LawLytics Blog

When someone finds your content valuable, they will likely want to share it with others. One way others on the web may share your content is in the form of a backlink. Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. Here’s what you need to know about backlinks and how they can benefit your law firm. 

Do you want your law firm’s website to perform better? In this post, we’ll show you the framework for identifying and removing the roadblocks to your website’s success. We’ll discuss the essential things to consider and understand about a website that isn’t producing the results that you want.

Law firm blogging is easier to do when you understand what makes a good blog post, where blog posts fit into the bigger picture of your online marketing, and when it makes sense to blog. In this post, we’ll show you how to start blogging on your law firm’s website.

Google has certain criteria to ensure that it’s able to provide the best possible results for search queries. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness, and trustworthiness. Here’s what you need to know about Google’s E-A-T guidelines and how they affect your law firm’s website.

One of the best ways to take any topic and make it yours is to make the topic local and take an angle on it.  Here’s what you need to know about developing a framework for local marketing on your law firm’s website.

There’s a cost-efficient way to start a new law firm website that will set you up for success, whatever your short-term and long-term marketing goals are. Here are the essential things to understand about starting a new law firm website without breaking the bank or painting yourself into a corner. 

In our last blog post, we discussed how to create a content plan that realistically accounts for the needs of your potential clients and how they use the internet to research their case or matter — and how they find attorneys online. In this post, we’ll show you how to execute your content plan.

There are both good reasons and bad reasons to have more than one law firm website, and the answer as to whether it makes sense for your firm depends on a number of factors. In this blog post, we cover several of the things that it can depend on.