Your mobile site isn’t good enough anymore. As more people continue to use mobile as their primary means of web access (34% in May 2013 according to Pew Internet), your site’s mobile experience is becoming more important. That’s why you need a responsive site that guarantees a seamless experience on desktops, laptops, tablets, and smartphones without having to load a separate mobile site.
Responsive design means the site serves one set of HTML and CSS. That means changes to your desktop site automatically happen to your mobile site as well without having to pass through a separate mobile code to optimize it for smaller screens. It’s one URL, one modern site. It also means you can know how your site will look on the multitude of tablet screen sizes? Do you know how your mobile site looks on a 7-inch tablet? A 10-inch tablet? Responsive design ensures your site will display optimally on each. Hint: your unresponsive table-based site does not look ideal on a 7-inch tablet.
Still wary? Responsive design is Google’s recommended configuration. It’s faster and easier for their bots to crawl.