Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. In this podcast episode, we explain how to make your website work harder for your law firm — and benefit your practice and clients at the same time.
If you’re new to social media marketing or looking to channel your efforts more efficiently, this post will give you six types of posts that work to drive traffic to your firm’s website.
At what point does a marketing agency become too good to be true? Read on for five red flags that should have you running the other way when considering a marketing agency.
In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.
There are a few key elements of a good marketing audit that help to keep attorneys on track to achieving their marketing goals. Learn more about how to audit your marketing in this blog post.
Focusing on assets you own and control yields better results for your marketing strategy. Read on to learn how your firm can come out on top in more Google searches regardless of your marketing budget.
In this episode of the Law Firm Marketing Decoded Podcast, we explain what to expect — and what to avoid — in a general website builder.
As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. Learn more about informed web design in this post.
In this blog post, we go into detail about why a website is essential for your firm in 2022 and why your other marketing funnels can’t stand alone to attract and convert clients.
In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre Swanson from LEX Reception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.
The numbers are staggering and the potential is great: As TikTok continues to grow in popularity, more and more professionals are turning to the platform for a way to share information and increase brand awareness. So how can you use TikTok to drive more leads to your website and benefit your small law firm? We break down the what, why, and how in this post.
Having a compelling website that attracts and converts clients is essential to building a thriving practice. Here are some tips for how to create a dynamic, engaging experience that attracts better leads and converts more visitors into paying clients for your firm.
Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.
Google Business Profile (GBP), previously known as Google My Business, is a free business listing intended for local businesses to manage their online presence on Google Search and Google Maps. Read on for your Google Business Profile first steps, how to target your ideal client in 2022 using GBP, and tips for advanced uses of your business listing.
There are several platforms and physical spaces your website could and should be listed – and many of them are totally free. Learn more in this post about where to post your website address for maximum impact.
Google’s new page experience update, announced January 2022, is now rolling out for desktop search results and is expected to finish by the end of the month. Here are 3 things you should know about the new update and how it will affect your law firm’s website.
The way potential clients interact with law firms is changing quickly, and much of their interactions center around search behavior. If you want to drive more business to your firm through search-based methods, here’s how to build a marketing strategy prioritized around the way your potential clients use search.
There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll want to be sure you’ve covered the essentials. In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually.
Next month, Google will begin rolling out the page experience ranking update (sometimes referred to as “Core Web Vitals”) to desktop search results. Here’s what you need to know about this update and how it will affect your law firm’s website.