On March 20, 2018, we presented “Creating Compelling Content For Your Employment Law Firm Website.”

In this webinar, we show employment attorneys how to easily create compelling website content that builds a relationship of trust with both search engines and potential clients. Content marketing improves the visibility of employment law firms and helps potential clients connect with attorneys.

When content marketing is executed the right way, it keeps employment law firms from wasting time and money on ineffective marketing strategies. Content marketing considers how potential clients think about their problem and addresses their needs in a manner that helps them learn more about their issue, gains their trust, increases their confidence in you, and makes it more likely that they’ll contact the firm when it’s time.

Watch Now: Creating Compelling Content For Your Employment Law Firm Website

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What employment attorneys will learn in this content marketing webinar

In this webinar, we’ll show you:

  • How to develop high-quality content that is authoritative with both potential clients and search engines
  • How to choose the right tone, voice, and point of view for your employment law firm website content
  • How to write about current topics related to employment law such as:
    • Targeting plaintiffs with sexual harassment claims
    • #metoo and the Time’s Up movement
  • How to create basic evergreen pages for your employment law firm website
  • How to build content volume over time
  • The role of blogging for employment attorneys
  • Local pages for employment law firms
  • Employment law-specific stumbling blocks in content marketing (and how to avoid them)

…and more.

For more online law firm marketing resources, see our blog , webinars, and podcasts.

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