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Lawyer to Lawyer

Attorney Dan Jaffe is the CEO of LawLytics. This is his blog.

Thoughts on opportunity for unemployed lawyers and law grads

It's the last day of March 2020. Job losses are mounting. Three-million plus reported just last week. And if you’re like me, you probably suspect that reality will be much worse than the current numbers when overloaded state unemployment systems catch up to reality....

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CARES Act Funding for Small Law Firms – Danger or Opportunity?

If I was a small law firm owner right now, and if I had access to government backing to keep good employees on staff (even when there isn’t the revenue or typical job description-aligned work to support remaining fully staffed), I would. But I would do so with a clear agreement with each and every member of my retained team that they would be working, every day, full days, to build a foundation for the next decade of success in the firm. I would let them know that, short of putting themselves or their families in harms way, I expect that the boundaries of the job description that they had before the COVID-19 crisis do not apply until further notice.

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Thoughts on keeping your legal marketing overhead fixed and low through recessions and boom times

With the fear, uncertainty and upheaval created by the COVID-19 pandemic, many solo practitioners and small firm owners are worried about their marketing. And some are needlessly hurting because of it. My hope is that this post will give you, the solo or small firm owner, a perspective and an alternative path for your marketing that will lead to peace of mind and steadiness of business.

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Help: I’m worried about my law firm’s present and future because of COVID-19

Everything I’m about to say assumes that your law firm is not in dire straits because your overhead is killing you while your clients are busy focusing on non-legal matters of life and death, and wrestling the fears Americans normally are not forced to confront. If your firm is in dire financial shape, what I’m about to say will only matter if you 1) survive and 2) have good marketing in place to when the storm passes and the tsunami of legal work and opportunity (that I’ll speculate about below) arrives. If you are wondering how you’re going to survive, the first thing that you need to do is get moving.

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Technology We Use to Work Remotely

This post will outline the technology that the LawLytics team uses to effectively work (from the office and recently from home). Some of the technology may be useful to lawyers trying to adapt to the new reality of remote work in the thick of the Coronavirus pandemic.

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The Legal Marketing Mindset That Wins In Recession and Boom Times

The best time to build sustainable legal marketing, and secure a sustainable advantage, is when business is slow. The more you strategically utilize your downtime to work on your website, the less future slow times you’ll have, and the more you’ll be able to choose the types of cases and clients you want to engage because each opportunity in the future will cost you nothing.

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Our Commitment to You During COVID-19 Outbreak

Dear LawLytics Members, Thank you for entrusting your firm's most essential piece of marketing infrastructure, your website, to LawLytics. We take the responsibility very seriously, and want to let you know our planning and thinking around the COVID-19 outbreak. The...

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Is Your Law Firm Seen As A Vendor?

In this new series, we’ll look at how attorneys can more effectively position and sell themselves, without making compromises that mar their reputation, professional self-esteem or bottom line.

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Picking The Best Domain Name For Your Law Practice

There’s a subtle psychology surrounding what happens when your potential clients interact with your website and domain name for the first time. If they know your domain name, and type directly into their web browser, the first action that they take will literally be typing in your domain.

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The most important law firm marketing decision

With so many attorneys wondering what the next best thing is for their marketing, sometimes it makes sense to get back to the basics. While there is a constant bombardment of noise telling attorneys the hundreds of things that they can buy, or do, to help build their...

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The Sunk-Cost Fallacy And The Once-Great Law Firm Website

The phone rings. It's an attorney. She's frustrated. She explains to me that her firm has invested a lot of money in their firm's website. Tens of thousands of dollars. "They're lucky," I think to myself. "I've seen much worse. Hundreds of thousands of dollars flushed...

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Job Advice to Law Students: Write a Law Job Into Your Future

The news is full of gloom and doom for law students. Job prospects suck. Pay sucks. Student loans suck. If you listen hard enough you might even conclude that finding a decent law job out of law school is like winning the lottery. And being a realist, you might resign...

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Rise Of The Machines? Will lawyers become obsolete?

According to Ray Kurzweil, director of engineering at Google, robots will reach human levels of intelligence by 2029. Since there is wide variability in intelligence in humans, it's a matter of degree. According to Gartner, robots are set to take over one-third of all...

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What Do Clients Look For When Seeking A Lawyer?

The legal marketplace, like the practice of law, is nuanced. There is no survey, short list or expert who can say definitively what every potential new client of every law firm is looking for when they shop. In this post we will look briefly at some of the factors, in...

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The Keys To Getting More Attorney Referrals

There is no better source of new clients for a law firm than referrals. All attorneys know this. But many law firms never get referrals because they don't do these simple things. Ask for referrals. As fellow lawyers. Ask friends. Ask clients and former clients. You...

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The Legal Ethics Of Block Billing

Got my "eLegal" email newsletter from the Arizona State Bar Association today. Their "Eye on Ethics" feature caught my eye. The question presented is: Is block-billing unethical? The practice of block-billing, as defined in the blurb, is: Lumping together multiple...

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