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We Love Solos and Small Firm Owners

Our Story: Created From the Marketing Pains of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

In 2009, while practicing law, Dan built an online legal directory, which generated significant business for attorneys in almost every state. As the directory rapidly grew, Dan decided to focus on legal marketing technology full-time. In 2010 the directory was acquired by a major internet company.

LawLytics was founded as a response to Dan’s frustrations with the legal marketing industry — and it’s the legal marketing platform he wished had been available to him. Dan and Engineer Derek Johnson co-founded LawLytics with a simple vision: to empower attorneys to grow their practices without compromising.

Launched in 2012, today LawLytics powers hundreds of the web’s most successful attorney websites and blogs, and our business is doubling each year.

Dan Jaffe is admitted to practice in WA (1998) and AZ (2000).

Our Commitment to Attorneys

Building and running a law firm is hard. We’re committed to making the online marketing part easy. We promise that:

  1. We’ll keep you on the cutting edge and ahead opportunities.
  2. We’ll help you build your website into a money-making asset.
  3. We won’t sell you things you don’t need.
  4. Our US-based team is managed by attorneys and here for you.
  5. Our platform will maintain its exclusive focus on the legal profession
  6. Our technology will be up to date or ahead of the latest trends in website design, client usability, security, speed, and device compatibility
  7. We won’t lock you into a long-term contract.
  8. We will charge fair prices.
  9. You’ll own your domain name and all of the content on your website.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, J.D.
Chief Executive Officer
Dan Jaffe is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.

Derek Johnson
Chief Technology Officer
Derek is a full-stack engineer and chief architect of the LawLytics platform. He co-founded LawLytics to create highly effective and specialized legal marketing software that would empower attorneys to break free of dependence on overpriced legal marketing agencies.

Rachel Chalot, J.D., M.S.W.
VP, Content Strategy
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.

Sean McEvoy
VP, Engineering
Sean is a full-stack web developer with previous experience in SEO and content marketing.

Danielle Rees
Director, Member Advocacy
After nearly a decade of working as a Paralegal, Danielle understands the inner workings of law firms. She is here to help our members align their online marketing with their real world business needs.

Dylan Hendricks
Director, Marketing
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.

Victoria Blute
Director, Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.

Dusty Horton
Director, Member Support
Dusty has more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.

Alyssa Rhoades
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.

Roger Leathers
Senior Legal Marketing Consultant
Roger is a legal marketing strategy consultant with over 10 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.

Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.

Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Larry is a former litigator, journalist, and ABA publisher. For more than two decades he has been a frequent CLE speaker. At LawLytics, Larry contributes to and participates in our member education and public awareness efforts.

Janelle Buchanan
Sr. Front End Developer
Janelle is an experienced developer with a passion for working at the intersection of design and technology. She is a graduate of the University of Arizona School of Art.

John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.

Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.

Taylor Perry
Web Designer
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.

Jen Thoma
Support Team Lead
Jen is an experienced support technician, with 8+ years of technical and customer service experience prior to joining the LawLytics Technical Support Team. She is devoted to ensuring the best experience for our members.

Ebony Stoglin
Content Creator
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.

Myles Mayfield
Onboarding Specialist
Myles graduated from the University of Arizona and worked at Apple before joining LawLytics. He is passionate about helping connect people in a digital world. In his free time, Myles loves watching sports.

Apolonio Garcia
Technical Support
Apolonio is a support technician with a background in web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.

Ruth Davis
Office Assistant
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.

Amy Kieffer
Content Specialist
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.

Alex Levin
Technical Support
Alex brings more than a decade of customer service and technical support experience to LawLytics. Alex worked at Apple before joining the LawLytics team. In his spare time, he enjoys playing drums and spending time with his family and friends.

We’re here to help you make your firm’s marketing a success.