LawLytics Blog
How to Use Storytelling to Attract More Potential Clients
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value of storytelling on your law firm’s website, and how to create engaging stories that attract more potential clients.
Address Your Potential Clients’ Pain Points to Get More Leads
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients’ pain points, why this method is so effective, and how to use this method on your law firm’s website.
Site Menus: Best Practices for Keeping Visitors on Your Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the right way to display and organize website information to keep potential clients on your site and drive new business to your firm.
Creating Web Pages That Convert Potential Clients
In this episode of the Law Firm Marketing Decoded Podcast, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.
How to Create Page Titles That Captivate Potential Clients
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.
What Google’s December 2020 Algorithm Update Means for Law Firm Websites
Attorneys with information-rich, user-focused websites will succeed — and will continue to thrive — in Google search. Here’s what you need to know about Google’s latest content-focused search update.
Should I Add Live Chat to My Law Firm’s Website?
In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.
What Attorneys Should Know About Google’s Latest Algorithm Updates
In this episode of the Law Firm Marketing Decoded Podcast, we discuss Google’s latest search technology updates and how to ensure that your site stays authoritative whenever Google makes an algorithm update.
Firms That Adapt to Cloud-Based Technology Are Primed to Succeed in 2020 and Beyond
Attorneys are discovering that when they embrace technology, they’re empowered by it. The information age and the rise of Google have empowered attorneys who use the right technology to easily and cost-efficiently bypass the classic marketing middleman. As a result, these attorneys easily reach, communicate with, and directly influence potential clients at scale.
How to Attract Potential New Clients With a Multilingual Law Firm Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the best ways to approach a multiple-language law firm website so that you can provide a consistent message to potential clients regardless of what language they speak.
The Most Effective Digital Marketing Strategy for Small Law Firms
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of digital marketing for attorneys: what works, what doesn’t, and how to predictably engage web visitors to turn them into leads for your law firm.
What Google’s New Search Technology Means for Your Law Firm’s Website
As Google understands more about user search behavior, it improves and innovates its systems. In this new blog post, we’ll explain how these changes could affect your law firm’s visibility in Google search.
Understanding What Drives Your Potential Clients’ Search Behavior
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.
How Adding New Website Content Attracts More Clients
In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about the benefits of adding new website content and how LawLytics helps attorneys become more visible in search.
Evaluating the Homepage on Your Law Firm’s Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm’s homepage needs to do to attract more attention and turn web visitors into leads.
How to Choose the Best Page Topics for Your Law Firm’s Website
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to choose topics that attract local potential clients and inspire them to reach out to your law firm.
How You Communicate With Potential Clients Moves The Needle More Than Branding
It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.
Legal Marketing Opportunity: Blog About Sandra Day O’Connor
Telling O’Connor’s story in the context of the year she was appointed, and the era in which she was nominated and served, can add some important context to the current coverage of Barrett’s looming confirmation process.
Legal Marketing Opportunity: Blog About RBG
No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.
Legal Marketing Opportunity: Explain How The Law Applies To Your Potential Clients
There is a huge legal marketing opportunity for attorneys who are willing to take the time to write about how the law applies to potential clients. In my own practice, I found that doing this was a significant advantage, and was relatively easy to do once I got started. You can easily do it by drawing on your own experience.