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The 3 Zones for Social Media Success

The 3 Zones for Social Media Success

To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Read on for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.

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Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

Whether you desire a change in your practice similar to my client or you are influenced by the market, it’s important to evaluate your website for its readiness to travel that road. Read on for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice. 

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Developing a Brand Personality for Your Firm

Developing a Brand Personality for Your Firm

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

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Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among one of the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into account that can help ease the transition and help build a successful practice. 

So, if you’re ready to start out on your own, read on for three things to consider before you leap. 

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Developing Content for Practice Area Pages

Developing Content for Practice Area Pages

In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

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Feature Announcement: LawLytics Content Generator

Feature Announcement: LawLytics Content Generator

Video Transcript: Hey there, Dan Jaffe, CEO, and founder of LawLytics. And I've got some exciting news to share with you. If you logged in today to your LawLytics account, and you notice something new, it's been a long time coming. You're going to see the content...

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How to Get Started with Google Business Profile

How to Get Started with Google Business Profile

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing. 

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How to Find Your Firm’s Competitive Advantage Online

How to Find Your Firm’s Competitive Advantage Online

Directing your marketing efforts toward the right audience, marketing verticals, and tools can help you leverage your competitive advantage. Read on for how potential clients are finding attorneys, potential missed opportunities to leverage your competitive advantage online, and how your website helps you connect with more potential clients on the web.

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3 Marketing Elements That Are Best Handled In-House

3 Marketing Elements That Are Best Handled In-House

Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing isn’t always in the best interest of your firm. Read on for three instances when you should avoid hiring someone for your firm’s marketing and why some tasks are best tackled on your own.

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A Conversation With Dimitri Raziev of Kolleno

In this podcast, Dimitri Raziev of Kolleno talks about the problems that lawyers face when it comes to collecting from clients and how he and his team are making a painful process easier and more lucrative.

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Five Website Elements Your Clients Will Thank You For

Five Website Elements Your Clients Will Thank You For

For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.

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Pros and Cons of Adding Video to Your Website

Pros and Cons of Adding Video to Your Website

Videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.

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Six Ways to Repurpose Your Written Content

Six Ways to Repurpose Your Written Content

What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media? 

Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach a broader audience and drive traffic to your website. 

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