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LawLytics Blog

How to Address FAQs on Your Website to Attract More Clients

By answering potential clients’ questions and providing additional resources, FAQ pages position your law firm as a trusted, knowledgeable resource. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors. 

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Creating Web Pages That Convert Potential Clients

In this episode of the Law Firm Marketing Decoded Podcast, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.

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How to Create Page Titles That Captivate Potential Clients

Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this podcast episode, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.

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Should I Add Live Chat to My Law Firm’s Website?

In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.

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Firms That Adapt to Cloud-Based Technology Are Primed to Succeed in 2020 and Beyond

Attorneys are discovering that when they embrace technology, they’re empowered by it. The information age and the rise of Google have empowered attorneys who use the right technology to easily and cost-efficiently bypass the classic marketing middleman. As a result, these attorneys easily reach, communicate with, and directly influence potential clients at scale. 

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Understanding What Drives Your Potential Clients’ Search Behavior

In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.

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