Referrals can be a good source of new business – and they can come from a variety of sources. Here are several touch points to think about as you develop a referral system with attorneys in your geographic area.
In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.
Directing your marketing efforts toward the right audience, marketing verticals, and tools can help you leverage your competitive advantage. Read on for how potential clients are finding attorneys, potential missed opportunities to leverage your competitive advantage online, and how your website helps you connect with more potential clients on the web.
Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing isn’t always in the best interest of your firm. Read on for three instances when you should avoid hiring someone for your firm’s marketing and why some tasks are best tackled on your own.
In this podcast, Dimitri Raziev of Kolleno talks about the problems that lawyers face when it comes to collecting from clients and how he and his team are making a painful process easier and more lucrative.
For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.
Videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.
What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media?
Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach a broader audience and drive traffic to your website.
Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. But at what point does video content begin to hurt your website’s functionality and conversion capability?
Read on for the pros and cons of using video content on your website and how to know when your website may be suffering from too much video.
If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging, informative, and actionable. Read on for tips on page organization and the top pages your website needs to be successful.
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm’s website, as well as how to create a dynamic, engaging experience that works harder for your firm.
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make to your LinkedIn profile that help drive more traffic to your website.
As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.
Not all social media strategies work...
How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
Performing a Google search on yourself at least once a month is essential to maintaining an effective online presence. Read this blog post for guidelines on how to effectively Google yourself and your firm as well as some best practices.
Video blogging is more accessible and affordable for attorneys than you may think, and chances are you already have everything you need to get started. Read on for a few key tips that will get you ready to press record and create video content today.
Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it to appear.
Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.