You may have heard the news about Google’s “page experience update” sometimes referred to as “Core Web Vitals.” Like any announced Google change, marketers want you to believe that this will fundamentally rock the hierarchy of law firm website rankings, and make or break your practice. This is false.
The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm.
“I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the time. And they’re correct. They do need SEO. They do need web pages that rank well in search results. They do need...
In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm’s website. You’ll learn how various types of links on your website (or pointing to your website) engage more clients and drive more leads to your firm.
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other...
The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed online and drive more potential clients to their firms. In this post, we explain how Google works and how to stay on the right side of the search engine to attract more potential clients to your firm.
There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.
Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...
Attorneys gain a much larger advantage when they develop their website with a target audience in mind. Here’s what you need to know about attracting the right potential clients to your website and converting them into new business for your firm.
Potential clients gather information about the law, their legal problem, and your firm before they make a decision to hire an attorney. Here’s how to use that information to turn your site into a machine that predictably and reliably provides your firm with new clients.
By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.
There are smart and simple ways to provide the right kind of structure on your website. One of these methods is known as pillar pages and topic clusters. Here’s what you need to know about using pillar pages and topic clusters for your law firm’s website.
Having a website alone isn’t a competitive advantage for attorneys. But understanding your website’s purpose — and using it accordingly — is. Here’s what you need to know about reaching more clients online in 2021.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value of storytelling on your law firm’s website, and how to create engaging stories that attract more potential clients.
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients’ pain points, why this method is so effective, and how to use this method on your law firm’s website.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the right way to display and organize website information to keep potential clients on your site and drive new business to your firm.
In this episode of the Law Firm Marketing Decoded Podcast, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.
Attorneys with information-rich, user-focused websites will succeed — and will continue to thrive — in Google search. Here’s what you need to know about Google’s latest content-focused search update.
In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.