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Increase Website Traffic With These Easy LinkedIn Changes

Increase Website Traffic With These Easy LinkedIn Changes

LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make to your LinkedIn profile that help drive more traffic to your website.

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How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)

How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)

As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.

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Guide to Color Choice on Your Firm’s Website

Guide to Color Choice on Your Firm’s Website

Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.

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Your Firm’s Brand Personality and Your Website’s Design

Your Firm’s Brand Personality and Your Website’s Design

How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

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Have You Googled Your Law Firm Recently?

Have You Googled Your Law Firm Recently?

Performing a Google search on yourself at least once a month is essential to maintaining an effective online presence. Read this blog post for guidelines on how to effectively Google yourself and your firm as well as some best practices.

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4 Steps to Get Started with Video Blogs

4 Steps to Get Started with Video Blogs

Video blogging is more accessible and affordable for attorneys than you may think, and chances are you already have everything you need to get started. Read on for a few key tips that will get you ready to press record and create video content today.  

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The Best Places for Your Web Address to Appear

Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm’s web address in multiple places and the best places for it to appear.

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Improve Your Client Conversion Rate With These 4 Tactics

Improve Your Client Conversion Rate With These 4 Tactics

Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your website with these four tactics.

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Your Website: How It Powers Your Law Firm’s Growth

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. In this podcast episode, we explain how to make your website work harder for your law firm — and benefit your practice and clients at the same time.

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Getting Your Website to the Top of Google

In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.

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Convert New Business with Informed Website Design

Convert New Business with Informed Website Design

As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. Learn more about informed web design in this post.

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How to Boost Efficiency at Your Law Firm

How to Boost Efficiency at Your Law Firm

In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre Swanson from LEX Reception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.

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