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The LawLytics Team

We Love Small Law Firm Owners

We’re a cohesive team of lawyers, engineers, designers, writers, and marketing experts. We love empowering small law firm owners to effectively market their practices online without compromising.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Derek Johnson
Chief Technology Officer
Derek is a full-stack engineer and chief architect of the LawLytics platform. He co-founded LawLytics to create highly effective and specialized legal marketing software that would empower attorneys to break free of dependence on overpriced legal marketing agencies.

Helen Elardo, J.D.
Chief Revenue Officer
After more than two decades and several senior leadership roles in legal and technology divisions of Thomson Reuters, Helen joined LawLytics to help more attorneys discover and leverage the platform that is reframing the way law firms approach online marketing.

Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Former litigator, former New York Daily News journalist, former American Bar Association publisher, ABA Edge Award recipient and frequent CLE speaker, Larry has been a recognized authority in legal marketing for two decades.

Rachel Chalot, J.D., M.S.W.
VP, Content Operations
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Sean McEvoy
VP, Engineering
Sean is a full-stack web developer with previous experience in SEO and content marketing.

Carol Ulrich, J.D.
Legal Marketing Strategist
Carol’s extensive marketing experience combined with her background as an attorney enable her to understand your law firms unique needs and consult with you to create a successful and long-term best practice website.

Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.

John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Roger Leathers
Legal Marketing Strategist
Roger is a legal marketing strategist with over 9 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.

Dylan Hendricks
Director of Demand Generation
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.

Danielle Rees, Paralegal
Director of Strategy
After nearly a decade of working in the legal field, Danielle understands the inner workings of law firms. She is here to help our content clients align their online marketing with their real world business needs.

Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Janelle Buchanan
Sr. Front End Developer
Janelle works at the intersection of design and technology to craft beautiful and functional websites. She is a graduate of the University of Arizona School of Art.

Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Dusty Horton
Director of Member Success
Dusty has more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Victoria Blute
Director of Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Ebony Stoglin
Content Writer
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.

Jen Thoma
Support Team Lead
Jen is an experienced support technician, with 8+ years of technical and customer service experience prior to joining the LawLytics Technical Support Team. She is devoted to ensuring the best experience for our members.

Nicole Baloo
Graphic Designer
Nicole is a designer who creates compelling visual presentations for our marketing, sales, and customer education materials. She holds a BFA in Graphic Design from the University of Arizona School of Fine Arts.

Apolonio Garcia
Technical Support
Apolonio is a support technician with a background in web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Amy Kieffer
Administrative Assistant
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Myles Mayfield
Technical Support
Myles graduated from the University of Arizona and worked at Apple before joining LawLytics. He is passionate about helping connect people in a digital world. In his free time, Myles loves watching sports.

Our Story

LawLytics was founded by an attorney who wanted to give lawyers a predictable way to grow their revenue and profits.

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Our Stance

LawLytics is for attorneys who want to grow their online marketing without compromising or giving away their power.

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Our Promise

We are committed to providing lawyers an effective, affordable and transparent online marketing experience.

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