For many LawLytics members, 2017 marked a year of tremendous growth attributable to successful content-based marketing strategies.
Over the course of the year, the LawLytics Content Department collaborated with firms specializing in a variety of practice areas across the United States and Canada. These firms achieved substantial success by capitalizing upon trending topics and working with our team to create compelling, informative content.
Below, we look at some of the most successful content-based strategies.
In January 2017, President Barack Obama left the White House after two terms, and Donald Trump was sworn in as President of the United States. The topic of immigration was ubiquitous during Trump’s campaign, and few were surprised when his administration took action on the issue early in his presidency.
Immigration-related topics dominated the news cycles early last year. Google search data demonstrated that searchers were becoming much more aware of these issues, and seeking to educate themselves:
- Was it really a “ban”?
- How can a court in Hawai’i stop the President of the United States from enacting immigration policy?
- Could this affect my student visa?
LawLytics members were quick to recognize the opportunity to create captivating content. New court decisions were handed down at a rapid pace, making them excellent source material for blogging. Our team of legal strategists and content writers collaborated with these firms to craft informative blog posts that explained the rapidly changing legislative and judicial decisions.
Sexual Harassment and Sexual Assault
The public allegations against Hollywood producer Harvey Weinstein marked what many see as a watershed moment for victims of sexual assault and sexual harassment in the workplace. Dozens of high-profile actresses came forward with revelations about the powerful movie mogul in October, triggering a wave of subsequent allegations against powerful men in the film industry, the political arena, and beyond.
The following #metoo social media movement sought to illustrate how pervasive this issue is, affecting women in all industries. This was another key opportunity for plaintiffs’ lawyers to create engaging, well-timed content. Our team worked with firms to craft insightful blog posts that explored the issues of sexual assault and sexual harassment in the workplace. This content sought to not only explore these issues, but also to educate victims about potential legal options.
Federal Income Tax
As 2017 came to a close, national attention shifted to the new GOP tax plan. Google Trends demonstrates another huge spike in online queries related to income taxes, starting in early December 2017 and continuing through the present.
These tax changes were another newsworthy topic that firms identified as an opportunity to create content and boost their traffic. Significant changes in the law not only allow attorneys to update their substantive legal pages to reflect new statutes, but also are wonderful blog fodder. Our writers worked with attorneys to ensure that their blogs answered pressing questions related to personal income tax, business tax, inheritance, and many more.
The 2018 legal landscape looks to be just as exciting. Early in the year, Attorney General Jeff Sessions announced he was rescinding a series of Obama-era memos which adopted a federal policy of non-interference with states that legalized marijuana. Law firms providing business-related services to the marijuana industry — as well as criminal defense firms — may be greatly impacted by this announcement and subsequent federal action. The Supreme Court will be weighing in on union fees, providing employment law attorneys a chance to give predictions and weigh in on the ruling and dissent.
Writing high-quality content for your law firm website in 2018
How will you address the most popular legal topics affecting your practice area in 2018?
We welcome you to join us for our Creating Compelling Content series. The first of this live, nine-part series will focus on content for DUI law firm websites. It will air Thursday, February 22 at 10:00 AM PST/1:00 PM EST.
In this series, we will explore how to build and grow your site, how to cover trending news stories, and how to tackle sensitive issues that may arise during the content creation process.
To view the other webinars in this series, see our LawLytics content webinar announcement.
Rachel Chalot is the Vice President of Content Operations at LawLytics. She practiced criminal defense prior to joining LawLytics in 2014.