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LawLytics Blog

Developing Law Firm Website Content Around Longtail Keywords

Developing Law Firm Website Content Around Longtail Keywords

Longtail keywords and phrases are something that your potential clients use to find attorneys online. By focusing on these kinds of searches, you can attract more — and better — potential clients to your firm. In this blog post, we’ll talk about the longtail: what it is and why you should focus on it.

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3 Things to Do for a Better Law Firm Website in 2020

3 Things to Do for a Better Law Firm Website in 2020

If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that drives more potential clients to your law firm.

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How to Write Like Your Potential Clients Think

How to Write Like Your Potential Clients Think

One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought processes.

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What Could Google’s Neural Matching Mean for Law Firm Website Marketing?

What Could Google’s Neural Matching Mean for Law Firm Website Marketing?

Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website.

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What Does a Good Law Firm Blog Post Look Like?

What Does a Good Law Firm Blog Post Look Like?

Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones.

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How to Create a Law Firm Website Marketing Plan for 2020: Podcast Episode 64

How to Create a Law Firm Website Marketing Plan for 2020: Podcast Episode 64

Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.

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Common Title & Header Mistakes on Law Firm Websites

Common Title & Header Mistakes on Law Firm Websites

Your page titles need to be compelling enough to drive traffic to your site, and your page’s headers need to be compelling enough to keep a reader interested. There are some common mistakes that can make otherwise compelling content less appealing to a web visitor. Here are the three most common mistakes related to titles and headers on law firm websites.

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How to Develop a User-Friendly Law Firm Website Navigation Over Time

How to Develop a User-Friendly Law Firm Website Navigation Over Time

Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. The best way to develop your law firm website’s navigation is to start with a few pages and leave room for growth and development. Here’s how to create a navigation that is easy for your potential clients to use and keeps your content neatly organized.

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How to Stay in Control of Your Law Firm’s Website When You’re Using a Ghostwriter

How to Stay in Control of Your Law Firm’s Website When You’re Using a Ghostwriter

When you hire a ghostwriter, staying in control comes down to three key concepts: delegating wisely, empowering someone who abides by the necessary rules, and maintaining editorial control so that you have final say over what appears on your website. If you plan to hire a ghostwriter, here’s what you’ll want to know about staying in control of your law firm’s website.

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How to Deal With Fake Reviews About Your Law Firm

How to Deal With Fake Reviews About Your Law Firm

In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. In this blog post, we’ll show you strategies for handling a fake online review about your law firm.

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How Google’s BERT Could Affect Your Law Firm’s Website

How Google’s BERT Could Affect Your Law Firm’s Website

Google’s latest search development is called BERT, and it’s making new improvements to how search understands queries. “[It’s] the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,” says Google’s Vice President of Search, Pandu Nayak. Here’s what you need to know about BERT and how this search improvement is likely to affect your law firm’s website.

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Halloween Blog Post Ideas for Attorneys

Halloween Blog Post Ideas for Attorneys

Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is by writing holiday-related blog posts. Here are some potential ideas for a number of practice areas.

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My Law Firm Got a Bad Review Online. What Should I Do?

My Law Firm Got a Bad Review Online. What Should I Do?

For many attorneys, one of the worst feelings in the world is seeing a bad review, whether it’s that first bad review, or the third or tenth. It can make you feel as though you immediately want to defend yourself. Frequently, negative reviews for attorneys don’t tell the whole story, they’re unjustified, or in some cases, they can even be fake reviews. Here’s what you need to know about how to handle a bad review for your law firm. 

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