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Your Firm’s Brand Personality and Your Website’s Design

Your Firm’s Brand Personality and Your Website’s Design

How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

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Have You Googled Your Law Firm Recently?

Have You Googled Your Law Firm Recently?

Performing a Google search on yourself at least once a month is essential to maintaining an effective online presence. Read this blog post for guidelines on how to effectively Google yourself and your firm as well as some best practices.

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4 Steps to Get Started with Video Blogs

4 Steps to Get Started with Video Blogs

Video blogging is more accessible and affordable for attorneys than you may think, and chances are you already have everything you need to get started. Read on for a few key tips that will get you ready to press record and create video content today.  

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The Best Places for Your Web Address to Appear

Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it to appear.

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Improve Your Client Conversion Rate With These 4 Tactics

Improve Your Client Conversion Rate With These 4 Tactics

Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.

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Your Website: How It Powers Your Law Firm’s Growth

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. In this podcast episode, we explain how to make your website work harder for your law firm — and benefit your practice and clients at the same time.

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Getting Your Website to the Top of Google

In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.

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Convert New Business with Informed Website Design

Convert New Business with Informed Website Design

As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. Learn more about informed web design in this post.

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How to Boost Efficiency at Your Law Firm

How to Boost Efficiency at Your Law Firm

In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre Swanson from LEX Reception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.

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TikTok For Lawyers

TikTok For Lawyers

The numbers are staggering and the potential is great: As TikTok continues to grow in popularity, more and more professionals are turning to the platform for a way to share information and increase brand awareness. So how can you use TikTok to drive more leads to your website and benefit your small law firm?  We break down the what, why, and how in this post.

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How and Why to Invest in Your Law Firm’s Website Now

How and Why to Invest in Your Law Firm’s Website Now

Having a compelling website that attracts and converts clients is essential to building a thriving practice. Here are some tips for how to create a dynamic, engaging experience that attracts better leads and converts more visitors into paying clients for your firm.

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Creating Law Firm Web Designs That Convert New Business

Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.

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Leveraging Your Firm’s Google Business Profile for Online Marketing in 2022

Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. Read on for your Google Business Profile first steps, how to target your ideal client in 2022 using GBP, and tips for advanced uses of your business listing. 

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