LawLytics Blog
What Every Attorney Should Know About Succeeding With Google
In this episode of the Law Firm Marketing Decoded Podcast, we explain Google’s latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time.
Social Proof: Understanding What Makes a Good Review on Your Law Firm’s Website
A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent. But what makes a good review? In this post, we’ll discuss the specific elements of a review that are likely to influence a potential...
4 Tips for Lawyers Who Want Better Quality Leads
One of the most common complaints we hear from attorneys before switching to LawLytics is in regard to their leads. Many don’t feel that they are getting enough leads. But almost as many have issues with the quality of the leads that they do receive. The quality of...
How to Get the Most Out of Key Pages on Your Website
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites and discuss how to set your homepage, attorney bio(s), and “About the Firm” page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.
6 Marketing Tips for Busy Attorneys
A few days ago, I was talking to a LawLytics member about their practice. “I’ve never been busier than I am right now,” they said. “And so are all the other attorneys I know. The backlog from COVID has affected all of us. I feel like I can’t breathe, let alone think...
How Google’s Latest Update Will Affect Your Site in Search Results
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).
How Often Should You Restyle Your Law Firm’s Website?
I got an interesting question from a small law firm owner the other day. “How often should we update our website’s styling?” he asked. Before signing up for LawLytics, he hadn’t changed the look of his website for several years. By the time he decided to make a change...
What Google’s August 24, 2021 Update to Web Page Titles Means For Your Law Firm
August 27, 2021 On Tuesday, Google announced an update to how its search engine generates web page titles (the code snippet on every page that tells both users and search engines what the topic of a particular page is). At LawLytics, we ensure your web page titles are...
A Conversation With Jared Vishney – CEO of Arctrieval – Medical Records Retrieval For Personal Injury Lawyers
In this episode of the LawLytics Video Podcast, I sit down with Jared Vishney to talk about a huge logistical problem that plagues personal injury law firms, slows intake and matter progression, and often times leads to expectation management issues. The problem is...
When Does It Make Sense to Have More Than One Website?
In this episode of the Law Firm Marketing Decoded Podcast, we explain five scenarios in which it can make sense to have more than one law firm website — and how to do so effectively.
7 Things All Law Firm Websites Need to Have in 2021
Since the COVID pandemic, over 50 percent of attorneys say they are worried about the success of their firm. Nearly 75 percent say marketing and attracting new clients is a major problem. Today, the majority of potential clients will start their search for legal...
Introducing Anytime Law Firm Website Design Refreshes
August 5, 2021 We are excited to announce that all LawLytics members now get anytime website design refreshes. Update the look and feel of your website as often as you like — it’s fast, easy, and included as part of your LawLytics membership. Converting website...
Blazing Fast Law Firm Websites
We’ve Got Some Big News! Here at LawLytics, we have one rule above everything else: Always be optimizing. Every day, our team is working to ensure law firm websites built on LawLytics meet the latest digital standards and provide a competitive advantage online....
The Blueprint to High-Performing Websites
In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you the key elements of a high-functioning web presence that showcases your unique value and produces predictable results for your firm.
A Conversation With Chris Mullins – Phone Sales Doctor For Law Firms
In this episode of the LawLytics Video Podcast, I sit down with Chris Mullins to talk about intake and sales for law firms. We dive into the emotional, psychological and managerial factors that can affect the performance and mental health of law firm intake...
How to Use Your Website as a Client Magnet
Attorneys have lots of different goals for their law firm’s website....
What Else Is There to Write About on My Law Firm’s Website?
Earlier this week I was talking to a bankruptcy attorney about their website. “We’ve got decent SEO, and the site is on the first page of Google when you search for either Chapter 7 or Chapter 13 bankruptcy in our area. At least, sometimes. What else can we do to get...
Your Law Firm’s Most Important Marketing Metric – Quality Of Leads
For attorneys, the quality of leads that they get from their marketing is the most important thing, bar none.
A Conversation With Brooke Lively, MBA, CFA, Author of From Panic To Profit
In this episode of the LawLytics Video Podcast, I sit down with Brooke Lively to talk about the numbers that really matter for attorneys who want to escape the chaos and panic of owning and running a law firm and move to predictable revenue, expenses and profits.
To Position Your Law Firm Effectively, Think Like Your Clients
Today I recorded a brief video blog post about positing your law firm in your clients minds. I hope you enjoy, and please let me know what you think.
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