The classic sales approach to website marketing leaves potential clients without answers and leaves attorneys struggling to get new business. But it doesn’t have to be that way.
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients’ pain points becomes a simple exercise that predictably converts more web visitors into paying clients.
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients’ pain points, why this method is so effective, and how to use this method on your law firm’s website.