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LawLytics Blog

3 Things Every Attorney Should Know About SEO

To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.

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How to Improve Your Law Firm’s Online Visibility With Longtail Keywords

Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.

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How to Organize Your Law Firm’s Website to Capture More Business

High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important, too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to build a solid foundation for your content and then build on it in an orderly way.

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Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website

When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.

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Beginning Content Creation Tips for Law Firms: How to Attract New Business Using Titles and Headers on Your Website

The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.

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How Google’s Fight Against Disinformation Affects Your Law Firm’s Website

In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.

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Beginning Content Creation Tips for Law Firms: How Long Should My Law Firm Website’s Pages & Posts Be?

High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.

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The 5 Elements of a Successful Law Firm Website

In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.

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How to Write Case Results For Law Firm Websites

Your law firm’s case results can go a long way toward convincing a potential client that you’re the right attorney to represent them. In this blog post, we’ll show you how the right strategy and tools make it easy to create case results that work harder for your firm.

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How to Make Law Firm SEO Easy

The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website.

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Beginning Content Creation Tips for Law Firms: Creating a Compelling Attorney Bio

In our recent series about beginning content creation tips for lawyers, we’ve covered how potential clients find attorneys online and the key elements of law firm website content that performs well. In this blog post, we’ll discuss how to develop a compelling attorney bio that engages potential clients and sets a foundation for driving more and better potential clients to your law firm.

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My Solo Law Practice Story: Discovering Online Legal Marketing

This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...

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New Realities and Habits That Will Form Your Law Firm’s Future

Just because they need you, or soon will, does not mean that they will engage you on your terms. Your potential clients’ buying habits are different now. And, when you understand and respect them, they actually make marketing, intake and client expectation management much easier.

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