best information and help possible. He enjoys talking about technology, web security, and music.

Who We Are

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