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Developing Local Website Content for Your Firm

Developing Local Website Content for Your Firm

Read on to learn how local content helps your firm to be successful online, steps to developing a framework for your local marketing strategy, and tips for attracting more local clients with your firm’s Google Business Profile.

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Using Google to Drive Business to Your Firm in 2023

Using Google to Drive Business to Your Firm in 2023

Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. Read on for guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics. 

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The 3 Zones for Social Media Success

The 3 Zones for Social Media Success

To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Read on for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.

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Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

Whether you desire a change in your practice similar to my client or you are influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Read on for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice. 

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Developing a Brand Personality for Your Firm

Developing a Brand Personality for Your Firm

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

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Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among one of the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into account that can help ease the transition and help build a successful practice. 

So, if you’re ready to start out on your own, read on for three things to consider before you leap. 

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Developing Content for Practice Area Pages

Developing Content for Practice Area Pages

In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

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Feature Announcement: LawLytics Content Generator

Feature Announcement: LawLytics Content Generator

Video Transcript: Hey there, Dan Jaffe, CEO, and founder of LawLytics. And I've got some exciting news to share with you. If you logged in today to your LawLytics account, and you notice something new, it's been a long time coming. You're going to see the content...

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