LawLytics Blog
Want to Win at the Game of SEO? Bet on Your Law Firm Website with High-Quality Content
Having a website for your law firm is like holding a winning hand at a poker table before a round of betting. But failing to publish quality content on that site is essentially failing to bet on that hand. Learn more about making smart SEO decisions in this blog post.
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How To Format Your Law Firm Website Content: Podcast Episode 42
In this episode, we discuss how to properly format the content on your law firm’s website to help you improve your online visibility and improve engagement with your readers.
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What Attorneys Can Do About Scary Emails and Cold Calls From So-Called Law Firm SEO “Experts”
Anyone who owns and operates a law firm website can expect to receive a scary-sounding solicitation at some point. But calls and emails like these are often spam messages, and they should be treated with the same respect as the pennysaver publications that come to your mailbox each week before finding their way directly to the nearest recycle bin. Learn more in this blog post.
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Why Law Firm SEO is a Game Attorneys Can Win: Podcast Episode 41
Search engine optimization is a game. And it’s one that you, as an attorney, can win. It’s a game of probability and odds, learning how to stack those odds in your favor, and minimizing uncertainty. Tune into this episode to learn how to play the game of SEO the right way.
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Making Smart Bets on SEO for Your Law Firm’s Website
Much of the information you might find about search engine optimization (SEO) online can sound intimidating. However, law firm SEO is a game of probability. And when you learn the truth about how search engines work and discover the ways in which it is possible to stack the odds in your favor, SEO is also a game that you can win.
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Is the User Experience of Your Law Firm Website Affecting Your SEO?
There are a number of reasons why a user might “pogo-stick” from your law firm’s webpage after landing on it. This post identifies several reasons why a web user might quickly return to a SERP after visiting your law firm’s website.
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Choosing a Non-Traditional Law Firm Name: Podcast Episode 40
In this episode, we briefly discuss considerations to make if you’re thinking about choosing a law firm name that’s a little off the beaten path.
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Series Introduction: Online Law Firm Marketing Sleight of Hand
This is the first post in a series about online law firm marketing “sleight of hand.” Posts in the series will focus on common methods that marketing companies and SEO providers use to keep attorneys in the dark about how to successfully market their firms on the web or that keep attorneys dependent upon certain legal marketing services.
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“Set It and Forget It” Marketing for Your Law Firm? Here’s Why You Should Forget It.
“Set It and Forget It” sounds great, in theory. In this blog post, we break down some of the reasons why “Set It and Forget It” should simply be removed from your marketing lexicon.
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Law Firm SEO: How to Stack the Odds in Your Favor
This post is dedicated to outlining how attorneys can approach search engine optimization (SEO) for their websites and maximize their odds of online success, leaving as little to chance as possible.
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Four Tips for Naming Your Law Firm: Podcast Episode 39
How do you choose a name for your law firm that’s memorable, long-lasting, and able to grow with your firm over time? Tune into this episode to discover four tips that will help you choose a law firm name that works.
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The Truth About Page Load Speed on Your Law Firm’s Website
Page load speed refers to how fast a page loads once it is requested in a browser. While, from the user’s perspective, most of the perceived page load time is dependent on the speed and quality of their internet connection, there are speed elements that can be influenced by the design and presentation of your law firm’s website.
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Should Attorneys Always Write Their Own Law Firm Website Content?
When it comes to content marketing for law firms, there are those who believe that if an attorney uses a ghostwriter for the creation of their law firm website content, it’s unethical. In this blog post, we’ll discuss several arguments against ghostwriting and why they don’t hold up, and show you how to delegate content creation the right way.
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What Attorneys with the Best Performing Law Firm Websites “Get” About Website Design: Podcast Episode 38
Some attorneys really “get” what makes a law firm website design work. But what those attorneys understand isn’t a secret. In this episode, we discuss five things that attorneys with the best performing law firm websites understand about web design, and how you can easily implement them to improve your online marketing.
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Will Hiring a SEO “Expert” Make Your Law Firm’s Online Marketing Efforts More Effective?
It may be tempting to outsource your law firm’s online marketing efforts to a third-party provider or SEO “expert.” Though outsourcing your law firm’s online marketing can in some cases prove beneficial, hiring an “expert” or law firm marketing company is by no means a guarantee of success. Here’s why.
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Playing the SEO Game to Win. Book One, “Develop a Winning Strategy,” Out Today.
SEO is a winnable game, and the attorneys who tend to “win” are the ones who stack the odds in their favor. Our new series of eBooks is all about learning to play the SEO game, and making sure that the odds are leveraged to your advantage.
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5 Mistakes Attorneys Make with Law Firm SEO: Podcast Episode 37
In this episode, we discuss five common SEO mistakes that attorneys make, as well as how attorneys can avoid these five problems.
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Do Attorneys Need to Be Tech Savvy to Enjoy SEO Success?
Even if you’re not comfortable with coding, you can still engage in SEO best practices for your site. In fact, most SEO techniques, including the most effective ones, can be achieved with little-to-no technical expertise at all.
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Having More Content & Pages on Your Law Firm Website Doesn’t Always Mean Better Organic Search Rankings
Simply having more pages on your law firm’s website alone is unlikely to improve your law firm’s visibility in search engine results pages. However, having more pages that contain a high-volume of quality content can translate to better outcomes for your content marketing strategy.
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Introducing the LawLytics “Summer of SEO” Content Series
If you’re experiencing a dip in the number of leads coming in during the summer months — or if you anticipate such a lull coming your way in the near future — summer is a great time to start thinking about your law firm’s marketing strategy.
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Registration for the Clio & LawLytics Integration Webinar Now Open
Join us and our native integration partner, Clio, on June 14 at 10 AM PDT to learn about how LawLytics and Clio work together to help you seamlessly market and manage your practice.
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Attorneys: More Law Firm Website Traffic Isn’t Always Better
There are a number of reasons why a spike in traffic to your law firm website may not translate directly to a spike in business for your law firm. This post is dedicated to outlining some of those reasons.
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Understanding Online Law Firm Marketing Assets & Expenses: Podcast Episode 36
In this podcast episode, we discuss online law firm marketing assets and expenses — and how you can tell one from the other.
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Series Introduction: Logical Fallacies in Online Law Firm Marketing
This is the first post in a series about logical fallacies in online law firm marketing. Successive posts in the series will focus on specific, common misunderstandings within the topic of law firm SEO and online marketing. You can return to this post to find links to new entries in the series as they are published.
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The 5 Steps to Successful Digital Knowledge Management for Your Law Firm
Here are five steps you can take to get a handle on your law firm’s DKM efforts before the challenge of doing so becomes too big to handle on your own.
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