What is LawLytics?
LawLytics is the leading website marketing system for lawyers who want more clients without wasting time or money. Unlike agencies, LawLytics adapts as your firm’s needs evolve, so you’ll never overpay. Unlike general website software, LawLytics is built for lawyers, so you won’t struggle and miss opportunities.
Attorney Dan Jaffe built thriving law practices in Seattle and Phoenix in the 1990s and 2000s. After getting burned by a law firm marketing company, Dan learned how the internet and search engines really work. He used this knowledge to effectively market his own law practices over the course of a decade.
In 2009, while practicing law, Dan built an online legal directory, which generated significant business for attorneys in almost every state. As the directory grew, Dan decided to focus on legal marketing technology full-time.
LawLytics was founded as a retort to the predatory nature of the legal marketing industry. Dan and co-founder Derek Johnson had a vision: To provide a membership-based system to empower attorneys to grow their practices without wasting time or money.
LawLytics Co-Founder and CEO, Attorney Dan Jaffe (above) is a member in good standing of the bar in Washington State and Arizona, and has tried over 100 cases to verdict. He co-founded LawLytics to make it simple for lawyers to participate in their firm’s online marketing.
We love lawyers.
We love helping them build highly profitable practices.
We empower lawyers.
We love helping them take control of their marketing.
We give measurable value.
We only sell things that work, and that add measurable value.
Derek is a full-stack engineer and chief architect of the LawLytics platform.
Rachel Chalot, J.D., M.S.W.
VP, Content Operations
Rachel leads our writing team in crafting effective and engaging legal content. A graduate of the University of Pittsburgh School of Law, she practiced criminal defense before joining LawLytics.
Sean is a full-stack web developer with previous experience in SEO and content marketing.
Larry Bodine, J.D.
Sr. Legal Marketing Strategist
Former litigator, former New York Daily News journalist, former American Bar Association publisher, ABA Edge Award recipient and frequent CLE speaker, Larry has been a recognized authority in legal marketing for two decades.
Tina Sorenson-Banavathu, LLM
Sr. Content Editor
Tina graduated from McGill University Faculty of Law, and then worked at an international law firm in Washington, DC in the Environmental and Energy Department. Now at LawLytics, Tina helps lead the editorial and content creation efforts for our content clients.
John Devendorf, J.D.
Sr. Content Editor
John graduated from Seton Hall University School of Law Cum Laude, after which he spent a year clerking for a civil judge before joining a civil litigation firm in New Jersey. Now at LawLytics, John helps lead the content creation efforts for our customers.
Legal Marketing Strategist
Roger is a legal marketing strategist with over 9 years of experience working with firms to develop successful online marketing campaigns. He provides a consultative approach to an attorney’s practice and is passionate about their long-term development. In his spare time, he enjoys the outdoors, traveling, and ice hockey.
Danielle Rees, Paralegal
Director of Strategy
After nearly a decade of working in the legal field, Danielle understands the inner workings of law firms. She is here to help our content clients align their online marketing with their real world business needs.
Carol Ulrich, J.D.
Legal Marketing Strategist
Carol’s extensive marketing experience combined with her background as an attorney enable her to understand your law firms unique needs and consult with you to create a successful and long-term best practice website.
Lori Stuckey, M.M.
Executive Assistant to the CEO
Lori manages and optimizes LawLytics’ day-to-day operational functions. She trained as a Lean practitioner and has more than a decade’s experience supporting high-level executives.
Sophia Oliboni, M.S.
Sophia holds a master’s degree in web development and is the creative director at LawLytics. A creative and accomplished web designer with 12+ years of experience in both print and the digital world, she has the solution to your design woes.
Director, Content Services
Alyssa oversees our very talented group of legal writers, making sure that every project is well documented, on time and of the highest quality.
Dusty is an onboarding specialist with more than a decade’s experience in technical support and customer service. He’s passionate about training, teaching, and empowering attorneys through the use of technology. In his spare time, Dusty enjoys BMX, meditation, and anime.
Sr. Front End Developer
Janelle works at the intersection of design and technology to craft beautiful and functional websites. She is a graduate of the University of Arizona School of Art.
Director of Education
Victoria loves helping attorneys learn what works on the web. She holds a BA in Journalism and French from the University of Arizona. In her spare time, she enjoys dancing and yoga.
Ebony joined the LawLytics team as a writer devoted to producing stimulating legal content. She is a graduate from the University of Arizona’s school of Journalism.
Support Team Lead
Jen is an experienced support technician, with 8+ years of technical and customer service experience prior to joining the LawLytics Technical Support Team. She is devoted to ensuring the best experience for our members.
Nicole is a designer who creates compelling visual presentations for our marketing, sales, and customer education materials. She holds a BFA in Graphic Design from the University of Arizona School of Fine Arts.
Apolonio is a support technician with a background in web development. With 15 years of customer service experience, Apolonio is dedicated to helping our member-attorneys thrive.
Craig is a former journalist with several years of experience working in the marketing sector. At LawLytics, he creates informative and educational content to help lawyers succeed.
Ruth is the Office Assistant at LawLytics and is dedicated to providing top notch customer service. She is a graduate of the University of Phoenix and has an Associate of Arts in Human Services Management.
As a member of our Content Team, Amy assists with publishing and other administrative duties. She is a graduate of Oklahoma State University with a degree in technical communication, and she worked for several years at a national laboratory editing scientific publications.
Taylor holds a Bachelor’s degree in Graphic Communications from Clemson University and is a Web Designer at LawLytics. She is devoted to ensuring that your website is designed in the best way to help grow your firm.
Director of Demand Generation
Dylan is an experienced marketer with a degree in creative writing and English from the University of Arizona. In his free time, Dylan enjoys spending time with his wife and daughter and their two spoiled dogs.
Let's elevate your law firm's marketing.