The LawLytics Team

Attorney-Founded and Operated

We’re a cohesive team of lawyers, engineers, designers, writers, and marketing experts. We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Derek Johnson
Chief Technology Officer
Derek is a full-stack engineer and chief architect of the LawLytics platform. He co-founded LawLytics to create highly effective and specialized legal marketing software that would empower attorneys to break free of dependence on overpriced legal marketing agencies.

Helen Elardo, J.D.
Chief Revenue Officer
After more than two decades and several senior leadership roles in legal and technology divisions of Thomson Reuters, Helen joined LawLytics to help more attorneys discover and leverage the platform that is reframing the way law firms approach online marketing.

Rachel Chalot, J.D., M.S.W.
VP, Content Strategy
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Sean McEvoy
VP, Engineering
Sean is a full-stack web developer with previous experience in SEO and content marketing.

Danielle Rees
Director, Member Advocacy
After nearly a decade of working as a Paralegal, Danielle understands the inner workings of law firms. She is here to help our members align their online marketing with their real world business needs.

Victoria Blute
Director, Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Dylan Hendricks
Director, Marketing
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.

Dusty Horton
Director, Member Support
Dusty has more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.

Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Roger Leathers
Senior Legal Marketing Consultant
Roger is a legal marketing strategy consultant with over 10 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.

Janelle Buchanan
Sr. Front End Developer
Janelle is an experienced developer with a passion for working at the intersection of design and technology. She is a graduate of the University of Arizona School of Art.

John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.

Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Larry is a former litigator, journalist, and ABA publisher. For more than two decades he has been a frequent CLE speaker. At LawLytics, Larry contributes to and participates in our member education and public awareness efforts.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Jen Thoma
Support Team Lead
Jen is an experienced support technician, with 8+ years of technical and customer service experience prior to joining the LawLytics Technical Support Team. She is devoted to ensuring the best experience for our members.

Ebony Stoglin
Content Creator
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.

Apolonio Garcia
Technical Support
Apolonio is a support technician with a background in web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Abby Thoresen
Web Designer
Abby attended Ohio State University and the University of Arizona and has over 13 years of experience as a web designer and developer. She enjoys implementing and experimenting with new technologies. In her spare time, she enjoys yoga and hiking.

Amy Kieffer
Content Specialist
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Myles Mayfield
Onboarding Specialist
Myles graduated from the University of Arizona and worked at Apple before joining LawLytics. He is passionate about helping connect people in a digital world. In his free time, Myles loves watching sports.

Daniel Owens
Member Development Executive
Daniel brings 10 years relevant experience delivering customer-centric products and services both B2B and B2C. He is passionate about helping attorneys market their practices more efficiently and enjoys spending time with his family, running, golf, and watching sports in his free time.

Alex Levin
Technical Support
Alex brings more than a decade of customer service and technical support experience to LawLytics. Alex worked at Apple before joining the LawLytics team. In his spare time, he enjoys playing drums and spending time with his family and friends.

Our Story

LawLytics was founded by an attorney who wanted to give lawyers a predictable way to grow their revenue and profits.

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Our Stance

LawLytics is for attorneys who want to grow their online marketing without compromising or giving away their power.

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Our Promise

We are committed to providing lawyers an effective, affordable and transparent online marketing experience.

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Learn How We Can Help Your Law Firm