What you communicate to your potential clients is important. But if you speak with clients in two or more languages, or you’re a member of a law firm that communicates in multiple languages, how you communicate with potential clients in their native language is also important. The good news is that following some simple rules, multilingual attorneys can capture the most revenue from their broadest possible addressable market while developing trust with both Google and your potential clients.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the best ways to approach a multiple-language law firm website so that you can provide a consistent message to potential clients regardless of what language they speak.
