Developing a Brand Personality for Your Firm
In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm
There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among one of the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into account that can help ease the transition and help build a successful practice.
So, if you’re ready to start out on your own, read on for three things to consider before you leap.
Developing Content for Practice Area Pages
In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.
Feature Announcement: LawLytics Content Generator
Video Transcript: Hey there, Dan Jaffe, CEO, and founder of LawLytics. And I've got some exciting news to share with you. If you logged in today to your LawLytics account, and you notice something new, it's been a long time coming. You're going to see the content...
Tips for Referral Relationship Management: 3 Touch Points
Referrals can be a good source of new business – and they can come from a variety of sources. Here are several touch points to think about as you develop a referral system with attorneys in your geographic area.
How to Get Started with Google Business Profile
In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.
How to Find Your Firm’s Competitive Advantage Online
Directing your marketing efforts toward the right audience, marketing verticals, and tools can help you leverage your competitive advantage. Read on for how potential clients are finding attorneys, potential missed opportunities to leverage your competitive advantage online, and how your website helps you connect with more potential clients on the web.
3 Marketing Elements That Are Best Handled In-House
Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing isn’t always in the best interest of your firm. Read on for three instances when you should avoid hiring someone for your firm’s marketing and why some tasks are best tackled on your own.
A Conversation With Dimitri Raziev of Kolleno
In this podcast, Dimitri Raziev of Kolleno talks about the problems that lawyers face when it comes to collecting from clients and how he and his team are making a painful process easier and more lucrative.
Five Website Elements Your Clients Will Thank You For
For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.
Pros and Cons of Adding Video to Your Website
Videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.
Six Ways to Repurpose Your Written Content
What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media?
Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach a broader audience and drive traffic to your website.
Pros and Cons of Video Content on Your Website
Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. But at what point does video content begin to hurt your website’s functionality and conversion capability?
Read on for the pros and cons of using video content on your website and how to know when your website may be suffering from too much video.
The Basic Pages Every Law Firm Website Needs
If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging, informative, and actionable. Read on for tips on page organization and the top pages your website needs to be successful.
How and Why to Invest in Your Law Firm’s Website Now
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm’s website, as well as how to create a dynamic, engaging experience that works harder for your firm.
Increase Website Traffic With These Easy LinkedIn Changes
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make to your LinkedIn profile that help drive more traffic to your website.
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)
As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
Guide to Color Choice on Your Firm’s Website
Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.
Social Media Posts That Work to Drive Traffic to Your Website
Not all social media strategies work...
Your Firm’s Brand Personality and Your Website’s Design
How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.