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Law Firm Marketing Webinars

Learn how to succeed online without wasting time or money.

These webinars will give you the foundation you need to take your law firm’s business to new heights. All webinars are free to attend or watch on demand.

Upcoming Live Webinars | On-Demand SEO & Content | On-Demand Internet Marketing

Live Webinars – January – March, 2017

PPC ads can be a huge drain on a law firm’s budget. In this webinar we will look at the strategy and resources that go into a successful PPC marketing. You’ll learn how it works, and how to determine if you need PPC, what you really need, and how to save time and money if you do it.

In this live webinar, you’ll learn how to start a website using safe and effective methods that will build a predictable flow of new cases at a sustainable ROI. Registration is open and space is limited. Reserve your spot.

In this live webinar, you’ll learn what to do to consistently attract high quality business law clients and referral sources and start to position yourself as a market leader. Registration is open and space is limited. Reserve your spot.

This in-depth, two-hour webinar will show you how to get to the top of the mountain and stay there without wasting time or money — and without having to watch your back. Registration is open and space is limited. Reserve your spot.

Law Firm SEO & Content Marketing

If you want a website that ranks well in search results, provides searchers with valuable content and gets the right kind of traffic, Google’s rules can make or break your web presence. This webinar will show you what Google expects from your website and how you can put these rules to work to benefit your law firm’s web presence and business.

In this webinar, you’ll learn how to prepare yourself and your law firm when it’s time to transition your website. We’ll discuss when it’s a good time to do so and what questions you should ask to make sure the right things are taken care of during the transition process.

Email marketing is one way that lawyers can improve client engagement while saving time and effort in the process. Join us to learn about the benefits of email marketing for attorneys and how email marketing can help boost your law firm’s business.

Join Jared Jorde, JD, as he looks at the biggest myths (and realities) surrounding keywords on law firm websites. You’ll learn how to address your website’s current use of keywords as well as learning how to improve them.

Learning basic law firm SEO is easier than you might think. With a little time and effort, attorneys can learn fundamental practices that will help improve their website’s visibility and prevent them from engaging in blackhat SEO to “outsmart” Google.

Writing for the web doesn’t have to be complicated. With a few guidelines that are easy to remember — and to implement — you can maximize your content for the web and ensure that you’re providing readers with the content that interests them in a format they’ll want to engage with.

Publishing new, educational content on a consistent basis is an important part of your law firm’s web presence. This webinar will address common causes of writer’s block and give you helpful tips to get you to the next great content idea for your law firm’s website.

This clinic will teach attorneys how to create brilliant, substantive pages — ones that entertain, engage, inform and ultimately convert readers into potential clients and referral sources.

Taking the time to plan content can help you stick to a regular writing schedule while providing clients with focused, relevant, and educational material. This content planning webinar will teach attorneys how to measuring progress over time, keep track of what will be written, create content goals and deadlines.

By taking a “plan the work and work the plan” approach, lawyers can put themselves in control when it comes to writing substantive content on a consistent basis. This webinar will teach you how to create a solid content strategy that can help you improve your content productivity and increase your law firm’s business.

If you’re tired of writing the same kinds of blog posts or you’re unsure what kinds of blog posts get the most attention from potential clients, this webinar will give you new ideas to help you continue producing great content for your law firm website.

This webinar will discuss the ethics, logistics, and economics of employing ghostwriters. We’ll give you the tools to help you decide whether ghostwriting is a good decision for your law firm, and if it is, how to implement it and manage it to get a safe and effective return on your investment.

In this webinar, we’ll discuss why landing pages matter, the features of an effective landing page, and what separates a good landing page from a bad one. Find out how a good landing page can invite website visitors to engage with your law firm’s content, inspire potential clients to take action, and make an impact on your law firm’s business.

This webinar will teach you how to leverage your contact forms to maximize the conversion of web visitors to potential clients during both business and off-hours. We’ll talk about forms in general, and then demonstrate how you can use the powerful forms features built into LawLytics.

You’ve mastered blogging basics, you’ve blogged regularly, and you’ve seen why it’s so important to your success. Now it’s time to go beyond the basics and talk about how to make your blog — and you — a household name. Be sure to watch our basic blogging clinic before jumping into this one.

This webinar will go over building local pages using the LawLytics system. We’ll talk about using case scenarios for creating local pages, but also how to build them so they’re highly effective with readers using search engines. We’ll discuss embedding videos, maps and more, as well as organizing local pages in a way most likely to result in favorable placement for local searches.

Discover blogging basics and find out how you can turn your law firm’s blog into an asset — one that can help you build your firm’s reputation, educate your readers, and attract more clients.

When it comes to marketing a law firm online, writing for the web is part art and part science. It’s about creating the perfect balance between your clients, potential clients, referral sources and the search engines. In this hour-long webinar, we’ll show you the basics of writing effectively for your law firm website and blog.

This webinar will reveal the importance of online marketing collateral for your law firm’s marketing strategy, as well as tips on how to get started creating collateral that will engage readers and help them take action when it comes time to choose an attorney.

Has your website failed to live up to expectations? Was your once great website snakebitten by a search engine update? Tune into this webinar to get tools for making key decisions as to whether it’s worthwhile to try and rehabilitate an underperforming website, or, from a cost-benefit standpoint, whether it may be better to get a fresh start.

Internet Marketing For Lawyers

Reviews matter. The LawLytics reputation management service can be added to your LawLytics membership at any time, or purchased as a stand-alone service for non-members.

If you’re not in control of your web presence, you’re not in control of your law practice. This webinar will show you 5 easy things you can do to take control of your web presence and the online narrative about you and your practice.

Learn about steps you can take that will make your law firm’s marketing more efficient, regardless of the marketing vendor you use or the platform you prefer.

Kit Cramer, JD, spent two decades as a copywriter and creative director on multiple Fortune 500 brand accounts for advertising agencies in Chicago, San Francisco, and New York City. He’ll teach you lessons from outside the law illustrating crucial things attorneys often overlook when it comes to their own logos.

In this webinar, learn how the interplay of colors can help reinforce your messages and your brand to potential clients — and how choosing the wrong colors can create deep mistrust that is difficult to recover from.

In this webinar, LawLytics CEO and Attorney Dan Jaffe shares powerful techniques to create great client relationships from the point of first contact — typically, your law firm’s web presence.

This webinar will give attorneys an in-depth look at what should be considered when selecting a domain name. We’ll look at domain names from a SEO perspective, from a branding perspective, from perspective of building long-term value. We’ll explore various top-level domains including .com, .law, .lawyer, .attorney, and others.

This webinar will help you discern how LawLytics fits into your overall web presence, help you understand legal marketing services operating outside of LawLytics, and help members better understand the LawLytics system.

Building a profile on the right directories can give potential clients more opportunities to find you on the web, engage you and take action. But which directories are they using to find lawyers? This webinar will teach you about the importance of online directories for your law firm’s marketing strategy and how to use the right directories to benefit your business.

Taking control of your law firm’s web presence is important — and that includes thinking about social media sites such as Facebook and Twitter. Join us to learn about the value of adding social media to your law firm’s marketing strategy and how to make the best use of those sites to reach potential clients.

Email marketing is one way that lawyers can improve client engagement while saving time and effort in the process.This webinar will teach you about the benefits of email marketing for attorneys and how email marketing can help boost your law firm’s business.

Marketing automation can improve your law firm’s productivity by segmenting clients based on their unique needs and preferences, giving you useful and detailed client profiles, helping your law firm maintain consistency across channels, providing you with reports about who’s engaging with your firm, and more. This webinar will teach you about how marketing automation may benefit your firm.

In this webinar, LawLytics CEO and Attorney Dan Jaffe offers attorneys a compelling argument for why responsive web design is superior in comparison to other mobile-compatible options like separate mobile sites, mobile versions and mobile applications.

In this webinar, Attorney and Legal Marketing Consultant Larry Bodine hosts LawLytics CEO, Attorney Dan Jaffe, in a lively discussion about various topics that affect online legal marketing.

The foundation of your web presence can have a serious affect on your return-on-investment. If you are looking for a quick fix, you are destined to be dissatisfied in your ROI. Having the plan for your long game — one that your law firm consistently follows with its web presence — will produce verifiable results. In this webinar, LawLytics CEO and Attorney Dan Jaffe will guide you through what it means to have a strategic, long-term approach to your firm’s web presence.

Learn how to take control of your firm’s most valuable non-human asset… its ability to attract new business online. This webinar is beginner level and recommended for both LawLytics members and non-members.

In this basic training session we will cover all of the basics of how to use LawLytics. This session is designed for the brand new user, and is also great for any LawLytics user who needs a refresher.

In this webinar, we’ll discuss dangerous web practices that can sink your law firm. By learning about what can put your law firm’s website at risk, you’ll be able to avoid mistakes that can hurt your site’s rankings, traffic, and ultimately, your business.

In this webinar, we’ll look at individual aspects of various reports that are less than helpful for law firms. After this webinar, you’ll have the tools at your disposal to know what’s real and what’s self-serving when it comes to SEO and marketing reports.

Videos are another good way to build a relationship with potential clients — but to do that, videos need to be created and presented the right way. However, there are lots of inexpensive, easy ways to ensure your website videos make your law firm feel more accessible to the public, educate your clients and enhance the overall experience of your blog or website.

Do you practice in a specific niche area? Would you like to attract business for very specific types of cases? If so, a niche practice website may be the right thing for you. This webinar will teach you about the benefits of a niche website and how to decide whether a niche site is the right choice for your law firm.

The best way to communicate what you can do is by illustrating what you’ve done in the past. This webinar will use the LawLytics case results engine to demonstrate how to go beyond the usual victory summaries that are typically found on law firm websites. Discover how to use what you’ve done to not only attract potential clients but convert them into probable business before you’ve even spoken with them.

There are a number of bells and whistles that lawyers may consider for their law firm’s website. But do these choices do anything to convert readers into potential clients? Or do these extras simply distract website visitors from interacting with your law firm? Join us to learn about which design trends may be worth considering — and which ones may cause unnecessary distraction for potential clients who visit your law firm’s website.

In this webinar, we’ll talk about how to discover what makes your bio unique. We’ll discuss how to craft your bio in a way that distinguishes you from your competition and makes people like you and want to hire you. This webinar will draw from the experience of using the LawLytics control panel to craft attorney bios and will include how to add images, videos, maps, and other objects to make your bio more interactive. If you’re not on LawLytics, this webinar will still provide information that you can use.

While most law firms can happily exist with a single website, in certain cases there are benefits from having two or more. In this webinar, we’ll talk about the strategy behind having more than one website, as well as potential drawbacks.

If you’re going to do PPC marketing or remarketing, you might as well be sure you’re doing it in the most effective and efficient way possible. In this webinar, we’ll focus on what happens once you’ve paid for the visitor. When they arrive at your website, what will they see? What will their experience be? What choices will they have and what choices will they make in the precious few seconds you have them on your website? Join us to learn about how PPC marketing, remarketing and landing pages may affect your law firm.

In this webinar, Kit Cramer, JD, shares some of the lessons he learned during his 20-year career as a copywriter and creative director on multiple Fortune 500 brand accounts for advertising agencies in Chicago, San Francisco and on Madison Avenue. You’ll learn how to evaluate your current tag line and how to craft a new tag line that will stand the test of time.

In a unique, new webinar, LawLytics will explain how trial attorneys can grow their law firms to include mass tort litigation, and how to market it into a prosperous new practice area to supplement a personal injury practice. Join us live on December 8, 2016.