We Love Solo Practitioners and Small Law Firms

So we built a way for lawyers to have successful websites without overpaying a marketing agency or struggling with DIY website builders.

Our Story: From The Marketing Frustrations of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the website options available for small law firm owners. Today LawLytics powers successful attorney websites across the United States and Canada, empowering law firm owners to grow their practices without compromising.

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states.

Our Commitment to You

We’re committed to making your law firm’s online marketing easy and effective. We promise that:

  1. We’ll keep you on the cutting edge.
  2. You’ll always own your firm’s website.
  3. We won’t lock you into a long-term contract.
  4. We will always charge fair prices.
  5. We’ll help you build your website into a money-making asset.
  6. We won’t sell you things you don’t need.
  7. Our team will be led by attorneys.
  8. Our platform will maintain its exclusive legal focus.
  9. Our technology will be up to date or ahead of the curve.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Sean McEvoy
Chief Technology Officer
Sean is a full-stack software engineer with significant experience in SEO and content marketing. He leads our engineering and product teams in the ongoing development and enhancement of the LawLytics platform. 

Dylan Hendricks
Chief Revenue Officer
Dylan is an experienced digital marketer with a deep understandings of the dynamics at the intersection of the legal profession and website marketing. Dylan leads our customer-facing teams.

Rachel Chalot, J.D., M.S.W.
VP, Strategy and Content
Rachel is licensed to practice law in Pennsylvania. She leads our efforts to ensure that all LawLytics customers have the most current and effective guidance surrounding SEO and legal content marketing.

Lori Stuckey, M.M.
Executive Director of Operations
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Dusty Horton
Sr. Director, Member Success
Dusty is passionate about delivering the best customer experience to all LawLytics customers so they can get the best possible results and ROI using LawLytics. Dusty leads our onboarding team.

Victoria Blute
Director, Communications
Victoria loves showing attorneys what works on the web. She leads our communications efforts including our weekly customers-only mastermind webinars, as well as our podcast and public webinars.

Danielle Rees
Director, Website Migrations
Danielle ensures that all existing law firm websites that are brought over to LawLytics from agencies or other platforms are imported into our system flawlessly so the law firms don’t miss a beat. Prior to joining LawLytics Danielle spent a decade working as a Paralegal.

Sara DeLeeuw
Director of Support
Sara has almost two decades of experience as a customer service leader in the SaaS industry and a passion for a seamless customer experience. Sara leads our support team. In her spare time, she enjoys reading and baking.

Jake Bullington
Account Manager
Jake graduated from the University of Arizona with a degree in Organizational Leadership and a minor in Informatics. He loves working with people. In his free time, Jake enjoys fishing, hiking, and camping.

Leslie Richards
Account Manager
Leslie is passionate about providing solution-oriented customer service encounters with members, leveraging more than a decade’s experience in customer service, training, and account management. In her spare time, she enjoys motorcycle riding, meditation, and spending time with family and friends.

Jessica Morse
Account Manager
Jessica loves working with attorneys to help them create beautiful law firm websites that convert. She has a BA in English from the University of Arizona and an M.Ed in Teaching and Teacher Eduction.

Janelle Buchanan
Front End Engineer
Janelle is an experienced developer with a passion for working at the intersection of design and technology. She is a graduate of the University of Arizona School of Art.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Apolonio Garcia
Quality Assurance Engineer
Apolonio is a quality assurance engineer with a background in technical support and web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Frank Song
Senior Sales Executive
Frank has over a decade of experience working in digital marketing. Frank is a graduate from the University of Washington with a degree in Economics. In his spare time, he spends time with his family and perfecting his garden.

Kevin Tilton
Senior Sales Executive
Kevin is a graduate of the University of Iowa with 12 years of experience in the Legal Technology and Information Industry. In his free time Kevin likes to spend time outdoors with his family and their many pets.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

David Petersohn
Technical Support Specialist
David has almost 20 years of experience in technical customer support in Europe and the US. David immigrated three years ago from Germany to Arizona. When he is not working, David likes to hike, meditate, and listen to music.

Shayne Goldie
Technical Support Specialist
Shayne graduated from Eller College of Management at the University of Arizona with a degree in marketing. Creating a great experience for the customer has always been one of his main priorities. In his free time, he is a music producer and loves to watch sports.

Amanda Barnett
Technical Support Specialist
Amanda has over a decade of customer service and management experience and enjoys helping attorneys succeed online. She has a BA in Dance from Grand Valley State University.

Nicole Fafard
Web Designer
Nicole is a front end developer who is passionate about delivering first-class web experiences. She holds a Bachelor’s degree in Retailing and Consumer Sciences from the University of Arizona.

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