LawLytics Blog

In the third and final release of our “Summer of SEO” series of eBooks, we offer a look at eleven high-profile Google penalties by laying out the guideline violated by each company, the specific consequence those companies faced for failing to play by the rules, as well as the ultimate outcome of each penalty, including how it was eventually overcome (if it was overcome).

On August 1, 2018, Google rolled out an update to its core search algorithm. According to Google, this was a broad, global core update. Learn more about the latest update in this blog post.

Occasionally, Google’s algorithmic updates lead to sweeping changes in the placement of sites on search engine results pages (SERPs). When such algorithmic rollouts are instituted, attorneys who follow the LawLytics recipe for effective, content-based SEO and online marketing practices can rest easy knowing that their sites are likely to be rewarded on SERPs for adhering to Google’s guidelines.

This is the first post in a series about black hat SEO — the optimization methods that do not follow search engine guidelines and that focus on tricking search engines into ranking subpar websites and web pages higher than they would normally merit. Posts in the series will focus on the past, present, and future of black hat SEO tactics and why attorneys should avoid these methods when building their law firm’s web presence.

In the words of Mike McDermott (played by Matt Damon) in the 1998 film Rounders, which is a film centered around the game of poker: “If you can’t spot the sucker in your first half hour at the table, then you are the sucker.” Don’t be the sucker when it comes to marketing your law firm online. Read on to see how we cover that concept in our second SEO eBook, “Betting on a Long Shot.”

Google recently updated its search quality evaluator guidelines. These guidelines are used by the thousands of search quality raters who are hired by Google to evaluate search results and help Google improve its search algorithms. Here’s what attorneys need to know about the most recent update.

When attorneys go on ‘tilt’ as a result of online marketing frustrations, the chance that they begin throwing money away on SEO tactics that either won’t work for their websites or might even hurt them in the long run increases drastically. Here are three possible reasons that an attorney may go on ’tilt.’

If you own and operate a website for your law firm, you may have already seen one or more unsolicited SEO reports about your site. But before you allow one of these reports to send you into a panic about your law firm website’s performance and visibility, it’s a good idea to make sure you are asking the right questions about the validity of such reports. You will want to be able to evaluate these reports objectively in order to decide whether or not they offer any information that can actually benefit your law firm.

If you want to win in a game of cards, you need to have better cards than everyone else playing the game. Similarly, if you want to “win” at SEO, you need to have better content to offer search engines and search engine users than your competitors.

Having a website for your law firm is like holding a winning hand at a poker table before a round of betting. But failing to publish quality content on that site is essentially failing to bet on that hand. Learn more about making smart SEO decisions in this blog post.