Frequent blogging helps your law firm’s website get found and has an amplifying effect on the content on the rest of your law firm’s website. However, some attorneys aren’t sure what to write about to drive more traffic to their law firm’s website. Here are three things you can write about on your law firm’s blog.
In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.
Regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have some things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and what they should do next. Here’s how to grow and develop your practice area pages over time.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we examine how various types of case results can be impactful for potential clients when they’re written and displayed correctly.
To write content that is unique to your law firm and benefits your potential clients, all you need is a small perspective shift. Here are some easy tips to help you take general website content to the next level.
Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.
There are generally only two reasons why a law firm website is underperforming: Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. In this post, we discuss what to do in either of these situations as it relates to your law firm’s website.
How do you know when it’s a better idea to write your own law firm website content or to hire a proxy writer? In this blog post, we’ll discuss when it may be time to delegate content writing to someone else.
In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
Google announced that it began implementing a new core update on Monday, the first core algorithm update of the new year. Here’s what to know about this change to Google’s search algorithm, and how it might affect your law firm’s website.
Longtail keywords and phrases are something that your potential clients use to find attorneys online. By focusing on these kinds of searches, you can attract more — and better — potential clients to your firm. In this blog post, we’ll talk about the longtail: what it is and why you should focus on it.
Creating Law Firm Website Content That Potential Clients Can Understand, Use, and Act On: Podcast Episode 68
In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.
If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that drives more potential clients to your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.
Having more pages on your law firm’s website can mean better rankings, but only when those pages meet some particular criteria. The pages that you create on your law firm’s website need to achieve some specific things to do well with Google. Here’s what you need to know about creating pages on your law firm’s website.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm’s online marketing, and when it can make sense to take up a more aggressive blogging strategy.
One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought processes.
Effective content heightens your visibility in search results and drives more business to your firm. Here’s what to know about the difference between effective and ineffective content, and how to create better content for your law firm’s website.
In this podcast episode, we’re joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake and what every attorney should know about having a client intake system that helps them build their business.
If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s marketing. Here are three things to focus on that will help you get ahead of your law firm’s competition in the new year.
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website.
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones.
Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.
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