Dan's Blog Posts

Attorney Dan Jaffe is the CEO of LawLytics. This is his blog.

The Mindset For Starting A Solo Law Practice

In this video blog post I talk about the conversations that I have frequently had with lawyers who are thinking about starting their own law firms. These conversations happen with lawyers with a wide range of experience, from just out of law school, to leaving medium to large firms, or government employment one, two or even three decades into their legal careers.

read more

My First Employees – Part II – Fractional Employee and First Job Post

I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.

read more

Neeva Search and Your Law Firm’s Future

  Hey, fellow lawyers. Let’s talk about Neeva, a new search experience that is promising “ad-free, private search.” There’s currently a waitlist. I’m on it. Today I got a nice message from them saying that all I had to do is take a short quiz and I’d get at least...

read more

How You Communicate With Potential Clients Moves The Needle More Than Branding

It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.

read more

Legal Marketing Opportunity: Blog About RBG

No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.

read more

Legal Marketing Opportunity: Take a Stance on Your Website

Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view.

read more

Multilingual Law Firm Websites and SEO Best Practices

If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.

read more

As Lawyers Our Thought Leadership Is Needed Right Now

As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...

read more