We Love Owners of Small Law Firms

We believe there's a better way for lawyers to succeed online, on their own terms, without paying a marketing agency and without struggling with website builders that aren't designed for them.

Our Story: Created From the Marketing Pains of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his law practices over the course of a decade.

In 2009, while practicing law, Dan built an online legal directory, which generated significant business for attorneys in almost every state. As the directory rapidly grew, Dan decided to focus on legal marketing technology full-time. In 2010 the directory was acquired by a major internet company.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the website options then available for small law firm owners. It’s the legal website platform he wished had been available to him. Dan and Engineer Derek Johnson co-founded LawLytics with a simple vision: to empower attorneys to grow their practices without compromising.

Today LawLytics powers hundreds of the web’s most successful attorney websites across the United States and Canada.

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states before co-founding LawLytics.

Our Commitment to You

We’re committed to making your law firm’s online marketing easy and effective. We promise that:

  1. We’ll keep you on the cutting edge.
  2. You’ll always own your firm’s website.
  3. We won’t lock you into a long-term contract.
  4. We will always charge fair prices.
  5. We’ll help you build your website into a money-making asset.
  6. We won’t sell you things you don’t need.
  7. Our team will be US-based and managed by attorneys.
  8. Our platform will maintain its exclusive legal focus.
  9. Our technology will be up to date or ahead of the curve.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Derek Johnson
Chief Technology Officer
Derek is a full-stack engineer and chief architect of the LawLytics platform. He co-founded LawLytics to create highly effective and specialized legal marketing software that would empower attorneys to break free of dependence on overpriced legal marketing agencies.

Rachel Chalot, J.D., M.S.W.
VP, Content Strategy
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Sean McEvoy
VP, Engineering
Sean is a full-stack web developer with previous experience in SEO and content marketing.

Danielle Rees
Director, Member Advocacy
After nearly a decade of working as a Paralegal, Danielle understands the inner workings of law firms. She is here to help our members align their online marketing with their real world business needs.

Dylan Hendricks
Director, Marketing & Sales
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.

Victoria Blute
Director, Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Dusty Horton
Director, Member Support
Dusty has more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.

Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Alex Levin
Support Team Lead
Alex brings more than a decade of customer service and technical support experience to LawLytics. Alex worked at Apple before joining the LawLytics team. In his spare time, he enjoys playing drums and spending time with his family and friends.

Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Myles Mayfield
Onboarding Specialist
Myles graduated from the University of Arizona and worked at Apple before joining LawLytics. He is passionate about helping connect people in a digital world. In his free time, Myles loves watching sports.

Janelle Buchanan
Front End Engineer
Janelle is an experienced developer with a passion for working at the intersection of design and technology. She is a graduate of the University of Arizona School of Art.

John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Amy Kieffer
Content Specialist
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Ebony Stoglin
Content Creator
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Apolonio Garcia
Quality Assurance Engineer
Apolonio is a quality assurance engineer with a background in technical support and web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Attorney Advisory Board

Larry Bodine
Larry is a former litigator, journalist, and is a frequent CLE speaker.

Richard Lawson
Richard owns a successful law firm in Atlanta.

Aaron Wolff
Aaron owns a successful law firm in Seattle.

Get a brief, no-obligation demonstration.