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SEO is a winnable game, and the attorneys that have the most success in that game are the ones who stack the odds in their favor.

This eBook will show you how to avoid risky behaviors that can land your website — and ultimately your business — in hot water.

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SEO practitioners that remain “between the lines” stay on the good side of Google updates. They avoid losing rank suddenly because of algorithm changes or penalties. Over the long term, this is much more profitable than risking penalties and then paying someone to try and recover when the site is punished.

Attorneys who arm themselves with the right information and avoid “black hat” SEO tactics have nothing to fear from search engine updates. What’s more, by staying within Google’s guidelines, attorneys better position their content for a positive trajectory on SERPs.