LawLytics Blog

My First Employees – Part II – Fractional Employee and First Job Post

I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.

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How to Succeed with Google in 2021 and Beyond

In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to succeed with Google in 2021 and beyond to build a thriving law firm that gets seen on the web by the right potential clients.

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The Value of Blog Posts for Law Firms (And How to Write a Good One)

The concept of blogging for law firms is a popular topic in legal marketing. However, it’s not always clear to attorneys how to get the most out of their law firm’s blog posts. The good news is that by keeping a few small tips in mind, it’s easy to write blog posts that drive more traffic to your law firm’s website and convert more web visitors into clients for your firm.

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I’m a Lawyer and I Need SEO … Now What?

“I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the time. And they’re correct. They do need SEO. They do need web pages that rank well in search results. They do need...

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Links, Linking, and Your Law Firm’s Website

In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm’s website. You’ll learn how various types of links on your website (or pointing to your website) engage more clients and drive more leads to your firm.

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What Google Wants From Law Firm Websites in 2021

The way that Google determines which results to return for any given is highly rational. And, by following Google’s logic (and using the right tools), any attorney can easily succeed online and drive more potential clients to their firms. In this post, we explain how Google works and how to stay on the right side of the search engine to attract more potential clients to your firm.

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Creating Pillar Pages & Topic Clusters on Your Law Firm’s Website

There are smart and simple ways to provide structure on your law firm’s website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.

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Neeva Search and Your Law Firm’s Future

  Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...

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How to Address FAQs on Your Website to Attract More Clients

By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors. 

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