Why LawLytics


Our Leadership

We were founded in 2011 by a lawyer and an engineer. We only work with law firms, and we know what it takes to grow a law practice online.

We understand the unique needs of attorneys. We're cognizant of the ethics implications of online attorney advertising. We built LawLytics to address the unique needs of law firms in the age of the internet.

  • Dan JaffeAttorney, Co-founder & CEO

    Attorney Dan Jaffe built two successful law firms and tried over 100 cases to verdict over 10 years in private practice. LawLytics is the legal marketing system he wished he had during his years of practice. Dan is frequently called on as a legal marketing expert and has presented at numerous seminars.

    Dan is a 1998 graduate of the University of Arizona College of Law, and a 1995 graduate of the University of Washington. He is licensed to practice law in Washington State and Arizona, and has built successful law firms in both the Seattle and Phoenix areas.

    Dan's first startup, an online legal directory, was acquired by Innovation HQ during it's second year in operations. That acquisition gave Dan the time to focus on building and growing LawLytics.

  • Derek JohnsonCo-founder & CTO

    Derek is a full-stack engineer and chief architect of the LawLytics platform. When he's not obsessing over the cleanliness of the codebase, he's busy dreaming up more features than the team can possibly implement.

  • Cody McCormackOperations Manager

    Cody is a Navy veteran and a graduate of UC San Diego. He loves to work with people and processes, which is why his chief focus at LawLytics is on creating the most efficient customer experience, and giving our clients more time to focus on practicing law. When he isn't doing everything within his power to insure LawLytics remains the best legal marketing platform available, he enjoys learning about new technologies and ways to further the LawLytics vision.

  • Jake KromerTechnical Support Manager

    Jake focuses on providing outstanding technical support to our LawLytics members. He reads, studies, and tests new technologies to provide the best information and help possible. He enjoys talking about technology, web security, and music.

Who We Are

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