Webmasters and SEO enthusiasts have been buzzing about what may be the latest Google algorithm update.

According to Barry Schwartz at SearchEngineLand, an as-yet unconfirmed Google ranking update that targets link quality may have occurred in the past few days.

What is the “Fred” Google algorithm update?

Schwartz writes that some are now referring to this update as the Fred Update. (“That came from Google’s Gary Illyes, who has jokingly suggested that all updates be named ‘Fred.’ It’s sticking with this one,” Schwartz says.)

It’s still too early to say exactly what has changed. However, attorneys may notice a change in their search engine rankings. Attorneys who have followed Google’s best practices for content and links may see an improvement in their rankings. On the other hand, attorneys or their webmasters who have engaged in risky practices may see their pages and sites relegated in search engine results.

“We’ve seen more chatter and reports of changes from within the ‘black hat’ SEO community, which generally means that this is a spam algorithm update around links,” Schwartz says. “Last time we reported a link spam-related update was in early February, and that update also was unconfirmed by Google. There was also a large content quality Google update on February 7 that was never confirmed. As you expect, Google is very unlikely to confirm algorithm updates these days — but that won’t stop us from reporting large shifts in the search results that convey an algorithm update has happened.”

Are you worried about law firm website rankings?

If you’re concerned about your law firm website’s rankings, now is a great time to review Google’s Webmaster Guidelines and to ensure that you understand how SEO for lawyers works.

You can also browse through our free, on-demand webinar library for related webinars such as:

This is a developing story. We’ll continue to update you with new information as soon as it becomes available to us.

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