How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
Performing a Google search on yourself at least once a month is essential to maintaining an effective online presence. Read this blog post for guidelines on how to effectively Google yourself and your firm as well as some best practices.
Video blogging is more accessible and affordable for attorneys than you may think, and chances are you already have everything you need to get started. Read on for a few key tips that will get you ready to press record and create video content today.
Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it to appear.
Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. In this podcast episode, we explain how to make your website work harder for your law firm — and benefit your practice and clients at the same time.
If you’re new to social media marketing or looking to channel your efforts more efficiently, this post will give you six types of posts that work to drive traffic to your firm’s website.
At what point does a marketing agency become too good to be true? Read on for five red flags that should have you running the other way when considering a marketing agency.
In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.
There are a few key elements of a good marketing audit that help to keep attorneys on track to achieving their marketing goals. Learn more about how to audit your marketing in this blog post.
Focusing on assets you own and control yields better results for your marketing strategy. Read on to learn how your firm can come out on top in more Google searches regardless of your marketing budget.
In this episode of the Law Firm Marketing Decoded Podcast, we explain what to expect — and what to avoid — in a general website builder.
As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. Learn more about informed web design in this post.
In this blog post, we go into detail about why a website is essential for your firm in 2022 and why your other marketing funnels can’t stand alone to attract and convert clients.
In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre Swanson from LEX Reception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.
The numbers are staggering and the potential is great: As TikTok continues to grow in popularity, more and more professionals are turning to the platform for a way to share information and increase brand awareness. So how can you use TikTok to drive more leads to your website and benefit your small law firm? We break down the what, why, and how in this post.
Having a compelling website that attracts and converts clients is essential to building a thriving practice. Here are some tips for how to create a dynamic, engaging experience that attracts better leads and converts more visitors into paying clients for your firm.
Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.
Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. Read on for your Google Business Profile first steps, how to target your ideal client in 2022 using GBP, and tips for advanced uses of your business listing.
There are several platforms and physical spaces your website could and should be listed – and many of them are totally free. Learn more in this post about where to post your website address for maximum impact.