Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website.
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones.
Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.
Your page titles need to be compelling enough to drive traffic to your site, and your page’s headers need to be compelling enough to keep a reader interested. There are some common mistakes that can make otherwise compelling content less appealing to a web visitor. Here are the three most common mistakes related to titles and headers on law firm websites.
This episode of the Law Firm Marketing Decoded Podcast focuses on why it’s crucial that law firm SEO providers follow Google’s Guidelines — and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.
Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. The best way to develop your law firm website’s navigation is to start with a few pages and leave room for growth and development. Here’s how to create a navigation that is easy for your potential clients to use and keeps your content neatly organized.
The Danger of Hiring a Law Firm SEO Provider That Doesn’t Understand Legal Ethics: Podcast Episode 62
Attorneys sometimes decide that their law firm’s SEO is better left to an “expert.” Unfortunately, when attorneys hire a SEO provider that doesn’t understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm’s online visibility.
When you hire a ghostwriter, staying in control comes down to three key concepts: delegating wisely, empowering someone who abides by the necessary rules, and maintaining editorial control so that you have final say over what appears on your website. If you plan to hire a ghostwriter, here’s what you’ll want to know about staying in control of your law firm’s website.
In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. In this blog post, we’ll show you strategies for handling a fake online review about your law firm.
Google’s latest search development is called BERT, and it’s making new improvements to how search understands queries. “[It’s] the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,” says Google’s Vice President of Search, Pandu Nayak. Here’s what you need to know about BERT and how this search improvement is likely to affect your law firm’s website.
Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is by writing holiday-related blog posts. Here are some potential ideas for a number of practice areas.
For many attorneys, one of the worst feelings in the world is seeing a bad review, whether it’s that first bad review, or the third or tenth. It can make you feel as though you immediately want to defend yourself. Frequently, negative reviews for attorneys don’t tell the whole story, they’re unjustified, or in some cases, they can even be fake reviews. Here’s what you need to know about how to handle a bad review for your law firm.
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this post, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
When someone finds your content valuable, they will likely want to share it with others. One way others on the web may share your content is in the form of a backlink. Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. Here’s what you need to know about backlinks and how they can benefit your law firm.
Your law firm’s online marketing should put you in the driver’s seat, keep you from wasting time and money, and give you access to the right data to make informed decisions about your law firm’s online marketing. In this episode, we discuss three ways to put yourself in control of your law firm’s marketing and your law firm’s future.
Do you want your law firm’s website to perform better? In this post, we’ll show you the framework for identifying and removing the roadblocks to your website’s success. We’ll discuss the essential things to consider and understand about a website that isn’t producing the results that you want.
Many times, we see law firm case results that state the result without providing valuable, additional context. That additional information brings the case result to life and helps potential clients understand what went into that victory, verdict amount, or not guilty verdict. Here’s what you need to know about writing case results that inspire your potential clients to contact your law firm.
For small firms and solo practitioners, a law firm website is more important than ever before. In this episode, we discuss why it’s time for attorneys to rethink the role of their law firm’s website.
Law firm blogging is easier to do when you understand what makes a good blog post, where blog posts fit into the bigger picture of your online marketing, and when it makes sense to blog. In this post, we’ll show you how to start blogging on your law firm’s website.
One of the best ways to understand your ideal potential client is to create a client persona. In this blog post, we’ll discuss the basic elements of a client persona and when it makes sense to have more than one.
In this episode, we’ll discuss the key features of a winning law firm website. We’ll discuss the role of design, content, CTAs, forms, and more. Tune in to learn about the art and science of a law firm website that engages potential clients and that puts you ahead of the competition.
2020 is just around the corner, and if your law firm’s website didn’t produce the business that you wanted in 2019, it’s not too late to start thinking about how to revamp your approach. Here are three things to do to prepare for the new year.
Law firm blogging is a popular topic: It can help you develop your reputation as a thought leader, capitalize on the discussion surrounding current events, and drive more traffic to your law firm’s website. However, blogs generally only work well if you take a strategic approach with them. Learn about three common mistakes in this blog post.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers to get you noticed in search engine results and guide your potential clients to the information that they need about their problem.
Google has once again killed the SEO salesperson's trick du jour. For roughly the past two years, some SEO companies have added reviews markup to their clients' websites in order to cause Google to display stars next to the websites' results in the search engine...
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