LawLytics Blog

In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. In this blog post, we’ll show you strategies for handling a fake online review about your law firm.

Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is by writing holiday-related blog posts. Here are some potential ideas for a number of practice areas.

For many attorneys, one of the worst feelings in the world is seeing a bad review, whether it’s that first bad review, or the third or tenth. It can make you feel as though you immediately want to defend yourself. Frequently, negative reviews for attorneys don’t tell the whole story, they’re unjustified, or in some cases, they can even be fake reviews. Here’s what you need to know about how to handle a bad review for your law firm. 

Many times, we see law firm case results that state the result without providing valuable, additional context. That additional information brings the case result to life and helps potential clients understand what went into that victory, verdict amount, or not guilty verdict. Here’s what you need to know about writing case results that inspire your potential clients to contact your law firm.

One of the best ways to understand your ideal potential client is to create a client persona. In this blog post, we’ll discuss the basic elements of a client persona and when it makes sense to have more than one.

2020 is just around the corner, and if your law firm’s website didn’t produce the business that you wanted in 2019, it’s not too late to start thinking about how to revamp your approach. Here are three things to do to prepare for the new year.

Law firm blogging is a popular topic: It can help you develop your reputation as a thought leader, capitalize on the discussion surrounding current events, and drive more traffic to your law firm’s website. However, blogs generally only work well if you take a strategic approach with them. Learn about three common mistakes in this blog post.

One of the best things you can do aside from developing rich substantive and local content is to have a blog that you tend to on a regular basis. Here’s what you need to know about how to make blogging a successful part of your law firm’s online marketing strategy.