About us.

Our history, mission and team.

LawLytics was started by a lawyer and a software engineer. We empower lawyers to have better websites, make better marketing choices, and get better value from their marketing. We believe that every law firm should own and control their own website. So we built a platform to allow them to do it easily.

LawLytics began in 2011 in San Francisco, CA, and is currently headquartered in Tucson, AZ. We won the spring 2014 Arizona Innovation Challenge. Our entire team lives and works in the United States.

Who we are.

LawLytics is comprised of attorneys, software engineers, designers, copywriters, and legal marketing experts.

Dan Jaffe, JD,


Dan is an attorney licensed to practice law in WA and AZ. He co-founded LawLytics to make it simple for lawyers to participate in their firm's online marketing.

Derek Johnson,


Derek is a full-stack engineer and chief architect of the LawLytics platform.

Gail Collins,

Director of Customer Relations

Gail is deeply committed to ensuring a successful outcome for every law firm we work with. She's passionate about helping deliver compelling attorney experiences.

Rachel Chalot, JD, MA,

Sr. Content Strategist

Rachel crafts strategies for effective and engaging legal content. She is an avid rock climber and a graduate of the University of Pittsburgh School of Law.

Chad Lehrman,

Director Of Business Development

Chad is responsible for the company's business development and partnerships. Chad is a graduate of the Eller College of Management.

John Devendorf, JD,

Sr. Content Editor

John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Sean McEvoy,

Software Engineer

Sean is a full-stack web developer with previous experience in SEO and content marketing.

Glen Holcomb,

Sr. Software Engineer

Glen is a a full-stack software developer. Glen is passionate about building practical, real-world tools.

Alyssa Rhoades,

Project Coordinator

From billing and accounting to coordinating content plans for our writing clients, Alyssa has it covered. She oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Janelle Buchanan,


Janelle is passionate about crafting beautiful and engaging websites. She is a graduate of the University of Arizona School of Art.

Victoria Blute,

Community Manager

Victoria Blute is the Community Manager at LawLytics. She holds a Bachelor of Arts in Journalism and French from the University of Arizona. When she’s not crafting innovative copy, she enjoys learning foreign languages, dancing and reading books by Mary Roach.

Jennifer Wendel,

Content Writer

Jennifer is a member of our content team. She has experience in journalism, communications, and legal services, and received her BA at Kalamazoo College.

Michael Foster,

Content Writer

Michael is a content writer hailing from New Jersey. He has a background in journalism and customer service, and has a Bachelor's in English from Rutgers University.

Katherine Schober, JD,

Content Writer

Katherine Schober received her JD from Pepperdine University School of Law and holds a BA in Communication from the University of Arizona. She works as a content writer for LawLytics.

Adriano Dominguez,

Technical Support

Adriano helps our attorney-customers solve technical issues when they arise. When attorneys want to figure out how to do something, Adriano is always there to lend a helping hand and useful tech advice.

Ruth Davis,

Office Assistant

Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Interested in improving your law firm's web presence?