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LawLytics Blog

3 Things to Write About on Your Law Firm’s Blog

3 Things to Write About on Your Law Firm’s Blog

Frequent blogging helps your law firm’s website get found and has an amplifying effect on the content on the rest of your law firm’s website. However, some attorneys aren’t sure what to write about to drive more traffic to their law firm’s website. Here are three things you can write about on your law firm’s blog.

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3 Things the Best Law Firm Websites Have in Common

3 Things the Best Law Firm Websites Have in Common

Regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have some things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.

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How to Develop Your Law Firm Practice Area Pages Over Time

How to Develop Your Law Firm Practice Area Pages Over Time

When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and what they should do next. Here’s how to grow and develop your practice area pages over time.

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Two Major Reasons Why Law Firm Websites Underperform

Two Major Reasons Why Law Firm Websites Underperform

There are generally only two reasons why a law firm website is underperforming: Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. In this post, we discuss what to do in either of these situations as it relates to your law firm’s website.

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Developing Law Firm Website Content Around Longtail Keywords

Developing Law Firm Website Content Around Longtail Keywords

Longtail keywords and phrases are something that your potential clients use to find attorneys online. By focusing on these kinds of searches, you can attract more — and better — potential clients to your firm. In this blog post, we’ll talk about the longtail: what it is and why you should focus on it.

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3 Things to Do for a Better Law Firm Website in 2020

3 Things to Do for a Better Law Firm Website in 2020

If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that drives more potential clients to your law firm.

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How to Write Like Your Potential Clients Think

How to Write Like Your Potential Clients Think

One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought processes.

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What Could Google’s Neural Matching Mean for Law Firm Website Marketing?

What Could Google’s Neural Matching Mean for Law Firm Website Marketing?

Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website.

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What Does a Good Law Firm Blog Post Look Like?

What Does a Good Law Firm Blog Post Look Like?

Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones.

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How to Create a Law Firm Website Marketing Plan for 2020: Podcast Episode 64

How to Create a Law Firm Website Marketing Plan for 2020: Podcast Episode 64

Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.

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