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The internet is changing the legal profession. Here’s the latest tectonic shift.

Martindale-Hubbell is now operated by a web conglomerate, Internet Brands. According to USPTO records, they now own the following:

  • MARTINDALE-HUBBELL TOP RATED LAWYERS” – Trademark – Owned by Internet Brands, Serial Number 85447802
  • MARTINDALE-HUBBELL” – Service Mark – Owned by Internet Brands, Serial Number 85167857
  • MARTINDALE-HUBBELL” – Trademark – Owned by Internet Brands, Serial Number 73749191
  • MARTINDALE-HUBBELL LAWYERS.COM” – Service Mark – Owned by Internet Brands, Serial Number 78443129
  • AV PREEMINENT” – Certification Mark – Owned by Internet Brands, Serial Number 85456268
  • BV DISTINGUISHED” Certification Mark – Owned by Internet Brands, Serial Number 85456270
  • MARTINDALE-HUBBELL DISPUTE RESOLUTION DIRECTORY” – Service Mark – Applied for by Internet Brands on December 4, 2013, Serial Number 86135449

In addition to controlling several other online legal companies in the legal space, the most famous (prior to its involvement in Martindale), was Nolo, Internet Brands also owns the following:

  • PATENT IT YOURSELF” – Trademark
  • VASECTOMY.COM” – Service Mark
  • RACINGJUNK” – Service Mark
  • MODEL MAYHEM” – Service Mark
  • FITFREAK” – Service Mark
  • MOTORHEADMEDIA.COM THE PLACE TO BUY, SELL AND TRADE” – Service Mark

I still remember getting my first set of bound Martindale-Hubbell directories in my office as a young attorney. It looked regal on my shelf. I respected those with AV ratings, and aspired to one day attain the same. Today, recent JDs don’t even know the historical significance of the rating system.

Does this change the way you feel about Martindale-Hubbell ratings?

For further reading, see our review of Martindale-Hubbell websites for lawyers.