One of the best ways to take any topic and make it yours is to make the topic local and take an angle on it. Here’s what you need to know about developing a framework for local marketing on your law firm’s website.
There is generally an order of operations to creating the law firm website content that will help you get the best return on your investment. In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.
One of the best things you can do aside from developing rich substantive and local content is to have a blog that you tend to on a regular basis. Here’s what you need to know about how to make blogging a successful part of your law firm’s online marketing strategy.
There’s a cost-efficient way to start a new law firm website that will set you up for success, whatever your short-term and long-term marketing goals are. Here are the essential things to understand about starting a new law firm website without breaking the bank or painting yourself into a corner.
When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you’re going to use pay-per-click ads, how to get the most out of your landing pages.
By taking the right approach with your law firm’s website, you can develop it into an appreciating asset for your law firm. Here are three important elements of law firm websites that attorneys tend to overlook.
Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic area(s), and how your potential clients think.
In our last blog post, we discussed how to create a content plan that realistically accounts for the needs of your potential clients and how they use the internet to research their case or matter — and how they find attorneys online. In this post, we’ll show you how to execute your content plan.
Having a strategic plan in place for your online marketing is important. Here are several points to consider as you begin planning your law firm’s website content.
If you’re focused on creating high-quality content for your law firm’s website, you’re on the right track. In a blog post from August 1, Google Search Liaison Danny Sullivan writes that webmasters should focus on providing the best content they can. Learn more about what Sullivan suggests in this blog post.
There are both good reasons and bad reasons to have more than one law firm website, and the answer as to whether it makes sense for your firm depends on a number of factors. In this blog post, we cover several of the things that it can depend on.
In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther and discusses its benefits.
Getting more business online means understanding how your potential clients are thinking about their legal problem and how they’re using the internet to understand more about it. Here are three questions to ask yourself to help you understand the factors that can influence a potential client’s ability to find you and reach out to your firm.
LawLytics is excited to announce our partnership with PracticePanther to provide our mutual customers with native integration between the two platforms to make managing their practice faster and easier.
When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you’re more likely capture their attention when you can provide detailed information that resonates with them.
Effective law firm website design is part art, part science, and crucial to making the right impression on visitors. The design elements on your law firm’s website need to have a function and a purpose that benefits your potential clients. Here are three ways to make sure that your law firm’s website is designed with your potential clients in mind.
In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.
Local pages help drive targeted, local traffic to your law firm’s website, as well as help potential clients quickly identify where your firm is located, whether you understand them and their needs, and whether you can help them solve their problem. Here’s what you need to know about getting started with local pages.
In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.
A content plan helps you discover and produce the kind of website content that is most likely to benefit your potential clients and your practice. Here’s how to create an effective content marketing plan for your law firm’s website.
In this guest blog, Law Firm Conversions™ founder Chris Mullins reveals common sales objections that attorneys face from potential clients and how to overcome them.
For as long as online law firm marketing has been around, there have been myths and misconceptions about what works for attorneys on the web. Here are three common myths about content marketing and law firm SEO that can keep attorneys from thriving online.
Accepting online payments makes life easier for everyone, but like anything else, doing it negligently or recklessly could expose your practice to unnecessary risks. In this post, learn about a potential risk for an unintended attorney-client relationship related to your payment system.
In an unusual move, Google pre-announced a broad core search algorithm update which took place on June 3. Learn more about this algorithm update in our blog post.
Content marketing is an effective and efficient way for solo practitioners and small law firms to drive new potential clients to their law practices. But for content marketing to be effective for attorneys, it has to be approached strategically. Here are three quick tips on how to make content marketing work for your law firm.
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