Dan's Blog PostsAttorney Dan Jaffe is the CEO of LawLytics. This is his blog.
Today I’m going to pause my story about hiring my first law firm employees to address something unexpected.
On Wednesday, I wrote something that turned out to touch more of a nerve (and was more controversial) than I had imagined or intended. In a blog post about my early experiences hiring law firm employees,
Today we’ll talk about my next hire, my first true experienced law legal assistant, and how that made my life and my practice so much more scalable, but also, as a solo practitioner made me vulnerable.
As a frazzled attorney with the burden of seemingly more weighty things (my next trial, keeping my clients out of jail, and saving their families and careers) it was easy to engage in magical but flawed thinking. I believed saying “You’re hired” would solve my problems and wouldn’t create new ones.
I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.
What I really needed was to start thinking like a business owner rather than a solo operator. Businesses hire employees, and I would need to do so if I wanted to sustain what I had built, let alone grow.
You may have heard the news about Google’s “page experience update” sometimes referred to as “Core Web Vitals.” Like any announced Google change, marketers want you to believe that this will fundamentally rock the hierarchy of law firm website rankings, and make or break your practice. This is false.
Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...
It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.
Telling O’Connor’s story in the context of the year she was appointed, and the era in which she was nominated and served, can add some important context to the current coverage of Barrett’s looming confirmation process.
No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.
There is a huge legal marketing opportunity for attorneys who are willing to take the time to write about how the law applies to potential clients. In my own practice, I found that doing this was a significant advantage, and was relatively easy to do once I got started. You can easily do it by drawing on your own experience.
Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view.
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.
In this post, I’m going to talk about how I weathered the learning curve of being a suddenly very busy attorney while trying to build my firm for the long term. They call it the “practice” of law for a reason. Every lawyer has a lifelong learning curve about not just law and procedure, but about the “soft skills” listed above and many others. As a solo lawyer, you need to know every aspect of your business, and often need to competently execute every bit of it yourself.
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
In this post I’m going to talk about how I survived in the early months before I had a client base of my own, as well as cover some early legal marketing experiments.