We Love Solo Practitioners and Small Law Firms

So we built a way for lawyers to have successful websites without paying a marketing agency or struggling with DIY website builders.

Our Story: From the Marketing Frustrations of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the website options available for small law firm owners. Today LawLytics powers successful attorney websites across the United States and Canada, empowering law firm owners to grow their practices without compromising.

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states.

Our Commitment to You

We’re committed to making your law firm’s online marketing easy and effective. We promise that:

  1. We’ll keep you on the cutting edge.
  2. You’ll always own your firm’s website.
  3. We won’t lock you into a long-term contract.
  4. We will always charge fair prices.
  5. We’ll help you build your website into a money-making asset.
  6. We won’t sell you things you don’t need.
  7. Our team will be US-based and managed by attorneys.
  8. Our platform will maintain its exclusive legal focus.
  9. Our technology will be up to date or ahead of the curve.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He started LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Sean McEvoy
Chief Technology Officer
Sean is a full-stack web developer with previous experience in SEO and content marketing. He is a summa cum laude graduate of the University of Memphis with a degree in philosophy.

Dylan Hendricks
Chief Revenue Officer
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.

Rachel Chalot, J.D., M.S.W.
VP, Strategy and Content
Rachel leads our content strategy offerings and is resopnsible for making sure that all LawLytics customers have access the the best and most effective guidance surrounding legal content marketing. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Dusty Horton
Sr. Director, Member Success
Dusty has more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.

Victoria Blute
Director, Communications
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Danielle Rees
Director, Website Migrations
Danielle ensures that all existing law firm websites that are brought over to LawLytics from agencies or other platforms are imported into our system flawlessly so the law firms don’t miss a beat. Prior to joining LawLytics Danielle spent a decade working as a Paralegal.

Alex Levin
Support Team Lead
Alex brings more than a decade of customer service and technical support experience to LawLytics. Alex worked at Apple before joining the LawLytics team. In his spare time, he enjoys playing drums and spending time with his family and friends.

Myles Mayfield
Account Manager
Myles graduated from the University of Arizona and worked at Apple before joining LawLytics. He is passionate about helping connect people in a digital world. In his free time, Myles loves watching sports.

Jake Bullington
Account Manager
Jake graduated from the University of Arizona with a degree in Organizational Leadership and a minor in Informatics. He loves working with people. In his free time, Jake enjoys fishing, hiking, and camping.

Amy Kieffer
Technical Support Specialist
As a member of our Support Team, Amy helps lawyers understand the best legal marketing strategies and how to easily do them using LawLytics. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Janelle Buchanan
Front End Engineer
Janelle is an experienced developer with a passion for working at the intersection of design and technology. She is a graduate of the University of Arizona School of Art.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Apolonio Garcia
Quality Assurance Engineer
Apolonio is a quality assurance engineer with a background in technical support and web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Eric Robbins, MBA
Senior Sales Executive
Eric has spent his career in business development, including helping launch several firms. Outside of work, Eric enjoys time with his daughter Reilly, their three cats, and a rabbit named Luna.

Shayne Goldie
Technical Support Specialist
Shayne graduated from Eller College of Management at the University of Arizona with a degree in marketing. Creating a great experience for the customer has always been one of his main priorities. In his free time, he is a music producer and loves to watch sports.

Frank Song
Senior Sales Executive
Frank has over a decade of experience working in digital marketing. Frank is a graduate from the University of Washington with a degree in Economics. In his spare time, he spends time with his family and perfecting his garden.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

David Petersohn
Technical Support Specialist
David has almost 20 years of experience in technical customer support in Europe and the US. David immigrated three years ago from Germany to Arizona. When he is not working, David likes to hike, meditate, and listen to music.

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