LawLytics Blog

The Value of Blog Posts for Law Firms (And How to Write a Good One)

The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm.

read more

I’m a Lawyer and I Need SEO … Now What?

“I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the time. And they’re correct. They do need SEO. They do need web pages that rank well in search results. They do need...

read more

Links, Linking, and Your Law Firm’s Website

In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm’s website. You’ll learn how various types of links on your website (or pointing to your website) engage more clients and drive more leads to your firm.

read more

What Google Wants From Law Firm Websites in 2021

The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed online and drive more potential clients to their firms. In this post, we explain how Google works and how to stay on the right side of the search engine to attract more potential clients to your firm.

read more

Creating Pillar Pages & Topic Clusters on Your Law Firm’s Website

There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.

read more

Neeva Search and Your Law Firm’s Future

  Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...

read more

How to Address FAQs on Your Website to Attract More Clients

By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors. 

read more

Creating Web Pages That Convert Potential Clients

In this episode of the Law Firm Marketing Decoded Podcast, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.

read more

How to Create Page Titles That Captivate Potential Clients

Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.

read more

Should I Add Live Chat to My Law Firm’s Website?

In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.

read more

Get a brief, no-obligation demonstration.

Not ready for a demo? Watch a quick video overview.