LawLytics Blog

Google Penalties and How to Recover from Them — The Newest Free eBook from LawLytics Available Tomorrow

In the third and final release of our “Summer of SEO” series of eBooks, we offer a look at eleven high-profile Google penalties by laying out the guideline violated by each company, the specific consequence those companies faced for failing to play by the rules, as well as the ultimate outcome of each penalty, including how it was eventually overcome (if it was overcome).

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How to Attract Clients to Your Law Firm Online

How do you get potential clients to visit your law firm’s website? The answer to that question is fairly simple — leverage the content on your site to offer your potential clients the sort of information that they are likely to search for online and you can maximize the chances that those potential clients find your law firm website’s content and choose to engage with it.

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How Google Battles Black Hat SEO (And Why Your Law Firm Should Avoid These Tactics)

Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.

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Does My Law Firm Need a Website?

If your law firm is still operating without a website in the modern internet era, it’s likely losing business to firms that put more effort into their online presence. If your law firm already has a website, you’re on the right track. If not, it’s time to start thinking seriously about your law firm’s online marketing strategy. Learn more in this blog post.

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Series Introduction: The Dark Side of Law Firm SEO — Yesterday, Today, and Tomorrow

This is the first post in a series about black hat SEO — the optimization methods that do not follow search engine guidelines and that focus on tricking search engines into ranking subpar websites and web pages higher than they would normally merit. Posts in the series will focus on the past, present, and future of black hat SEO tactics and why attorneys should avoid these methods when building their law firm’s web presence.

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Don’t Be the Sucker in the Room When It Comes to Law Firm SEO

In the words of Mike McDermott (played by Matt Damon) in the 1998 film Rounders, which is a film centered around the game of poker: “If you can’t spot the sucker in your first half hour at the table, then you are the sucker.” Don’t be the sucker when it comes to marketing your law firm online. Read on to see how we cover that concept in our second SEO eBook, “Betting on a Long Shot.”

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Three Big Problems That PPC Poses for Attorneys: Podcast Episode 45

Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems. However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. Tune into this episode to learn about three problems with pay-per-click advertising.

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Avoiding “Tilt” in Your Law Firm SEO Strategy

When attorneys go on ‘tilt’ as a result of online marketing frustrations, the chance that they begin throwing money away on SEO tactics that either won’t work for their websites or might even hurt them in the long run increases drastically. Here are three possible reasons that an attorney may go on ’tilt.’

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Why Bluffs Don’t Pay in Online Law Firm Marketing: Podcast Episode 44

Google’s algorithms have significantly improved over the past decade and it’s become much harder to trick the search engine. That fact hasn’t stopped some attorneys — or their SEO providers — from trying to use shortcut tactics. In this episode, we discuss why bluffs don’t pay in online law firm marketing, as well as a number of tactics that attorneys should avoid.

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The Problem With SEO Reports for Your Law Firm Website

If you own and operate a website for your law firm, you may have already seen one or more unsolicited SEO reports about your site. But before you allow one of these reports to send you into a panic about your law firm website’s performance and visibility, it’s a good idea to make sure you are asking the right questions about the validity of such reports. You will want to be able to evaluate these reports objectively in order to decide whether or not they offer any information that can actually benefit your law firm.

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Is Your Law Firm Website Content Targeting the Wrong Audience?

As you sit down to write content for your law firm’s website, it is important to keep in mind the purpose of that content: to answer questions for your potential clients, build trust with them and, ultimately, convince them to reach out to your law firm. If your content appeals to the correct audience, you’ll be able to maximize its capacity to convert your potential clients and website visitors into actual clients.

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What Attorneys Can Do About Scary Emails and Cold Calls From So-Called Law Firm SEO “Experts”

Anyone who owns and operates a law firm website can expect to receive a scary-sounding solicitation at some point. But calls and emails like these are often spam messages, and they should be treated with the same respect as the pennysaver publications that come to your mailbox each week before finding their way directly to the nearest recycle bin. Learn more in this blog post.

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Making Smart Bets on SEO for Your Law Firm’s Website

Much of the information you might find about search engine optimization (SEO) online can sound intimidating. However, law firm SEO is a game of probability. And when you learn the truth about how search engines work and discover the ways in which it is possible to stack the odds in your favor, SEO is also a game that you can win.

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