LawLytics Blog

Guiding attorneys through the internet, technology, and beyond.

Marketing

Should Lawyers Have Multiple Law Firm Websites?

Some law firms have several websites (or even dozens of them). Is there a strategic reason for having more than one law firm website? In this post I will discuss some of the pros and…

By | Posted on August 21, 2015
Marketing

Lawyers, Pay Per Click Marketing, and Conflicts of Interest

Earlier this week I wrote about about why lawyer should avoid overly broad campaigns if they choose to do pay per click advertising. That post discussed the dangers of pay per click for lawyers, and…

By | Posted on August 20, 2015
Profession

One Lawyer’s Reflections on Google’s 11 Years as a Public Company

For lawyers, today is a day of solemn reflection. Where were you 11 years ago? I was about 4 years into my career as a practicing lawyer. I had discovered the internet as a way…

By | Posted on August 19, 2015
Marketing

5 Rules For Effective Attorney Websites

Today we’re going to talk about details. Some details are good. I love getting into the details (as anybody who has ready my piece on the commoditization of lawyers can attest). As a lawyer it…

By | Posted on August 19, 2015
Marketing

The Sunk-Cost Fallacy And The Once-Great Law Firm Website

The phone rings. It’s an attorney. She’s frustrated. She explains to me that her firm has invested a lot of money in their firm’s website. Tens of thousands of dollars. “They’re lucky,” I think to myself. “I’ve seen much…

By | Posted on August 17, 2015
SEO

The 2015 Google Panda Update and Your Law Firm

The most recent Google Panda Update, which has been slowly rolling out since mid-July 2015, is reportedly the slowest update yet. According to SearchEngineLand, Google has said that it can take months to complete, and…

By | Posted on August 17, 2015
SEO

Pay Per Click For Lawyers: Avoid Overly Broad Searches

The world is flushing an estimated $6 billion plus down the drain each year in wasted ad spending online. This money is wasted on ads that never get seen, on fraudulent views, and on visits by…

By | Posted on August 17, 2015
Marketing

Should Lawyers Buy .law Domains?

In the “.law” domain extension will soon be available for purchase by attorneys. This post examines whether lawyers should consider investing in this new product. Should you buy a .law name for your law firm?…

By | Posted on August 10, 2015
Profession

Job Advice to Law Students: Write a Law Job Into Your Future

The news is full of gloom and doom for law students. Job prospects suck. Pay sucks. Student loans suck. If you listen hard enough you might even conclude that finding a decent law job out…

By | Posted on August 3, 2015
Marketing

Could Google Eat Avvo’s Lunch?

Consumers of legal services want to see online reviews of lawyers. They want help selecting a lawyer when needed. They want feedback from people who have previously used a lawyer. In short, they want what…

By | Posted on August 3, 2015
Profession

How Much Do Lawyers Make In 2015?

At LawLytics, we have customers who run small law firms and are the sole owners. These lawyers make close to, and in some cases, more than the $1.6 million that the Business Insider article attributes to America’s wealthiest law firm partners. They make this money serving clients that large law firm typically don’t compete for.

By | Posted on June 28, 2015
Technology

Slack For Lawyers: Easy Law Firm Communication

If I can inspire you to give Slack a try for your law firm, then it has served its purpose. If you come up with great ways to use it to make your attorneys, paralegals and support staff more efficient, leave a comment and let us know what you found.

By | Posted on June 19, 2015
Technology

LastPass For Lawyers: Protect Your Firm and Your Clients

Should attorneys use LastPass? We think so. You have to store your passwords somewhere, unless you have an unusually great memory. But use it wisely. It is still your responsibility to make sure that your passwords are protected, and that you’ve taken the steps that a reasonable attorney would take to ensure security.

By | Posted on June 17, 2015
Marketing

Thumbtack For Lawyers: A Cautionary Tale

Lawyers (presumably along with many pet care professionals and party clowns) have been induced by Thumbtack to add the unnatural links which presumably contributed to the manual penalty. The inducement? 10 points. What is 10 points? Well, in lawyer-speak, it’s consideration.

By | Posted on June 10, 2015
Profession

Rise Of The Machines? Will lawyers become obsolete?

According to Ray Kurzweil, director of engineering at Google, robots will reach human levels of intelligence by 2029. Since there is wide variability in intelligence in humans, it’s a matter of degree. According to Gartner,…

By | Posted on June 3, 2015

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