About us.

Innovating for law firms.

LawLytics was started in 2011 by a lawyer and a software engineer. We improve the way solo and small firm lawyers market their practices. We show attorneys how to better market themselves, and we give them tools and services to make it easy.

Our leadership team.

LawLytics is comprised of attorneys, software engineers, designers, copywriters, and legal marketing experts.

Dan Jaffe,

Attorney & CEO

An attorney since 1998, CEO Dan Jaffe has tried over 100 cases to verdict. Dan frequently presents at CLE, business and tech seminars on the intersection of business and law practice.

Derek Johnson,


Derek is a full-stack engineer and chief architect of the LawLytics platform.

Gail Collins,

Director of Customer Relations

Gail is deeply committed to ensuring a successful outcome for every law firm we work with. She's passionate about helping deliver compelling attorney experiences.

Rachel Chalot,

Content & Outreach Strategist

Rachel crafts strategies for effective and engaging legal content. She is an avid rock climber and a graduate of the University of Pittsburgh School of Law.

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