If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.
Podcast: In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.
Many attorneys miss easy, valuable opportunities to use their law firm's website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That's because potential clients...
Blogging, when it’s done correctly, can really set you apart. Here’s how to use your law firm’s blog to develop your online voice and bring in new business.
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.
Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too.
Content-based SEO is the best way to attract new business to your firm without wasting time or money because good web content is what both Google and your potential clients are looking for. Here’s what to know about getting more clients with a content-based approach to your online marketing.
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to use internal links to engage more potential clients and drive more business to your law firm.
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track.
Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.
In this episode of the Law Firm Marketing Decoded Podcast, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm’s website should be long or short.
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm’s website.
Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.
Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.
High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important, too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to build a solid foundation for your content and then build on it in an orderly way.
Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website
When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.