In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of digital marketing for attorneys: what works, what doesn’t, and how to predictably engage web visitors to turn them into leads for your law firm.
As Google understands more about user search behavior, it improves and innovates its systems. In this new blog post, we’ll explain how these changes could affect your law firm’s visibility in Google search.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll explain what you need to know about the benefits of adding new website content and how LawLytics helps attorneys become more visible in search.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm’s homepage needs to do to attract more attention and turn web visitors into leads.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to choose topics that attract local potential clients and inspire them to reach out to your law firm.
It’s not about the logo, or the website layout, or the colors, or the images. Sure, those things are necessary, and there’s a best way to do them on a law firm website. But doing those things the right way is table stakes (and baked into LawLytics so you don’t have to spend energy thinking about them). The rubber meets the road in how you talk with your potential clients about your firm. It’s your voice they want to hear (or read), and no tattoo artist can do it better than you.
Telling O’Connor’s story in the context of the year she was appointed, and the era in which she was nominated and served, can add some important context to the current coverage of Barrett’s looming confirmation process.
No matter what types of law you practice, and no matter where you’re located geographically, if you’re an attorney in the United States, you have a golden opportunity to blog about RBG, and the history and future of SCOTUS. Here are just some of the topics that potential clients, clients, other lawyers and the media are using Google to search for, and that you can write about.
There is a huge legal marketing opportunity for attorneys who are willing to take the time to write about how the law applies to potential clients. In my own practice, I found that doing this was a significant advantage, and was relatively easy to do once I got started. You can easily do it by drawing on your own experience.
Remember, people hire people (not law firms) when they need to hire an attorney. So the more context that you can give to your prospective clients about you that makes them like you, trust you and understand that you’re an expert in helping people with their exact problem, the better. And no lever is more powerful than a strong stance on a debatable topic when that stance aligns with your prospects world view.
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
In this episode of the Law Firm Marketing Decoded Podcast, we discuss several ways to create the best user experience on your law firm’s website for maximum conversion potential.
In this episode of the Law Firm Marketing Decoded Podcast, we explain what you need to know about creating blog posts that rank well with Google and drive more business to your law firm.
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...
In our latest podcast, we discuss the benefits of setting goals for your law firm’s website, and how to create achievable, timely, and specific goals for your firm’s web marketing.
Google wants website owners to make web pages for users, not for search engines. The search engine giant has repeatedly stated that creating high-quality content for its users is among the most crucial ranking factors it considers when returning search results for a...
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market.
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
This blog post, which is my first on Covid-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how the solo practitioners and small firm owners are thinking about their online marketing.