9 Ways To Improve Your Law Firm’s Online Marketing Today

by | Aug 11, 2017 | Marketing

Creating a strong online presence with content that attracts and engages potential clients requires time and effort. But attorneys don’t necessarily need to spend a lot of time on their online marketing every day. A small amount of time and effort, applied consistently, can make a big difference in your law firm’s online marketing.

If you have even five minutes to spare, you can make progress toward improving your online presence. Here’s how to do it.

If you have 5 minutes to work on your law firm’s online marketing…

Creating high-quality content should be the foundation of your law firm’s marketing. But on days when you only have five minutes to spare, there are a number of quick things you can do to improve your law firm’s online marketing, such as:

  • Add to your list of content ideas. Do some quick keyword research by performing a Google search for topics and questions related to your practice area(s). The “People Also Searched For” and “Searches related to…” sections in Google’s search results can often provide helpful suggestions for related topics that your potential clients may be asking about. Add those ideas to a list, so the next time you have some time to write, you’re less likely to spend that time staring at a blank page.
  • Scan your favorite news outlets for inspiration. New or amended laws, current events, local events or cases related to your practice area(s) are all potential blog fodder.
  • Promote your content on social media. Social media should be a supplementary aspect of your law firm’s web presence and shouldn’t take up much of your time. Announce your law firm’s latest blog posts on Facebook, Twitter and LinkedIn. (If you’re a LawLytics member, the LawLytics system lets you announce your blog posts to these sites with just a few clicks.) 

If you have 15 minutes to improve your law firm’s online presence…

  • Add to your law firm website FAQ page(s). Providing helpful answers to potential clients’ questions can increase your law firm website’s visibility in search engine results for relevant queries. It can also help potential clients view your law firm as a  trustworthy resource, making them more likely to contact you when they are ready to choose an attorney. For more on the value of FAQ pages, see our blog post “4 Reasons To Invest More Time In Your Law Firm Website FAQ Page.”
  • Claim your Google My Business listing. This can increase your law firm website’s visibility because Google My Business listings often display prominently in Google results for local business-related searches. It usually takes less than 10 minutes to set up a new profile on Google My Business or to claim an existing profile. For more tips on effective directory strategies, see our post, “Effective Directory Strategies For Law Firms.”
  • Reach out to former clients and ask them to review you. Positive reviews can influence a potential client’s decision to contact your law firm. If you have a few minutes to spare, reach out to happy former clients and ask them to review your law firm. We’ve partnered with BirdEye to make it easier to gather and distribute positive reviews. BirdEye helps you easily contact happy clients, ask them to review you and direct them to the review site(s) of your choice. It also monitors dozens of review sites and notifies you when new reviews are posted.
  • Write a quick blog post. Blog posts don’t always need to be long and in-depth. It’s a blog, not a brief. Rather than focusing on the “right” length for a law firm blog post, focus instead on providing value to your potential clients and referral sources with relevant and informative content. In 15 minutes, you could potentially write a succinct blog post commenting on a local news story, clarifying a common misconception about the law, or relating something that happened recently in court, among other topics.

If you have an hour…

Ideally, your law firm has created a content plan that includes all the content you plan to publish over the next 1-3 years. If you have a content plan, it’s likely that you already have a list of upcoming tasks that you can address in a free hour. (We recommend that attorneys have a content plan because it can help them use their time most effectively.)

If you don’t have a content plan (or you’ve already crossed off everything on your to-do list for the current week), you could:

  • Write an in-depth blog post. Some law firm blog topics may benefit from a longer or more in-depth treatment. If you have an hour, consider writing a more in-depth blog post.
  • Add to your law firm website practice area or detailed law pages. Practice area and detailed law pages are often the backbone of law firm websites. If you haven’t fleshed out your website’s practice area content, spend an hour creating or expanding a practice area page. If you already have in-depth practice area pages, you could spend that time creating a new detailed law page.

If you don’t have time to develop your own content, LawLytics can help. Our law firm content team works with you to create and execute a content-based online marketing strategy that can help your firm attract and engage new clients.

More Clients. Less Risk.

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