LawLytics Blog
A Crash Course in Keywords for Attorneys
Proper use of keywords can help your law firm website appear on search engine results pages (SERPs) for relevant searches, but misusing keywords could have a disastrous effect on your site’s SEO.
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Can Google Find Your Law Firm Website?
Without an understanding of how search engines find and index pages on the web, it will be difficult to optimize your website’s content to be returned on SERPs for relevant searches.
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Common Law Firm Content Marketing Stumbling Blocks: Podcast Episode 34
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing.
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Attorneys, Are You Blogging Against Your Best Interests?
Here are some of the reasons why marketing directors, social media managers and/or SEO providers tend to focus on blog posts over practice area pages, and why that’s a problem for attorneys.
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Factors That Affect Law Firm Content Marketing Success: Podcast Episode 33
In this podcast episode, we take an in-depth look at many factors that can affect how quickly — and to what extent — content marketing will work for your law firm.
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Creating Compelling Content For Your Estate Planning Law Firm Website: Webinar Now Available On Demand
This presentation will show you how to create a large volume of quality website content over time that addresses the needs of potential estate planning clients and inspires them to reach out to you.
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Speaking Your Potential Clients’ Language For Better Online Law Firm Marketing: Podcast Episode 32
The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney. In this episode, we discuss how to choose the right language to reach your law firm’s intended audience.
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Alt Tags: Make Your Site More Accessible and Boost Your Law Firm Website’s SEO
This post is the first of several about supplementing multimedia content on your law firm website for the sake of both accessibility and SEO.
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Creating Compelling Content For Your Employment Law Firm Website: Webinar Now Available On Demand
Content marketing improves the law firm visibility and helps potential clients connect with employment attorneys. In this webinar, we show employment attorneys how they can easily create compelling website content that builds a relationship of trust with both search engines and potential clients.
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When To Write Evergreen Pages & Blog Posts For Your Law Firm’s Website
In this blog post, we’ll discuss the purpose of blog posts and evergreen pages and when it makes sense to focus on building one or the other.
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Creating Compelling Content For Your Family Law Firm Website: Webinar Now Available On Demand
In this webinar, we discuss how family law attorneys can build their business by providing valuable, useful, and relevant online material to their potential clients.
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Thinking Locally, Not Legally: How Potential Clients Find Law Firm Websites
There are several elements that make for good local pages. One thing to consider is that potential clients tend to “think locally, not legally,” when they conduct searches related to their case or problem.
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March 2018 Google Update: What It Means
Last week we noticed increased search based activity across the LawLytics network sites that we track as bellwethers.
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Creating Compelling Content For Your Criminal Defense Law Firm Website: Webinar Now Available On Demand
In this on-demand webinar, we break down how to create authentic, authoritative content that will improve your law firm’s online visibility and encourage potential criminal defense clients to like, trust, and ultimately hire you.
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How To Take Attorney Photos For Your Website That Resonate With Potential Clients
Attorneys have to wrestle with conflicting motivations when looking to attract new clients to their law firms. Not only must they demonstrate competence, but attorneys should also convey that they are approachable and trustworthy to potential clients. Many attorneys...
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Creating Compelling Content For Your Personal Injury Law Firm Website: Webinar Now Available On Demand
In this webinar, we take an in-depth look at what goes into high-quality website content for personal injury firms and discuss why content marketing is the most effective way for personal injury attorneys to reach potential clients.
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Longtail Keywords & Your Law Firm’s Website
Your potential clients often find attorneys through what are called “longtail” searches — the highly specific searches that are related to their case or problem. When attorneys stop focusing on basic keyword searches and instead focus on creating content around longtail searches, they’re much more likely to engage with more (and better quality) potential clients.
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2018 “Google Crackdown” – Should Attorneys Worry?
If you received an email about a “Google Crackdown” expected in the coming months, this article will explain what it is and what you need to do. The TLDR; version is that the “crackdown” is a fiction fabricated by ethically challenged spammers, and you need not do anything because there is nothing to it.
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Creating Compelling Content For Your DUI Law Firm Website: Webinar Now Available On Demand
In this webinar, we dive deep into the specifics of high-quality content for DUI law firm websites and explain why content marketing is a highly effective and cost-efficient form of online marketing for DUI attorneys.
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New Ebook: SEO Basics For Lawyers
Many SEO providers and marketing companies profit from keeping attorneys in the dark. They claim that SEO is too complex for attorneys to do it successfully, or that it requires too much effort for attorneys to do it on their own. If you believe these things are true, this ebook is for you.
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Are You Getting Law Firm Reviews & Recommendations The Safe Way?
On Wednesday, SearchEngineLand reported a story about a law firm that had most of its Google reviews removed after it was discovered that the firm was “incentivizing people to review the business with contests and giveaways.”
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How Will Attorneys Be Affected By Google Chrome’s Ad-Blocker?
Beginning February 15, 2018, the Google Chrome browser will begin removing ads from sites that don’t follow the Better Ads Standards, a list of requirements outlined by the Coalition for Better Ads. What could this mean for your online law firm marketing?
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Examples Of How The LawLytics Content Team Helped Law Firms Over The Past Year
Over the course of 2017, the LawLytics Content Department collaborated with firms specializing in a variety of practice areas across the United States and Canada. These firms achieved substantial success by capitalizing upon trending topics and working with our team to create compelling, informative content.
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Registration Now Open For 2018 Practice Area-Specific Law Firm Content Marketing Webinars
Join us to discover how easy it is to create compelling content that drives business to your law firm, regardless of your location, budget, or level of experience.
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Understanding Online Law Firm Marketing Motivations: Podcast Episode 31
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.
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