4 Reasons Why Your Content Should Be Easy-To-Read
Read on to learn more about readability, why it’s important, and four reasons why attorneys should write easy-to-read content.
Using Google to Drive Business to Your Firm
We all rely on Google to conduct research, compare options,...
How to Audit Your Google Business Profile
If you have created your GBP more than three months ago, it may be time for a quick audit of your listing to ensure your firm is represented correctly online. Read on for the four things you should check on your GBP, how to fix any discrepancies, and additional resources that can help you optimize your GBP.
3 Touch Points to Manage Your Referral Relationships
Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.
Developing Local Website Content for Your Firm
Read on to learn how local content helps your firm to be successful online, steps to developing a framework for your local marketing strategy, and tips for attracting more local clients with your firm’s Google Business Profile.
How Important is Page Load Speed to Potential Clients?
Read on to learn more about the importance of page load speed and three factors that may be slowing down your website.
4 Ways to Get a Better Office Location Page
Read on for four quick ways you can turn your firm’s office location page into an effective local marketing tool that helps you attract and convert new business online.
How Long Should Web Page Content Be in 2023?
Read on for more information on why high-quality content is the best approach to driving traffic online and best practices for determining the page length of your website content in 2023.
Using Google to Drive Business to Your Firm in 2023
Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. Read on for guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics.
3 Tips for Growing Your Firm in 2023
Read on for tips on maximizing the marketing assets you already own and control, and three tips for growing your law firm in 2023.
Do You Need Multiple Law Firm Websites in 2023?
Read on for some key indications that you may (or may not) need multiple law firm websites to reach your business goals in 2023.
Avoid These 5 Mistakes on Your Practice Area Pages
Read on for the 5 mistakes you should avoid on your practice area pages to get the most out of your website content and generate more revenue for your law firm.
Satisfy Google’s Search Quality Guidelines With These Tips
Read on to learn more about Google’s search quality guidelines and how to improve the E-A-T of your website to achieve better visibility on Google for relevant and local searches.
Best Practices for Law Firm Case Results Pages
Read on to learn how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.
Attract More Clients Online with Better Page Headers and Subtitles
Read on for what you need to know about headers and subtitles on your law firm website and pointers on how to use them to improve the readability of your website and attract more potential clients online.
Level Up Your Law Firm Website Homepage with These Tips
Read on for the bare necessities of your website homepage and everything you need to take your homepage to the next level to drive more business to your firm online.
The 3 Zones for Social Media Success
To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Read on for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.
Blogs vs. Practice Area Pages: Jumpstart Your Online Presence with These Tips
Read on for a look into the anatomy of blogs versus practice area pages, the purpose and use of each, and tips for prioritizing your website content.
Adjusting to Shifts in the Legal Market
Whether you desire a change in your practice similar to my client or you are influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Read on for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.
Developing a Brand Personality for Your Firm
In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.