In our recent series about beginning content creation tips for lawyers, we’ve covered how potential clients find attorneys online and the key elements of law firm website content that performs well. In this blog post, we’ll discuss how to develop a compelling attorney bio that engages potential clients and sets a foundation for driving more and better potential clients to your law firm.
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
In this post I’m going to talk about how I survived in the early months before I had a client base of my own, as well as cover some early legal marketing experiments.
Just because they need you, or soon will, does not mean that they will engage you on your terms. Your potential clients’ buying habits are different now. And, when you understand and respect them, they actually make marketing, intake and client expectation management much easier.
To create successful local pages means understanding what makes a good local page but also what you should avoid. In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.
Beginning Content Creation Tips for Law Firms: The Key Elements of High-Quality Law Firm Website Content
In the last post of our content creation tips series, we discussed how high-quality content drives visibility in search results, brings potential clients to your law firm’s website, and encourages them to contact your firm. In this post, we discuss the elements of high-quality content on law firm websites.
This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...
This post provides a foundation for understanding the importance of content creation on law firm websites. We’ll explore how potential clients find attorneys online, and explain the surprisingly simple connections between their actions, your law firm’s website, and the search engines (specifically, Google).
This blog post introduces a new multi-part series that will cover beginning content creation tips for law firm websites. Whether you’ve never written content for your law firm’s website before or need a refresher on best practices for high-quality content creation — this series is for you, the attorney.
What Every Lawyer Should Know About Legal Marketing During COVID-19 and Beyond – Part III – Social Media
This is the third in a three-part series where I’m sharing my views as a lawyer and as the CEO of a legal marketing technology company about the present reality and future prospects of small law firm owners and solos when it comes to online marketing. In this first...
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool. There are several easy ways to integrate local marketing into your law firm’s content plan. In this blog post, we’ll show you some easy local wins for your law firm’s online marketing.
How to Use Google’s Search Quality Ratings Guidelines to Build a Better Law Firm Website: Podcast Episode 84
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.
On Monday, Google announced a new core update — the second of 2020 — called the “May 2020 core update.” In this post, we’ll tell you what you need to know about this update and what it means for your law firm’s website.
What Every Lawyer Should Know About Legal Marketing During COVID-19 and Beyond – Part II – Legal Directories
This is the second in a three-part blog series where I share my views about the present reality and future prospects of small law firm owners and solos when it comes to online legal marketing during and after the COVID-19 crisis. In the previous post, I covered legal...
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
What Every Lawyer Should Know About Legal Marketing During COVID-19 and Beyond – Part I – Legal Marketing Agencies
The COVID-19 crisis is accelerating the evolution of the legal marketing industry. For the past decade, online legal marketing has moved slowly from a passive expense to an activity that successful attorneys regularly participate in. The combination of physical...
Since its inception, Google has been trying to provide the best web content to its users. These days, Google is also fighting misleading information on the web. In this post, we’ll discuss how Google is fighting disinformation as well as what it means for your law firm’s web presence.
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this blog post, we’ll tell you what you need to know about SEO for your law firm and why effective, sustainable SEO is a byproduct of creating high-quality content on your website.
This is week five of the blog series containing a set of weekly action items. For those who have been following along, I’m going to spare the introduction, which you can find repeated by reviewing past posts (see Week 1, Week 2, Week 3 and Week 4). Once again this...
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you what you need to know about getting a law firm website that drives more business to your firm.
It’s no secret that law firms are regularly bombarded by cold callers and others claiming to have the “magic bullet” that will crack the code when it comes to marketing a legal practice. It’s understandable that many attorneys aren’t sure of who to listen to and...
Stuck at home during COVID-19? Here’s how to write law firm website content that resonates with potential clients.
If you’re an attorney with downtime during the COVID-19 crisis, there’s no better time to learn the right way to drive more business to your law firm through your website and start executing a content-based plan that will benefit you now and in the future. In this blog post, we’ll discuss how to write law firm website content that brings more visitors to your website and inspires potential clients to contact you.
Three weeks ago, I introduced a new blog series containing a set of weekly action items. The aim is to inspire attorneys who are stuck at home to use their downtime wisely and productively to position their firms for success when life and business get back to normal...
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