Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website.
In this episode of the Law Firm Marketing Decoded Podcast, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm’s website should be long or short.
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm’s website.
Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.
Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.
High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important, too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to build a solid foundation for your content and then build on it in an orderly way that gives your potential clients the information they need and helps you keep your site structure organized.
Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website
When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.
Beginning Content Creation Tips for Law Firms: How to Attract New Business Using Titles and Headers on Your Website
The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.
Beginning Content Creation Tips for Law Firms: How Long Should My Law Firm Website’s Pages & Posts Be?
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.
Beginning Content Creation Tips for Law Firms: How to Use Internal Links the Right Way on Your Law Firm’s Website
In this blog post, we’ll discuss how to connect your content effectively — and keep your potential clients engaged with you — through the use of internal links on your law firm’s website.
Since its inception, Google has been focused on providing the best information to its users when they conduct queries. That includes people who are looking for legal information on the web. In this post, we’ll explain how Google is fighting spam in Google Search and what that means for your law firm’s website.
In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.
Beginning Content Creation Tips for Law Firms: How to Create Case Results That Work Harder for Your Law Firm
Your law firm’s case results can go a long way toward convincing a potential client that you’re the right attorney to represent them. In this blog post, we’ll show you how the right strategy and tools make it easy to create case results that work harder for your firm.
Beginning Content Creation Tips for Law Firms: How to Create Practice Area Pages That Drive New Business to Your Law Firm
In this blog post, we’ll discuss how to create practice area pages that serve as the foundation for your law firm’s website and encourage potential clients to decide to contact your law firm.
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website.
In our recent series about beginning content creation tips for lawyers, we’ve covered how potential clients find attorneys online and the key elements of law firm website content that performs well. In this blog post, we’ll discuss how to develop a compelling attorney bio that engages potential clients and sets a foundation for driving more and better potential clients to your law firm.
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
In this post I’m going to talk about how I survived in the early months before I had a client base of my own, as well as cover some early legal marketing experiments.
To create successful local pages means understanding what makes a good local page but also what you should avoid. In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.
Beginning Content Creation Tips for Law Firms: The Key Elements of High-Quality Law Firm Website Content
In the last post of our content creation tips series, we discussed how high-quality content drives visibility in search results, brings potential clients to your law firm’s website, and encourages them to contact your firm. In this post, we discuss the elements of high-quality content on law firm websites.
This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...
This post provides a foundation for understanding the importance of content creation on law firm websites. We’ll explore how potential clients find attorneys online, and explain the surprisingly simple connections between their actions, your law firm’s website, and the search engines (specifically, Google).
This blog post introduces a new multi-part series that will cover beginning content creation tips for law firm websites. Whether you’ve never written content for your law firm’s website before or need a refresher on best practices for high-quality content creation — this series is for you, the attorney.
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