If you’re building content on your law firm’s website, on your website, you are likely looking to attract potential clients to your law firm. Attracting potential clients from the search engines is one part of the equation — but, once they get to your law firm’s website, what happens then? In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.