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LawLytics Blog

How to Get Natural Backlinks to Your Law Firm’s Website

How to Get Natural Backlinks to Your Law Firm’s Website

Backlinks from reputable sites that point to your website can improve your law firm’s visibility, but only if you naturally earn the backlink. In this blog post, we’ll explain what backlinks are, the difference between natural and unnatural backlinks, and how to get more natural backlinks that point to your law firm’s website. 

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3 Things Every Attorney Should Know About SEO

3 Things Every Attorney Should Know About SEO

To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post, we explain the three most important things any attorney should know about search engine optimization.

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How to Improve Your Law Firm’s Online Visibility With Longtail Keywords

How to Improve Your Law Firm’s Online Visibility With Longtail Keywords

Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.

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How to Organize Your Law Firm’s Website to Capture More Business

How to Organize Your Law Firm’s Website to Capture More Business

High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important, too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to build a solid foundation for your content and then build on it in an orderly way that gives your potential clients the information they need and helps you keep your site structure organized. 

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Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website

Beginning Content Creation Tips for Law Firms: How to Collect and Publish Positive Recommendations from Happy Clients on Your Law Firm’s Website

When potential clients are trying to determine if you’re the right attorney for their needs, they’ll want to see how you’ve helped others in the past. Reviews and recommendations from happy former clients can serve as essential points of social proof that a potential client needs to decide to contact your law firm. Your reputation is a valuable asset. Here’s how to get the most out of recommendations and positive reviews on your law firm’s website.

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Beginning Content Creation Tips for Law Firms: How to Attract New Business Using Titles and Headers on Your Website

Beginning Content Creation Tips for Law Firms: How to Attract New Business Using Titles and Headers on Your Website

The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.

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Beginning Content Creation Tips for Law Firms: How Long Should My Law Firm Website’s Pages & Posts Be?

Beginning Content Creation Tips for Law Firms: How Long Should My Law Firm Website’s Pages & Posts Be?

High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.

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The 5 Elements of a Successful Law Firm Website

The 5 Elements of a Successful Law Firm Website

In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.

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How to Make Law Firm SEO Easy

How to Make Law Firm SEO Easy

The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website.

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Beginning Content Creation Tips for Law Firms: Creating a Compelling Attorney Bio

Beginning Content Creation Tips for Law Firms: Creating a Compelling Attorney Bio

In our recent series about beginning content creation tips for lawyers, we’ve covered how potential clients find attorneys online and the key elements of law firm website content that performs well. In this blog post, we’ll discuss how to develop a compelling attorney bio that engages potential clients and sets a foundation for driving more and better potential clients to your law firm.

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My Story – Starting My First Law Firm

My Story – Starting My First Law Firm

This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...

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