LawLytics Blog

Many attorneys miss easy, valuable opportunities to use their law firm's website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That's because potential clients...

Blogging, when it’s done correctly, can really set you apart. Here’s how to use your law firm’s blog to develop your online voice and bring in new business.

Google has repeatedly stated that high-quality content is an essential (likely THE most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too.

Content-based SEO is the best way to attract new business to your firm without wasting time or money because good web content is what both Google and your potential clients are looking for. Here’s what to know about getting more clients with a content-based approach to your online marketing.

Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing problems and easy solutions to get your firm on the right track.

Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website. 

To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.

Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.

Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.

When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.

The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.

High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.