When you hire a ghostwriter to create content for your law firm’s website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appear on your website.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.
