Law Firm Marketing eBooks
The free resources available on this page are meant to help attorneys learn how to market their law firms effectively on the web without wasting time and money. Read them in your browser right now, or save them on your mobile device so that you can expand your knowledge of search engines, law firm SEO, and other digital marketing practices anywhere you go.
Go against Google’s guidelines long enough and your law firm’s website may be slapped with a rankings penalty. Examine high-profile penalties incurred by large companies (including Google itself) and learn how to overcome rankings penalties in this resource.
Law firm names aren’t limited to the names of a firm’s partners or their initials anymore. The use of trade names for law firms is on the rise, and even big-name firms are shortening their monikers when rebranding. Catch up on the latest law firm naming trends in this resource.