Frequent Questions
Will I own my website?
Yes. You’ll own everything other than our hosting system and the LawLytics software and control panel. If you ever leave, you’re free to take your website with you, and we will supply you with all of your site’s content, images, structure and styles.
Will LawLytics host my website?
Yes. We’ll host your website for you on our state-of-the-art platform.
Can I have more than one website?
Yes. LawLytics lets you own and control an unlimited number of websites from your LawLytics control panel. If you have more than one LawLytics website, the platform saves you time by eliminating the need to repeat tasks such as updating your address in multiple places.
Will my LawLytics site be secure?
Yes.
All new LawLytics sites, and sites migrated to the LawLytics system are launched using SSL. This means that your law firm’s website is recognized by browsers as safe.
LawLytics will maintain and automatically renew your security certificate for you for the lifetime of your LawLytics membership.
How important is law firm website design?
Design is too important to your law firm’s success to leave to chance.
Your law firm’s website — including its design — is an experience for your potential clients. The design needs to work with the content on your site to lead your potential clients to find you, like you and hire you.
We’ll handle the design portion of building a website for you, so you can rest assured that your law firm’s website follows best practices.
Will my LawLytics site be mobile-friendly?
Yes. Your site will use the latest responsive design technology — the mobile-friendly method of displaying websites favored by search engines. This method ensures your site will look great, regardless of what device or screen size your potential clients use. When viewed in touch-enabled devices (smartphones and tablets), your site will respond to touch and swipe gestures. Your site will also be touch-to-call enabled.
Tell me about free design refreshes.
Refresh the look of your website anytime you want as long as you’re with LawLytics.
During a design refresh, you’ll have the option to choose a new layout, a new color scheme, and new homepage images.
What is content marketing, and why should I care about it?
Your potential clients often search for answers to their questions before concluding that they need your services. Even when they know they need an attorney, they spend time researching their issues — and your firm — before deciding to contact you.
Supplying useful information on your website that demonstrates your expertise and answers their questions makes it more likely that they’ll contact you and hire you, and with less “sales” effort.
This is content marketing, and it outperforms all other forms of legal advertising. It provides an unprecedented opportunity to attract new clients and referral sources — without exposing yourself to the risks and expenses inherent in other forms of online legal marketing.
Will you teach me the best ways to create content?
Yes. We’ll show you how to use LawLytics to create effective content with a minimum of effort on your part. We’ll also help you decide on an initial content strategy, and then help you as your marketing grows and your strategy evolves.
As you enter your content, we’re here to assist with technical and logistical questions. We’re also here to give you encouragement, help you stay on track, and use your marketing time effectively.
How much content do I need to be successful?
The exact amount of content you will need depends on factors which include:
- The size and competitiveness of your market
- The type of law you practice and the number of available cases in your market
- The amount and quality of content on your competitors’ websites
- The rankings of directories such as Avvo, Findlaw, and Lawyers.com for relevant searches in your geographical and practice areas
- How many new clients, cases or matters you need each month, and how many viable leads it takes to obtain that number.