When someone finds your content valuable, they will likely want to share it with others. One way others on the web may share your content is in the form of a backlink. Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. Here’s what you need to know about backlinks and how they can benefit your law firm.
Your law firm’s online marketing should put you in the driver’s seat, keep you from wasting time and money, and give you access to the right data to make informed decisions about your law firm’s online marketing. In this episode, we discuss three ways to put yourself in control of your law firm’s marketing and your law firm’s future.
Do you want your law firm’s website to perform better? In this post, we’ll show you the framework for identifying and removing the roadblocks to your website’s success. We’ll discuss the essential things to consider and understand about a website that isn’t producing the results that you want.
Many times, we see law firm case results that state the result without providing valuable, additional context. That additional information brings the case result to life and helps potential clients understand what went into that victory, verdict amount, or not guilty verdict. Here’s what you need to know about writing case results that inspire your potential clients to contact your law firm.
For small firms and solo practitioners, a law firm website is more important than ever before. In this episode, we discuss why it’s time for attorneys to rethink the role of their law firm’s website.
Law firm blogging is easier to do when you understand what makes a good blog post, where blog posts fit into the bigger picture of your online marketing, and when it makes sense to blog. In this post, we’ll show you how to start blogging on your law firm’s website.
One of the best ways to understand your ideal potential client is to create a client persona. In this blog post, we’ll discuss the basic elements of a client persona and when it makes sense to have more than one.
In this episode, we’ll discuss the key features of a winning law firm website. We’ll discuss the role of design, content, CTAs, forms, and more. Tune in to learn about the art and science of a law firm website that engages potential clients and that puts you ahead of the competition.
2020 is just around the corner, and if your law firm’s website didn’t produce the business that you wanted in 2019, it’s not too late to start thinking about how to revamp your approach. Here are three things to do to prepare for the new year.
Law firm blogging is a popular topic: It can help you develop your reputation as a thought leader, capitalize on the discussion surrounding current events, and drive more traffic to your law firm’s website. However, blogs generally only work well if you take a strategic approach with them. Learn about three common mistakes in this blog post.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers to get you noticed in search engine results and guide your potential clients to the information that they need about their problem.
Google has once again killed the SEO salesperson's trick du jour. For roughly the past two years, some SEO companies have added reviews markup to their clients' websites in order to cause Google to display stars next to the websites' results in the search engine...
Google has certain criteria to ensure that it’s able to provide the best possible results for search queries. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness, and trustworthiness. Here’s what you need to know about Google’s E-A-T guidelines and how they affect your law firm’s website.
One of the best ways to take any topic and make it yours is to make the topic local and take an angle on it. Here’s what you need to know about developing a framework for local marketing on your law firm’s website.
There is generally an order of operations to creating the law firm website content that will help you get the best return on your investment. In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.
One of the best things you can do aside from developing rich substantive and local content is to have a blog that you tend to on a regular basis. Here’s what you need to know about how to make blogging a successful part of your law firm’s online marketing strategy.
There’s a cost-efficient way to start a new law firm website that will set you up for success, whatever your short-term and long-term marketing goals are. Here are the essential things to understand about starting a new law firm website without breaking the bank or painting yourself into a corner.
When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you’re going to use pay-per-click ads, how to get the most out of your landing pages.
By taking the right approach with your law firm’s website, you can develop it into an appreciating asset for your law firm. Here are three important elements of law firm websites that attorneys tend to overlook.
Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic area(s), and how your potential clients think.
In our last blog post, we discussed how to create a content plan that realistically accounts for the needs of your potential clients and how they use the internet to research their case or matter — and how they find attorneys online. In this post, we’ll show you how to execute your content plan.
Having a strategic plan in place for your online marketing is important. Here are several points to consider as you begin planning your law firm’s website content.
If you’re focused on creating high-quality content for your law firm’s website, you’re on the right track. In a blog post from August 1, Google Search Liaison Danny Sullivan writes that webmasters should focus on providing the best content they can. Learn more about what Sullivan suggests in this blog post.
There are both good reasons and bad reasons to have more than one law firm website, and the answer as to whether it makes sense for your firm depends on a number of factors. In this blog post, we cover several of the things that it can depend on.
In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther and discusses its benefits.
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