About us.

Innovating for law firms.

LawLytics was started in 2011 by a lawyer and a software engineer. We improve the way solo and small firm lawyers market their practices. We show attorneys how to better market themselves, and we give them tools and services to make it easy.

The LawLytics team.

LawLytics is comprised of attorneys, software engineers, designers, copywriters, and legal marketing experts.

Dan Jaffe, JD,


An attorney since 1998, CEO Dan Jaffe has tried over 100 cases to verdict. Dan frequently presents at CLE, business and tech seminars on the intersection of business and law practice.

Derek Johnson,


Derek is a full-stack engineer and chief architect of the LawLytics platform.

Gail Collins,

Director of Customer Relations

Gail is deeply committed to ensuring a successful outcome for every law firm we work with. She's passionate about helping deliver compelling attorney experiences.

Rachel Chalot, JD, MA,

Senior Content Strategist

Rachel crafts strategies for effective and engaging legal content. She is an avid rock climber and a graduate of the University of Pittsburgh School of Law.

Chad Lehrman,

Director Of Business Development

Chad is responsible for the company's business development and partnerships. Chad is a graduate of the Eller College of Management.

John Devendorf, JD,

Senior Content Editor

John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Sean McEvoy,

Jr. Software Engineer

Sean is a full-stack web developer with previous experience in SEO and content marketing.

Alyssa Rhoades,

Project Coordinator

From billing and accounting to coordinating content plans for our writing clients, Alyssa has it covered. She oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Janelle Buchanan,


Janelle is passionate about crafting beautiful and engaging websites. She is a graduate of the University of Arizona School of Art.

Adriano Dominguez,

Technical Support

Adriano helps our attorney-customers solve technical issues when they arise. When attorneys want to figure out how to do something, Adriano is always there to lend a helping hand and useful tech advice.

Ruth Davis,

Office Assistant

Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

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