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About Us

We only serve the legal community. We are attorney-founded. We're operated by lawyers, paralegals, software engineers, designers and legal marketing experts.

What is LawLytics?

LawLytics is the leading website marketing system for lawyers who want more clients without wasting time or money. Unlike agencies, LawLytics adapts as your firm’s needs evolve, so you’ll never overpay. Unlike general website software, LawLytics is built for lawyers, so you won’t struggle and miss opportunities.

Our story

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a law firm marketing company, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

In 2009, while practicing law, Dan built an online legal directory, which generated significant business for attorneys in almost every state. As the directory grew, Dan decided to focus on legal marketing technology full-time.

LawLytics was founded as a retort to the predatory nature of the legal marketing industry. Dan and co-founder Derek Johnson had a vision: To provide a membership-based system to empower attorneys to grow their practices without wasting time or money.

LawLytics launched in 2012, and our members quickly realized unprecedented returns (ready Richard Lawson’s case study and our member testimonials).

LawLytics CEO, Attorney Dan JaffeLawLytics CEO, Attorney Dan Jaffe (above) is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Our Team

Dan Jaffe, J.D.
Dan is an attorney licensed to practice law in Washington State and Arizona. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.
Derek Johnson
Derek is a full-stack engineer and chief architect of the LawLytics platform.
Sean McEvoy
VP, Engineering
Sean is a full-stack web developer with previous experience in SEO and content marketing.
Rachel Chalot, J.D., M.S.W.
VP, Content Operations
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.
Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Former litigator, former New York Daily News journalist, former American Bar Association publisher, ABA Edge Award recipient and frequent CLE speaker, Larry has been a recognized authority in legal marketing for two decades.
John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.
Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.
Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.
Victoria Blute
Director of Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.
Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.
Janelle Buchanan
Sr. Front-End Developer
Janelle is a front-end developer with a background in graphic design. She is passionate about using her extensive knowledge of HTML, CSS, and JavaScript to craft beautiful and functional websites. She is a graduate of the University of Arizona School of Art.
Sophia Oliboni, M.S.
Creative Director
Sophia holds a master’s degree in web development and is the creative director at LawLytics. A creative and accomplished web designer with 12+ years of experience in both print and the digital world, she has the solution to your design woes.

Danielle Rees, Paralegal
Director of Strategy
After nearly a decade of working in the legal field, Danielle understands the inner workings of law firms. She is here to help our content clients align their online marketing with their real world business needs.

Adriano Dominguez
Technical Support
Adriano helps our attorney-customers solve technical issues when they arise. When attorneys want to figure out how to do something, Adriano is always there to lend a helping hand and useful tech advice.
Jen Thoma
Technical Support
Jen is an experienced support technician, with 8+ years of technical and customer service experience prior to joining the LawLytics Technical Support Team. She is devoted to ensuring the best experience for our members.
Roger Leathers
Legal Marketing Strategist
Roger is a legal marketing strategist with over 9 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.
Ebony Stoglin
Content Writer
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.
Craig Baker
Marketing Copywriter
Craig is a former journalist with several years of experience working in the marketing sector. At LawLytics, he creates informative and educational content to help lawyers succeed.
Nicole Baloo
Graphic Designer
Nicole is a designer who creates compelling visual presentations for our marketing, sales, and customer education materials. She holds a BFA in Graphic Design from the University of Arizona School of Fine Arts.
Amy Kieffer
Administrative Assistant
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Let's elevate your law firm's marketing.