Over roughly the last two decades, there have been a significant number of changes in attorney advertising.
The early days of online legal marketing were messy and unscientific. And yet today, for many lawyers, the internet and how to get clients through a law firm website are still mysterious.
This fact has not gone unnoticed by some marketing companies and SEO vendors who prey on lawyers’ lack of understanding about how it works. For busy, practicing lawyers, it can seem easier to cede control of their marketing to somebody else.
In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.