800-713-0161
Developing a Brand Personality for Your Firm

Developing a Brand Personality for Your Firm

In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

read more
Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm

There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among one of the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into account that can help ease the transition and help build a successful practice. 

So, if you’re ready to start out on your own, read on for three things to consider before you leap. 

read more
Developing Content for Practice Area Pages

Developing Content for Practice Area Pages

In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

read more
Feature Announcement: LawLytics Content Generator

Feature Announcement: LawLytics Content Generator

Video Transcript: Hey there, Dan Jaffe, CEO, and founder of LawLytics. And I've got some exciting news to share with you. If you logged in today to your LawLytics account, and you notice something new, it's been a long time coming. You're going to see the content...

read more
How to Get Started with Google Business Profile

How to Get Started with Google Business Profile

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing. 

read more
How to Find Your Firm’s Competitive Advantage Online

How to Find Your Firm’s Competitive Advantage Online

Directing your marketing efforts toward the right audience, marketing verticals, and tools can help you leverage your competitive advantage. Read on for how potential clients are finding attorneys, potential missed opportunities to leverage your competitive advantage online, and how your website helps you connect with more potential clients on the web.

read more
3 Marketing Elements That Are Best Handled In-House

3 Marketing Elements That Are Best Handled In-House

Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing isn’t always in the best interest of your firm. Read on for three instances when you should avoid hiring someone for your firm’s marketing and why some tasks are best tackled on your own.

read more

A Conversation With Dimitri Raziev of Kolleno

In this podcast, Dimitri Raziev of Kolleno talks about the problems that lawyers face when it comes to collecting from clients and how he and his team are making a painful process easier and more lucrative.

read more
Five Website Elements Your Clients Will Thank You For

Five Website Elements Your Clients Will Thank You For

For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Read on for five website elements your clients will thank you for and how to know if you need a new website.

read more
Pros and Cons of Adding Video to Your Website

Pros and Cons of Adding Video to Your Website

Videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.

read more
Six Ways to Repurpose Your Written Content

Six Ways to Repurpose Your Written Content

What if you could work smarter, not harder, and repurpose a single piece of written content into several more for your website, email lists, and social media? 

Read on to learn why it’s useful to repurpose your content, when you should repurpose it, and the six best ways to repurpose your written content to reach a broader audience and drive traffic to your website. 

read more
Pros and Cons of Video Content on Your Website

Pros and Cons of Video Content on Your Website

Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. But at what point does video content begin to hurt your website’s functionality and conversion capability?

Read on for the pros and cons of using video content on your website and how to know when your website may be suffering from too much video.

read more
The Basic Pages Every Law Firm Website Needs

The Basic Pages Every Law Firm Website Needs

If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging, informative, and actionable. Read on for tips on page organization and the top pages your website needs to be successful.

read more
Increase Website Traffic With These Easy LinkedIn Changes

Increase Website Traffic With These Easy LinkedIn Changes

LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements your firm’s website. In this blog post, we’ll explain small changes you can make to your LinkedIn profile that help drive more traffic to your website.

read more
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)

How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)

As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.

read more
Guide to Color Choice on Your Firm’s Website

Guide to Color Choice on Your Firm’s Website

Through thoughtful design and color choice, your website can better connect with potential clients to convert them into paying clients. Read on to learn the benefits of color in consumer psychology, color theory for common colors, and tips for making cohesive design choices with color.

read more
Your Firm’s Brand Personality and Your Website’s Design

Your Firm’s Brand Personality and Your Website’s Design

How can your website quickly evoke positive emotions and turn potential clients into paying clients? Read on for why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.

read more

Get a brief, no-obligation demonstration.