(800) 713-0161

LawLytics Blog

Schedule Demo

Google’s Search VP Retires: How Law Firm Websites May Be Affected

This week, Reuters reported that Amit Singhal is retiring from his position at Google. The longtime Google search chief is leaving his post after fifteen years to pursue philanthropic interests. While Singhal has helped the company make search better than it’s...

5 SEO Misconceptions That Could Hurt Your Law Firm

In his recent SearchEngineLand article, guest author Jayson DeMers writes that search engine optimization has been a constant nearly as long as search engines themselves. Yet, opinions about SEO have always been varied. So then, despite how long SEO has been around,...

What Can Facebook’s AI Reveal to Attorneys?

Mark Zuckerberg often has ambitious New Year’s resolutions. Learning Mandarin, reading two books a month and writing daily thank you notes have made his list before. But this year, Zuckerberg has committed to what may be his most challenging resolution of all:...

Attorneys: What Are Your Web Priorities in 2016?

“Make pages primarily for users, not for search engines.” That’s Google’s philosophy on how to make a great website, and you may have come across it before. If you have, it may not come as a surprise to see a similar sentiment echoed in a...

Will A “Bait & Switch” Tactic Affect Attorney Websites?

An old blackhat SEO strategy is rearing its head in Google search results. According to Danny Sullivan at SearchEngineLand, hackers may be using a “bait and switch” tactic to try and improve rankings. Hackers gain access to well-ranked websites and publish...

Should Lawyers Care About Facebook’s Directory?

You may now be able to find law firm reviews in a surprising place: On Facebook. The company hasn’t made an announcement, but a recent article from SearchEngineLand says Facebook is rolling out a “Professional Services” directory. Like Yelp and...

What Yahoo’s Mobile Update May Reveal To Law Firms

Last week, Yahoo released an updated search app for iPhone users. According to SearchEngineLand Contributing Editor Greg Sterling, this update gives Yahoo search app users a more modern, personalized search experience. Yahoo asks for access to users’ contacts,...

Attorneys: No Google Penguin Update Until 2016

There’s a little more time to prepare: it looks like the plan for Google’s Penguin update has changed. An earlier report suggested that the Penguin update would arrive before the new year. However, it appears that Google now plans to release it in 2016....

Google’s Phantom Update: Will It Affect Lawyers?

Google makes hundreds of search engine changes in a year, but it doesn’t always tell us about all of them. It sometimes notifies the public about updates to search algorithms like Panda and Penguin. When it comes to its core search ranking algorithm, the company...

Lawyers: Can Easy-To-Read Blogs Get Better Results?

The Boston Globe recently revealed something fascinating. They reviewed 19 presidential candidates speeches using Flesch-Kincaid analysis — a readability test that provides a grade-level ranking based on word choice and sentence structure. The more intricate the...

Attorneys: Is This The End Of Google’s Search Filters?

Google has lost another of its search filters. On Tuesday, SearchEngineLand’s Barry Schwartz reported that Google has dropped the search feature that allows users to filter their results by location. Prior to its disappearance, users were able to set a filter in...

3 Google Patents That Could Affect Law Firm Websites

Google is looking toward the future. The company has had a busy year with algorithm updates, new mobile guidelines, artificial intelligence, and more. One way the company is thinking about the development of its search engine is by applying for patents. It should be...

5 Ways To Avoid Becoming A SEO Turkey

Family, freedom, good food: Thanksgiving is a time to reflect on the many things that we’re thankful for in our lives. One thing that lawyers can be thankful for is that they have the ability to empower themselves when it comes to their law firm’s web...

Lawyers: Learn From A Reformed Blackhat SEO Salesman

Jeff Deutsch used to be a blackhat SEO guy. By his own account, he once made $50,000 in a single month and worked a maximum of 10 hours a week. “And I am telling you from the bottom of my heart,” he writes, “never, never ever follow in my...

Should Lawyers With Multiple Websites Link Them Together?

Today were going to take a brief look at a common dilemma that law firms face regarding their search engine optimization, or SEO for short. Will linking from one of my law firm’s websites to another of my firm’s sites hurt my SEO? The answer to this...

Google To Crack Down On Mobile Sites With Sneaky Redirects

Google is cracking down on webmasters using sneaky redirects on mobile websites, whether webmasters are aware they’re using them or not. Google had publicly announced their stance on sneaky redirects in the spring of 2014; however, perhaps as the product of an...

Google’s Streaming Apps And Your Law Firm’s Website

A recent agreement between Google and Facebook has Android smartphone Google searches displaying some content through Facebook’s app, including public profiles. Now, Google is continuing the expansion of its App Indexing capabilities. The company recently announced...

Google’s New Guidelines And Your Law Firm

Google recently announced it has released a full version of their Search Quality Guidelines. The guidelines are meant to assist Google’s Search Quality Raters — a large, global focus group that helps review Google search results and web page quality...