It’s heating up outside, which means it’s time to crank up the air conditioning, get yourself a cold drink, and settle in for the first-ever LawLytics Summer of SEO Content Series.

For some attorneys, business may slow down in the summer. Perhaps your potential clients are too sluggish to set up a consultation as a result of lazing too long in the summer sun. Maybe they’re busy wrangling the kids during summer break, or they might be doing all they can to avoid thinking about their legal issues in favor of spending as much time as they can poolside.

Whatever the case may be, if you’re experiencing a dip in the number of leads coming in during the summer months — or if you anticipate such a lull coming your way in the near future — summer is a great time to start thinking about your law firm’s marketing strategy.

An Entire Season Filled with Free SEO Resources for Attorneys

Beginning on Monday, June 18, LawLytics will be serving up daily SEO advice on our social media profiles (Facebook, Twitter, and LinkedIn) for attorneys looking to grow their businesses online. We’ll also be running dedicated blog series on topics like content marketing, local SEO, and the latest in law firm marketing technology and strategy.

Along with regular SEO tips on our social media feeds and blog, we’ll be releasing a series of three free eBooks, called “Playing the SEO Game to Win,” as well. Each title in the series is dedicated to the subject of stacking the SEO odds in your favor.

Watch for the first eBook, titled “Develop a Winning Strategy,” on the first official day of summer (Thursday, June 21), then check back on the third Thursday of each month (July 19 & August 16) to download the next two titles (“Betting on a Long-Shot” and “All-In on a Losing Hand”) right as they are released.

In these free resources, you’ll learn how to write for and build trust with your potential clients, how to maximize your chances of converting website visitors to actual clients, and how to position yourself as a thought leader in your practice area.

Our Summer of SEO eBook series will also offer a glimpse at what not to do with respect to SEO for your law firm website, as well as how to avoid being slapped with a Google penalty. Finally, we’ll offer some examples of high-profile companies that have landed themselves in Google’s penalty box as a result of so-called “black hat” SEO tactics.

Set Your Law Firm Up for Online Marketing Success

Now’s the time to start setting your law firm website up for long-term SEO success. We’ll show you how to do it the right way, without wasting your time or money.

Whether you’re new to the concept of SEO, just starting to optimize your law firm website for placement on search engine results pages (SERPs), or are deep into content marketing for your firm, our “Summer of SEO” series is for you.

Attorneys who want to grow their business know that more and more potential clients find legal representation online, and those attorneys who make the decision to take charge of their firm’s web presence are the ones that succeed.

If your online marketing strategy is making you sweat more than the summer sun, LawLytics is here to cool you down — our all-in-one website system, built specifically for small firms and solo practitioners, can help you rise above the SEO hype online and beat the marketing heat.

We hope you’ll join us here this summer, and allow LawLytics to help you and your law firm find SEO success.

This post will be updated with links to blog posts and eBooks in our Summer SEO series as soon as they become available. You can return to this post at any time to view new entries.