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We Love Solo Practitioners and Small Law Firms

So we built a way for lawyers to have successful websites without overpaying a marketing agency or struggling with DIY website builders.

Our Story: From The Marketing Frustrations of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the website options available for small law firm owners. Today LawLytics powers successful attorney websites across the United States and Canada, empowering law firm owners to grow their practices without compromising.

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states.

Our Commitment to You

We’re committed to making your law firm’s online marketing easy and effective. We promise that:

  1. We’ll keep you on the cutting edge.
  2. You’ll always own your firm’s website.
  3. We won’t lock you into a long-term contract.
  4. We will always charge fair prices.
  5. We’ll help you build your website into a money-making asset.
  6. We won’t sell you things you don’t need.
  7. Our team will be led by attorneys.
  8. Our platform will maintain its exclusive legal focus.
  9. Our technology will be up to date or ahead of the curve.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer

Sean McEvoy
Chief Technology Officer

Dylan Hendricks
Chief Revenue Officer

Rachel Chalot, J.D., M.S.W.
VP, Strategy and Content

Lori Stuckey, M.M.
Executive Director of Operations

Dusty Horton
Sr. Director, Member Success

Victoria Blute
Director, Communications

Danielle Rees
Director, Website Migrations

Sara DeLeeuw
Director of Support

Jake Bullington
Technical Support Specialist

Leslie Richards
Account Manager

Jessica Morse
Account Manager

Janelle Buchanan
Front End Engineer

Taylor Perry
Web Designer

Apolonio Garcia
Quality Assurance Engineer

Frank Song
Senior Sales Executive

Kevin Tilton
Senior Sales Executive

Ruth Davis
Billing Specialist

David Petersohn
Technical Support Specialist

Shayne Goldie
Technical Support Specialist

Amanda Barnett
Technical Support Specialist

Nicole Fafard
Web Designer

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