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About LawLytics

What Is LawLytics?

LawLytics is the website system for lawyers who want their marketing to work without wasting time or money. Unlike overpriced marketing companies, our system adapts as the law firm’s needs evolve, so our members don’t overpay. Unlike general website software, our system was built for lawyers, so our members don’t struggle or miss opportunities.

Our Story

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a law firm marketing company, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

In 2009, while practicing law, Dan built an online legal directory, which began generating significant business for attorneys in almost every state. As the directory rapidly grew, Dan decided to focus on legal marketing technology full-time. In 2010 the directory was acquired by a major internet company.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the legal marketing industry – and it’s the dream legal marketing service and system he wished had been available to him. Dan and Engineer Derek Johnson co-founded LawLytics with a simple vision: To empower attorneys to grow their practices without wasting time or money.

LawLytics opened for business in 2012, and our customers quickly realized unprecedented returns. Some customers, including Richard Lawson (see case study), became so successful that they asked to invest in LawLytics. Today, LawLytics powers hundreds of the web’s most successful attorney websites and blogs, and our business is doubling each year.

LawLytics CEO, Attorney Dan Jaffe
LawLytics CEO, Attorney Dan Jaffe (above) is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. Dan enjoys showing attorneys how to become successful online and helping them escape the treadmill of defensive and reactive advertising.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Our Team

Dan Jaffe, J.D.
Dan is an attorney licensed to practice law in Washington State and Arizona. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Derek Johnson
Derek is a full-stack engineer and chief architect of the LawLytics platform.

Sean McEvoy
VP, Technical Operations
Sean is a full-stack web developer with previous experience in SEO and content marketing, and leads our operations teams.

Rachel Chalot, J.D., M.S.W.
VP, Content Operations
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Former litigator, former New York Daily News journalist, former American Bar Association publisher, ABA Edge Award recipient and frequent CLE speaker, Larry has been a recognized authority in legal marketing for two decades.

Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Gail Collins
Director, Customer Relations
Gail is deeply committed to ensuring a successful outcome for every law firm we work with. She’s passionate about helping deliver compelling attorney experiences.

John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Janelle Buchanan
Designer & Junior Front End Developer
Janelle is passionate about crafting beautiful and functional websites. She is a graduate of the University of Arizona School of Art.

Sophia Oliboni, M.S.
Sophia is a creative and accomplished web designer with expertise in multimedia, marketing and print design.

Roger Leathers
Legal Marketing Strategist
Roger is a legal marketing strategist with over 7 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.

Victoria Blute
Community Manager
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Jeanette McCutcheon
Technical Support
Jeanette joins the LawLytics Technical Support team to deliver on her diverse technical experience. She is driven and dedicated to provide only the best solutions for her attorney customers, every time.

Katherine Schober, J.D.
Content Writer
Katherine Schober received her JD from Pepperdine University School of Law and holds a BA in Communications from the University of Arizona. She works as a content writer for LawLytics.

Michael Foster
Content Writer
Michael is a content writer hailing from New Jersey. He has a background in journalism and customer service, and has a Bachelor’s in English from Rutgers University.

Adriano Dominguez
Technical Support
Adriano helps our attorney-customers solve technical issues when they arise. When attorneys want to figure out how to do something, Adriano is always there to lend a helping hand and useful tech advice.

Ebony Stoglin
Content Writer
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.

Margaret Duvall, M.A.
Content Writer
Margaret recently completed her Masters in English with a Focus in Science and Science Writing at Indiana University. She is dedicated to writing well-researched and readable content tailored to the tone of individual law firms.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Award Winning

We won the spring 2014 Arizona Innovation Challenge, which recognizes outstanding technology startups with a $250,000 grant from the Arizona Commerce Authority. The ACA recognized our innovative technology and business model, and saw evidence of the outstanding results that our software platform and service achieves for law firms across the United States. CEO Dan Jaffe is pictured with other AIC winners and Arizona Governor Jan Brewer at an Arizona Commerce Authority Board Meeting.

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