LawLytics Blog

Even if you’re not comfortable with coding, you can still engage in SEO best practices for your site. In fact, most SEO techniques, including the most effective ones, can be achieved with little-to-no technical expertise at all.

Simply having more pages on your law firm’s website alone is unlikely to improve your law firm’s visibility in search engine results pages. However, having more pages that contain a high-volume of quality content can translate to better outcomes for your content marketing strategy.

Here are five steps you can take to get a handle on your law firm’s DKM efforts before the challenge of doing so becomes too big to handle on your own.

In order for your law firm to appear on Google’s Map result (including the list of three results that often appears along with that map, known as a “local pack”) or its local organic search results for relevant queries, you need to make sure that the information about your law firm that is available online is accurate, consistent, and complete, including on sites that you may have never even heard of.

Much of the information posted online about your law firm is populated automatically by AI software that records and publishes the data it finds without requiring any input or verification by a business owner or employee. Without making a concerted effort to implement DKM for your law firm, much of that information about your firm may be incorrect.

Voice search is a disruptive force in the world of search engine optimization (SEO). As the use of voice-enabled assistants continues to rise it will be increasingly important for lawyers to optimize their online content for voice searches. Read on to learn how…

The arms race between search engine algorithms and “black hat” SEOs is ongoing. This post features an incomplete list of some of Google’s most noteworthy updates throughout the years, as well as a brief description of the black hat tactics targeted by those updates.

If attorneys are not armed with the truth about how search engines work — and how potential clients find attorneys on the web — it can be easy for them to stumble into SEO traps. This post is about revealing some of those hidden traps.

Engaging in search engine optimization (SEO) best practices from the start can save your firm time and money in the long run. This post will teach you how to position your law firm website to attract the most potential clients, long-term.

Without an understanding of how search engines find and index pages on the web, it will be difficult to optimize your website’s content to be returned on SERPs for relevant searches.