About LawLytics
We love solos and small law firms
Founded in 2011 by an attorney who got tired of the high costs and unreliability of SEO and marketing agencies, LawLytics empowers law firms so that, when it comes to their marketing, they don’t have to worry, wonder, struggle or miss opportunities.
We believe in people — our team and our clients. So we invest in long-term relationships instead of short-term profits. From our senior strategic team to every engineer, designer, legal marketing advisor and client support agent, we’re aligned in our mission and focused on helping law firms succeed.
Founder Daniel Jaffe is admitted to practice law in Washington State and Arizona, and built successful practices in both states.
Our Commitment to You
We promise that:
- We’ll keep you on the cutting edge.
- You’ll always own your firm’s website.
- We won’t lock you into a long-term contract.
- We will always charge fair prices.
- We’ll help you build your website into a money-making asset.
- We won’t sell you things you don’t need.
- Our team will be led by attorneys.
- Our platform will maintain its exclusive legal focus.
- Our technology will be up to date or ahead of the curve.
- You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.
Our Values
We love lawyers.
We love helping them build highly profitable practices.
We empower lawyers.
We love helping them take control of their marketing.
We give measurable value.
We only sell things that work, and that add measurable value.
Attorney-Founded and Operated
We love empowering lawyers to effectively market their practices online.
Daniel Jaffe, JD
Chief Executive Officer
Rohan Daxini
Chief Technology Officer
Rachel Chalot, JD, MSW
VP, Product
Sara DeLeeuw
VP, Member Success
Shivani Daxini
VP Operations, India
Dusty Horton
Sr. Director, Systems & Technology
Karan Valecha
Lead Software Engineer
Michael Riker
Director, Memberships
Danielle Rees
Director, Website Migrations
Shyamsundar Gupta
Lead Software Engineer
Swati Jadhav
Lead Software Engineer
Sampat Badhe
Lead Software Engineer
Ian Anderson
Manager, Support
Janelle Buchanan
Front End Engineer
Prayesh Shah
Senior Software Engineer
David Petersohn
Senior Launch Technician
Frank Song
Sr. Account Executive
Pooja Jadhav
Senior QA Engineer
Apolonio Garcia
Technology Innovation Engineer
Taylor Perry
Web Designer
Nicole Fafard
Web Designer
Tina Sorenson, LLM
Managing Editor
Leslie Richards
Manager, Setup
Ruth Davis
Billing Specialist
Destiny Davis
Manager, Build Team
Crystal Allen
Setup Coordinator
Caitlin O’Connor
Product Manager
Cait Westacott
Setup Coordinator
Shayne Goldie
Setup Coordinator
Amanda Barnett
Support Specialist
Mayank Shukla
Lead QA Engineer
Joseph Simpkins
Support Specialist
Sreelakshmi Nair
Talent Acquisition Executive
Drew Mancini
Digital Marketing Manager
Nipun Paradkar
Senior Software Engineer
Pranay Binju
Senior Software Engineer
Darshan Shah
Senior Automation Engineer
Mamta Kukreja
Business Analyst
Jennifer Boyer
Support Specialist
Krishna Singh
Senior Software Engineer
Manoj Saun
Software Engineer
Imanpal Singh
Software Engineer
Atique Akhtar
Software Engineer
Navaneeth Krishnan
Software Engineer
Jaskaran Singh
Software Engineer
Courtney Loyd
Support Specialist
Ankit Joshi
HR Executive
Vanessa Niro
Setup Coordinator
Syed Asraf
QA Engineer
Athira Kadampatta
Senior Software Engineer
Amit Yadav
QA Engineer
Vishal Jain
Software Engineer
Caleb Clavin
Support Specialist