Content Marketing For LawyersContent marketing works better than any other form of SEO with both search engines and potential clients. Quality content brings visitors to your website and transforms them into new business for your firm.
Your potential clients often search for answers to their questions before concluding that they need your services. Even when they know they need an attorney, they spend time researching their issues — and your firm — before deciding to contact you.
Supplying useful information on your website that demonstrates your expertise and answers their questions makes it more likely that they’ll contact you and hire you, and with less “sales” effort. This is content marketing, and it outperforms all other forms of legal marketing, and is the key ingredient in law firm SEO. It provides an unprecedented opportunity to attract new clients and referral sources — without exposing yourself to the risks and expenses inherent in other forms of online legal marketing.
LawLytics works with you to build your law firm’s website into an appreciating asset using content marketing best practices. To accomplish this, we give you all of the tools and guidance you need, and offer you two paths. You can easily create and edit your own content or you can have it written for you.