New Ebook: SEO Basics For Lawyers
We’re pleased to announce the release of SEO Basics For Lawyers, an ebook designed to provide attorneys with the information they need to make their online marketing work and to separate search engine fact from fiction.
So much of the SEO information attorneys receive is designed to confuse and intimidate them. Whether you’re brand new to online marketing, or you haven’t seen success with your online marketing efforts, the world of SEO can seem complicated and time consuming.
There’s a reason SEO is presented this way. Many SEO providers and marketing companies profit from keeping attorneys in the dark. They claim that SEO is too complex for attorneys to do it successfully, or that it requires too much effort for attorneys to do it on their own.
If you believe these things are true, this ebook is for you.
With a little knowledge and effort, it’s easy to take control of your law firm’s online visibility. And, when you have the right technology and information, you — the attorney — are in the best position to take charge of your online presence. No one cares more about your practice than you.
This book will show you how search engines work and how to make Google work for you. Once you understand the basics, you’ll be ready to take charge of your law firm’s online marketing, avoid empty sales talk, and drive new business to your firm without wasted effort or expense.
What you’ll learn in “SEO Basics For Lawyers”
This resource will help you take control of your online marketing and grow your practice without wasting your time and money. In this ebook, you’ll learn:
- What search engine optimization (SEO) is
- How search engines work
- The history of SEO
- A timeline of Google algorithm updates
- Whitehat SEO, blackhat SEO, and Google penalties
- What search engines are looking for in a law firm website
- How Google sees your law firm website
- A crash course in law firm keywords
- Low hanging SEO fruit for lawyers
- Writing content that resonates with your clients