LawLytics Blog

Creating Web Pages That Convert Potential Clients

In this episode of the Law Firm Marketing Decoded Podcast, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.

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How to Create Page Titles That Captivate Potential Clients

Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.

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Should I Add Live Chat to My Law Firm’s Website?

In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.

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Firms That Adapt to Cloud-Based Technology Are Primed to Succeed in 2020 and Beyond

Attorneys are discovering that when they embrace technology, they’re empowered by it. The information age and the rise of Google have empowered attorneys who use the right technology to easily and cost-efficiently bypass the classic marketing middleman. As a result, these attorneys easily reach, communicate with, and directly influence potential clients at scale. 

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Understanding What Drives Your Potential Clients’ Search Behavior

In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.

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How You Communicate With Potential Clients Moves The Needle More Than Branding

It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.

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Legal Marketing Opportunity: Blog About RBG

No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.

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