If you’re a lawyer or law student thinking about starting your own practice, let me first say congratulations. You are contemplating a venture that is rich with rewards and satisfaction, and that, in my opinion, can provide the best quality of practice and of life in the law. The journey to a successful solo law practice starts with a single thought, and if you’re reading these words, you’re likely well on your way.
I hope that this webinar gives you some fresh ideas and that it inspires you to take action. We’re at a defining moment in history, and, as an attorney you have an unprecedented opportunity to both be of service and to build an enduring business advantage.
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about what Google wants from law firm websites in 2020.
The more you can be a voice of clarity for your clients and potential clients during this time, the more creditability and respect you’ll earn. And the converse is also true. So put yourself in your clients’ shoes as you craft your message.
It's the last day of March 2020. Job losses are mounting. Three-million plus reported just last week. And if you’re like me, you probably suspect that reality will be much worse than the current numbers when overloaded state unemployment systems catch up to reality....
Looks like we’re all likely in this for the long-haul. Optimism about restarting the economy by Easter has given way to the reality that it will not be before May, and could be significantly longer. Schools across the nation are acknowledging that there will be no...
Both Google My Business and Yelp have made updates to their review and support policies in light of recent events surrounding the Coronavirus (COVID-19) pandemic. Read more about these updates and changes in this blog post.
I know this is a scary and frustrating time for attorneys who own solo practices and small law firms. It's easy to react impulsively to normal business down cycles. And what's happing right now with the COVID-19 pandemic is anything but normal. Knowing that many...
With the fear, uncertainty and upheaval created by the COVID-19 pandemic, many solo practitioners and small firm owners are worried about their marketing. And some are needlessly hurting because of it. My hope is that this post will give you, the solo or small firm owner, a perspective and an alternative path for your marketing that will lead to peace of mind and steadiness of business.
As I write this the curve of diagnosed COVID-19 cases in the Unites States is still rising sharply. As the nation grapples with fear and uncertainty, and in Washington DC politicians play politics, most lawyers are stuck at home. For most, business has slowed, and for...
Technology is core to keeping law offices of all sizes running. Last weekend, at the request of several of our customers, I published summaries of the technologies that we use at LawLytics that allow us to operate in the office and remotely with equal efficiency....
Everything I’m about to say assumes that your law firm is not in dire straits because your overhead is killing you while your clients are busy focusing on non-legal matters of life and death, and wrestling the fears Americans normally are not forced to confront. If your firm is in dire financial shape, what I’m about to say will only matter if you 1) survive and 2) have good marketing in place to when the storm passes and the tsunami of legal work and opportunity (that I’ll speculate about below) arrives. If you are wondering how you’re going to survive, the first thing that you need to do is get moving.
This post will outline the technology that the LawLytics team uses to effectively work (from the office and recently from home). Some of the technology may be useful to lawyers trying to adapt to the new reality of remote work in the thick of the Coronavirus pandemic.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to grow and develop your practice area pages over time to increase engagement with your website and drive more business to your law firm.
In this blog post, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.
The best time to build sustainable legal marketing, and secure a sustainable advantage, is when business is slow. The more you strategically utilize your downtime to work on your website, the less future slow times you’ll have, and the more you’ll be able to choose the types of cases and clients you want to engage because each opportunity in the future will cost you nothing.
This is the first post in a new series that I'll be writing about how solos and small law firms can set themselves up for long-term success during the current pandemic. Introduction: Why I’m writing this now At LawLytics, we’re on mandatory work from home protocol in...
In this blog post, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
When you hire a ghostwriter to create content for your law firm’s website, staying in control of your website comes down to three key concepts. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.
Dear LawLytics Members, Thank you for entrusting your firm's most essential piece of marketing infrastructure, your website, to LawLytics. We take the responsibility very seriously, and want to let you know our planning and thinking around the COVID-19 outbreak. The...
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. Here’s what attorneys need to know about what Google wants from law firm websites in 2020.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how blog posts are different from other pages on your law firm’s website and how to use them to drive more traffic to your firm.
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to have a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.
To create successful local pages means understanding what makes a good local page but also what you should avoid. Here are four common local marketing mistakes that we see on law firm websites.
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