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How to Audit Your Google Business Profile

How to Audit Your Google Business Profile

If you have created your GBP more than three months ago, it may be time for a quick audit of your listing to ensure your firm is represented correctly online. Read on for the four things you should check on your GBP, how to fix any discrepancies, and additional resources that can help you optimize your GBP.

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Developing Local Website Content for Your Firm

Developing Local Website Content for Your Firm

Read on to learn how local content helps your firm to be successful online, steps to developing a framework for your local marketing strategy, and tips for attracting more local clients with your firm’s Google Business Profile.

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Using Google to Drive Business to Your Firm in 2023

Using Google to Drive Business to Your Firm in 2023

Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. Read on for guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics. 

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The 3 Zones for Social Media Success

The 3 Zones for Social Media Success

To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Read on for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.

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Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

Whether you desire a change in your practice similar to my client or you are influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Read on for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice. 

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Developing a Brand Personality for Your Firm

Developing a Brand Personality for Your Firm

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

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