In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
Google announced that it began implementing a new core update on Monday, the first core algorithm update of the new year. Here’s what to know about this change to Google’s search algorithm, and how it might affect your law firm’s website.
Longtail keywords and phrases are something that your potential clients use to find attorneys online. By focusing on these kinds of searches, you can attract more — and better — potential clients to your firm. In this blog post, we’ll talk about the longtail: what it is and why you should focus on it.
Creating Law Firm Website Content That Potential Clients Can Understand, Use, and Act On: Podcast Episode 68
In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.
If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that drives more potential clients to your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.
Having more pages on your law firm’s website can mean better rankings, but only when those pages meet some particular criteria. The pages that you create on your law firm’s website need to achieve some specific things to do well with Google. Here’s what you need to know about creating pages on your law firm’s website.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm’s online marketing, and when it can make sense to take up a more aggressive blogging strategy.
One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting searches about their problem and makes your content likely to resonate with them when they read it. Here are three ways to help you capture more business by mirroring your potential clients’ thought processes.
Effective content heightens your visibility in search results and drives more business to your firm. Here’s what to know about the difference between effective and ineffective content, and how to create better content for your law firm’s website.
In this podcast episode, we’re joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake and what every attorney should know about having a client intake system that helps them build their business.
If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s marketing. Here are three things to focus on that will help you get ahead of your law firm’s competition in the new year.
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this blog post, we’ll discuss Google’s use of neural matching and what it could mean for your law firm’s website.
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read on to learn more about what separates effective law firm blog posts from ineffective ones.
Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.
Your page titles need to be compelling enough to drive traffic to your site, and your page’s headers need to be compelling enough to keep a reader interested. There are some common mistakes that can make otherwise compelling content less appealing to a web visitor. Here are the three most common mistakes related to titles and headers on law firm websites.
This episode of the Law Firm Marketing Decoded Podcast focuses on why it’s crucial that law firm SEO providers follow Google’s Guidelines — and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.
Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. The best way to develop your law firm website’s navigation is to start with a few pages and leave room for growth and development. Here’s how to create a navigation that is easy for your potential clients to use and keeps your content neatly organized.
The Danger of Hiring a Law Firm SEO Provider That Doesn’t Understand Legal Ethics: Podcast Episode 62
Attorneys sometimes decide that their law firm’s SEO is better left to an “expert.” Unfortunately, when attorneys hire a SEO provider that doesn’t understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm’s online visibility.
When you hire a ghostwriter, staying in control comes down to three key concepts: delegating wisely, empowering someone who abides by the necessary rules, and maintaining editorial control so that you have final say over what appears on your website. If you plan to hire a ghostwriter, here’s what you’ll want to know about staying in control of your law firm’s website.
In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. In this blog post, we’ll show you strategies for handling a fake online review about your law firm.
Google’s latest search development is called BERT, and it’s making new improvements to how search understands queries. “[It’s] the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search,” says Google’s Vice President of Search, Pandu Nayak. Here’s what you need to know about BERT and how this search improvement is likely to affect your law firm’s website.
Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is by writing holiday-related blog posts. Here are some potential ideas for a number of practice areas.
For many attorneys, one of the worst feelings in the world is seeing a bad review, whether it’s that first bad review, or the third or tenth. It can make you feel as though you immediately want to defend yourself. Frequently, negative reviews for attorneys don’t tell the whole story, they’re unjustified, or in some cases, they can even be fake reviews. Here’s what you need to know about how to handle a bad review for your law firm.
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this post, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
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