LawLytics Blog

Law firm blogging is a popular topic in the legal marketing community. Whether you’re just starting to blog or frustrated by a lack of progress, this blog post will give you key tips for writing blog posts that attract and engage potential clients.

Focusing on the most sought-after keywords is usually an inefficient strategy for attorneys who want to attract new business to their law firm’s website. When attorneys change their focus to creating content around longtail searches, they can drive new business to their firms with much less effort. In this blog post, we’ll discuss the benefits of focusing on “longtail” searches.

The titles and headers that you create on your law firm website pages are among the first impressions that a potential client may have of your firm. When they’re created with potential clients in mind, good titles and headers can help you attract more business to your law firm’s website. Here’s what you need to know about creating titles and headers that get the attention of potential clients.

High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this blog post, we explain how page length plays into your law firm’s online visibility and how to know when a page or post should be long or short.

In this blog post, we’ll discuss how to connect your content effectively — and keep your potential clients engaged with you — through the use of internal links on your law firm’s website.

Since its inception, Google has been focused on providing the best information to its users when they conduct queries. That includes people who are looking for legal information on the web. In this post, we’ll explain how Google is fighting spam in Google Search and what that means for your law firm’s website.

In this blog post, we’ll discuss how to create practice area pages that serve as the foundation for your law firm’s website and encourage potential clients to decide to contact your law firm.

In the last post of our content creation tips series, we discussed how high-quality content drives visibility in search results, brings potential clients to your law firm’s website, and encourages them to contact your firm. In this post, we discuss the elements of high-quality content on law firm websites.

This post provides a foundation for understanding the importance of content creation on law firm websites. We’ll explore how potential clients find attorneys online, and explain the surprisingly simple connections between their actions, your law firm’s website, and the search engines (specifically, Google). 

This blog post introduces a new multi-part series that will cover beginning content creation tips for law firm websites. Whether you’ve never written content for your law firm’s website before or need a refresher on best practices for high-quality content creation — this series is for you, the attorney.