We Love Solo Practices and Small Law Firms

So we built a way for you to have a successful website without overpaying an agency or struggling with software that's not built for you.

Our Story: From The Marketing Frustrations of a Law Firm Owner

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a marketing agency, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

LawLytics was founded in 2011 as a response to Dan’s frustrations with the website options available for small law firm owners. Today LawLytics is used by small law firms across the United States and Canada, empowering lawyers to grow their practices without giving up their power to a marketing agency and without struggling with website software that is not built for them.

Dan Jaffe is admitted to practice law in Washington State (1998) and Arizona (2000), and built successful practices in both states.

Our Commitment to You

We promise that:

  1. We’ll keep you on the cutting edge.
  2. You’ll always own your firm’s website.
  3. We won’t lock you into a long-term contract.
  4. We will always charge fair prices.
  5. We’ll help you build your website into a money-making asset.
  6. We won’t sell you things you don’t need.
  7. Our team will be led by attorneys.
  8. Our platform will maintain its exclusive legal focus.
  9. Our technology will be up to date or ahead of the curve.
  10. You’ll be able to change and evolve your goals, plans, and budget on the fly, so you’ll never be stuck with a direction, or bill, that’s not optimized for your firm’s current goals and budget.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Attorney-Founded and Operated

We love empowering lawyers to effectively market their practices online.

Dan Jaffe, JD
Chief Executive Officer

Anita Malik Picture

Anita Malik
Chief Operating Officer

Sean McEvoy
Chief Technology Officer

Dylan Hendricks
Chief Revenue Officer

Rachel Chalot, JD, MSW
VP, Product

Lori Stuckey
Exec. Director, Operations

Victoria Blute
Director, Communications

Dusty Horton
Sr. Director, Systems & Technology

Sara DeLeeuw
Sr. Director, Member Success

David Petersohn
Senior Launch Technician

Danielle Rees
Director, Website Migrations

Janelle Buchanan
Front End Engineer

Apolonio Garcia
Technology Innovation Engineer

Taylor Perry
Web Designer

Nicole Fafard
Web Designer

Tina Sorenson, LLM
Managing Editor

Michael Riker
Senior Sales Executive

Ruth Davis
Billing Specialist

Leslie Richards
Setup Coordinator

Crystal Allen
Setup Coordinator

Caitlin O’Connor
Setup Coordinator

Shayne Goldie
Support Specialist

Amanda Barnett
Support Specialist

Ian Anderson
Manager, Support

Joseph Simpkins
Support Specialist

Destiny Davis
Launch Technician

Amy Kieffer
Project Manager

Discover why LawLytics is the leading website platform for law firms.