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The LawLytics Story

Our History

Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a law firm marketing company, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.

In 2009, while practicing law, Dan built an online legal directory, which began generating significant business for attorneys in almost every state. As the directory rapidly grew, Dan decided to focus on legal marketing technology full-time. In 2010 the directory was acquired by a major internet company.

LawLytics was founded as a response to Dan’s frustrations with the legal marketing industry — and it’s the dream legal marketing service and system he wished had been available to him. Dan and Engineer Derek Johnson co-founded LawLytics with a simple vision: to empower attorneys to grow their practices without wasting time or money.

Launched in 2012, today LawLytics powers hundreds of the web’s most successful attorney websites and blogs, and our business is doubling each year.

LawLytics CEO, Attorney Dan Jaffe

LawLytics CEO, Attorney Dan Jaffe is admitted to practice in WA (1998) and AZ (2000),  and has tried over 100 criminal cases to verdict.

Our Values

We love lawyers.
We love helping them build highly profitable practices.

We empower lawyers.
We love helping them take control of their marketing.

We give measurable value.
We only sell things that work, and that add measurable value.

Our Team

Meet our team of dedicated professionals here to help small law firm owners grow their firms without wasting time or money.

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Our Stance

LawLytics is for attorneys who want to grow their online marketing without compromising or giving away their power.

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Our Promise

We are committed to providing lawyers an effective, affordable and transparent online marketing experience.

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