Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Here are three ways that your website can benefit your firm aside from marketing your services.
By taking a simple, strategic approach to your law firm’s marketing, you can develop a marketing plan that supports your firm’s vision when things are going well, and continues to support you during the lean times. Here are three things to think about to help you quickly and easily develop a successful marketing strategy for your law practice.
Virtual law firms are becoming more common, accelerated by the COVID-19 pandemic and the need to work remotely. Taking your law firm remote can give your firm a number of advantages when you’re using the right technology. Here are three tech essentials for becoming a virtual law firm in 2022.
Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm. In this blog post, we discuss how to get a handle on your firm’s current online reputation and how to build it moving forward.
December 29, 2021 To solo or not to solo? That is the question weighing on the minds and hearts of tens of thousands of attorneys. This existential question gets amplified around the new year. And, as we begin 2022, in the midst of a seemingly interminable pandemic...
By understanding your potential clients and their behavior, you can focus your marketing efforts on the most important parts of your web presence to get in front of leads where they’re most likely to see you. In this blog post, we explore potential client behavior and how to meet these potential clients where they’re at.
In 2022, your firm’s website will be more important than ever. More potential clients are finding their attorney online, which means it’s crucial for attorneys to invest in the right elements of their online presence. Here’s what the best law firm websites will have in common in the new year and beyond.
Google’s continued commitment to high-quality results (and high-quality website experiences) should help attorneys understand what Google wants from law firm websites and prepare you for what your website needs to do to succeed online at the end of 2021 and beyond.
Jazz walked away from his big firm job where he was the Director of Diversity and Inclusion, and also gave up a law school professorship for the uncertainty of founding a legal tech startup along with two friends. The idea for Turnsignl came out of their desire to help solve the problem of racial targeting, police abuse and violence in law enforcement traffic stops. They soon discovered that there is a much broader application of their technology, which puts a live lawyer in the passenger seat during traffic stops.
In this episode of the Law Firm Marketing Decoded podcast, we explain two new algorithm updates for November 2021 and how to succeed with Google regardless of the next update the search engine makes.
The Smokeball-LEAP-InfoTrack Group, the global leader in legal practice management and legal search technology, announced today that it has acquired LawLytics, a leading provider of easy-to-use website management software for small law firms and solo practitioners.
Google has rolled out an update to its search ranking algorithm designed to target spam in search results. The “November 2021 spam update” marks the fourth spam-related update that Google made this year. Learn more in this blog post.
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. In this podcast episode, we explain how to market your practice effectively even when your plate is full.
In this episode of the Law Firm Marketing Decoded Podcast, we explain Google’s latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time.
A study by Northwestern University suggests that having at least five good reviews can increase conversions by up to 270 percent. But what makes a good review? In this post, we’ll discuss the specific elements of a review that are likely to influence a potential...
One of the most common complaints we hear from attorneys before switching to LawLytics is in regard to their leads. Many don’t feel that they are getting enough leads. But almost as many have issues with the quality of the leads that they do receive. The quality of...
In this episode of the Law Firm Marketing Decoded Podcast, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites and discuss how to set your homepage, attorney bio(s), and “About the Firm” page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.
A few days ago, I was talking to a LawLytics member about their practice. “I’ve never been busier than I am right now,” they said. “And so are all the other attorneys I know. The backlog from COVID has affected all of us. I feel like I can’t breathe, let alone think...
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).
I got an interesting question from a small law firm owner the other day. “How often should we update our website’s styling?” he asked. Before signing up for LawLytics, he hadn’t changed the look of his website for several years. By the time he decided to make a change...