I’m here to tell you that I have never once seen attorneys (who follow Google Webmaster Guidelines and that have the proper infrastructure to their site) suffer from a Google algorithm update. It just doesn’t happen if you’re doing the fundamentals.
Yesterday, I sat down with Attorney Dan Lear of Gravity Legal, a payment solutions provider for law firms. Our conversation mostly focused on legal payments and legal tech — past, present, and future. I really enjoyed this conversation with Dan, and I hope that you will, too.
It’s that time again where Google is rolling out updates. For LawLytics members this is a good thing, as I explain in the video.
In this video blog post, I talk about how LawLytics members used the platform to pivot quickly during COVID, and how technology that empowers small firms and solos to pivot on a dime will be even more important in the tech-accelerated, post-COVID world.
In this video blog post I share a quick and easy way that attorneys can use video, talk about what they already know and talk with clients about regularly, and create content that is more effective than any content that a marketing agency could create for them in short order.
5.24.2021 – I recorded this short video blog post about using your law firm’s website to help you deliver and enforce expectation management at scale. It’s something that will make your life as a solo practitioner or small law firm owner easier — and your clients will appreciate it, too.
I sat down for a conversation with Larry Bodine, who recently retired after a career that started in print journalism in the 1970s and wove its way through law practice, and legal journalism, including stints where he served as Editor at the ABA Journal and of Lawyers.com when it was owned by LexisNexis.
On May 21, 2021 I sat down for a conversation with Attorney Dan Johnson, Co-Founder of Jurorsearch, which is a legal technology startup taking on the massive problem of jury trials. Specifically, they are working on software that makes voir dire easier and more effective for trial lawyers, jury consultants, judges and jurors.
If you’re an attorney looking to build value that you can harvest, and assets that another attorney will be grateful to own, when it’s time to retire or otherwise move on from the daily practice of law, I hope that this video blog post helps spark ideas about how you can use your firm’s website to simultaneously create revenue for your practice today, and build transferrable equity to you or your family can harvest down the road.
Yesterday afternoon I sat down for a conversation with Emily LaRusch, CEO of Back Office Betties. Our conversation ranges from Emily’s origin story, where she tried to help her brother secure a divorce attorney and experienced the wrong (and unfortunately all-too-common) way that some small law firms answer their phones and treat potential clients. We talk about her unique branding, remote culture (which she was doing well before Covid), leadership styles, and even delve into The Secret, Think And Grow Rich, and meditation. We also talk about intake technologies including Clio Grow and Acuity.
Why do some law firms have or need multiple websites instead of just one. In this video blog post, I answer that question. For most small firms, a single website is all they will will ever need.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to integrate local marketing into your law firm’s content plan and some easy “local” wins for your law firm’s online marketing.
In this video blog post I talk about the conversations that I have frequently had with lawyers who are thinking about starting their own law firms. These conversations happen with lawyers with a wide range of experience, from just out of law school, to leaving medium to large firms, or government employment one, two or even three decades into their legal careers.
Today I’m concluding my story about hiring my first law firm employees with the final part of this chapter… hiring my fiancée. Before I talk about why having my fiancée work for me didn’t work out, here’s how I skillfully deployed impulsive thinking disguised as genius to justify the hire.
Today I got a $16 dollar haircut. It was a big event as its the first time I wouldn’t end up with a self-inflicted shaved head since the start of Covid. The conversation I had with the barber, and how I found the barber and booked my appointment, and what it means for small law firms and solo practitioners is the subject of this video blog post.
A Conversation With Kathryn Burmeister, Attorney and Author of “Overcoming Addiction to the Status Quo”
Today I sat down for a conversation with Attorney Kathryn Burmeister, author of “Overcoming Addiction to the Status Quo” which I believe should be on the reading list of every lawyer and law student.
Today I’m going to pause my story about hiring my first law firm employees to address something unexpected.
On Wednesday, I wrote something that turned out to touch more of a nerve (and was more controversial) than I had imagined or intended. In a blog post about my early experiences hiring law firm employees,
Today we’ll talk about my next hire, my first true experienced law legal assistant, and how that made my life and my practice so much more scalable, but also, as a solo practitioner made me vulnerable.
As a frazzled attorney with the burden of seemingly more weighty things (my next trial, keeping my clients out of jail, and saving their families and careers) it was easy to engage in magical but flawed thinking. I believed saying “You’re hired” would solve my problems and wouldn’t create new ones.
I had clients and revenue. My practice was growing rapidly. I had a real office (not a starter office closet) and a building with parking occupied by lawyers. The building provided a shared receptionist. She answered my phones, which were routed through a rats nest of analogue wires that somehow connected the right lines to the right rooms.