LawLytics Blog
Using Local Marketing to Help Potential Clients Find Your Law Firm Online
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. There are several easy ways to integrate local marketing into your law firm’s content plan. In this blog post, we’ll show you some easy local wins for your law firm’s online marketing.
How to Use Google’s Search Quality Ratings Guidelines to Build a Better Law Firm Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.
What Attorneys Should Know About Google’s May 2020 Core Algorithm Update
On Monday, Google announced a new core update — the second of 2020 — called the “May 2020 core update.” In this post, we’ll tell you what you need to know about this update and what it means for your law firm’s website.
Using Your Law Firm’s Blog to Capitalize on Major Events
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
How Google Fights Disinformation (and What It Means for Your Law Firm’s Website)
Since its inception, Google has been trying to provide the best web content to its users. These days, Google is also fighting misleading information on the web. In this post, we’ll discuss how Google is fighting disinformation as well as what it means for your law firm’s web presence.
Why SEO Is the Outcome of High-Quality Content Creation on Law Firm Websites
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this blog post, we’ll tell you what you need to know about SEO for your law firm and why effective, sustainable SEO is a byproduct of creating high-quality content on your website.
3 Things to Write About On Your Law Firm’s Blog
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.
3 Things the Best Law Firm Websites Have in Common
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you what you need to know about getting a law firm website that drives more business to your firm.
Why Law Firms Must Own Their Marketing Assets
It’s no secret that law firms are regularly bombarded by cold callers and others claiming to have the “magic bullet” that will crack the code when it comes to marketing a legal practice. It’s understandable that many attorneys aren’t sure of who to listen to and...
My Story – The Time Between Law School Graduation and Opening My First Law Firm
Law school and the bar exam are a crucible of sorts. In experiencing and surviving a stressful and transformational experience, lifelong bonds are created with people with whom, prior to law school, the law student may have had little to nothing in common. There are several classmates that, had we met in the real world without the context of law school, we would have never become friends. Nevertheless, because of the law school experience, we’re friends for life. I keep in contact with many of my classmates, and a good many of them have become LawLytics customers.
How I Used Law School to Prepare to Open a Successful Solo Law Firm
If you want to start your own law practice right out of law school, you can absolutely do it, and it can absolutely give you a lucrative and highly fulfilling career. Whether you’re pre-law, a 1L or a 3L wondering when you’ll get the chance to take the bar exam (I’m writing this in the thick of the COVID-19 crisis lockdown), now is the time to embark on that solo practice journey, or start exploring whether it’s right for you. I hope my story, which outlines one of infinite possible paths, is helpful, and that the subsequent posts in this series will give you the tools and inspiration to successfully make that choice and that leap.
The Two Common Reasons Why Law Firm Websites Underperform
If your law firm website is underperforming, there are generally only two reasons why that’s happening. In this brief episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to do in either of these situations as it relates to your law firm’s website.
Intro To My Solo Law Practice Story
This is the second post in my new blog series about starting a solo law practice. The first was a general introduction to the series and topic, while this post is an introduction to my backstory, which I'll tell before tackling a range to topics and tricks to make...
Starting a Solo Law Practice – Series Intro
If you’re a lawyer or law student thinking about starting your own practice, let me first say congratulations. You are contemplating a venture that is rich with rewards and satisfaction, and that, in my opinion, can provide the best quality of practice and of life in the law. The journey to a successful solo law practice starts with a single thought, and if you’re reading these words, you’re likely well on your way.
What Google Wants from Law Firm Websites in 2020
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about what Google wants from law firm websites in 2020.
Google Temporarily Disables Reviews; Yelp Updates Policies in Light of COVID-19
Both Google My Business and Yelp have made updates to their review and support policies in light of recent events surrounding the Coronavirus (COVID-19) pandemic. Read more about these updates and changes in this blog post.
How to Grow Your Law Firm Website Practice Area Pages
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to grow and develop your practice area pages over time to increase engagement with your website and drive more business to your law firm.
The 5 Elements of a Successful Law Firm Website
In this blog post, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.
How to Use Your Law Firm’s Blog to Capitalize on Major Events
In this blog post, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
How to Stay in Control When You Hire a Ghostwriter For Your Law Firm’s Website
When you hire a ghostwriter to create content for your law firm’s website, staying in control of your website comes down to three key concepts. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.
Our Commitment to You During COVID-19 Outbreak
Dear LawLytics Members, Thank you for entrusting your firm's most essential piece of marketing infrastructure, your website, to LawLytics. We take the responsibility very seriously, and want to let you know our planning and thinking around the COVID-19 outbreak. The...
What Google Wants from Law Firm Websites in 2020
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. Here’s what attorneys need to know about what Google wants from law firm websites in 2020.
How to Handle Fake Online Reviews About Your Law Firm
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.
How Blogging Can Be a Difference-Maker for Attorneys: Podcast Episode 75
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how blog posts are different from other pages on your law firm’s website and how to use them to drive more traffic to your firm.
4 Things Lawyers Should Know About Google’s Search Quality Ratings Guidelines
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to have a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.
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