For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service.
Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales.
For attorneys, optimizing their legal content marketing funnel can result in a more aligned client base and a better lead-to-client conversion.
Listen to our latest Law Firm Marketing Decoded podcast for more information on legal content marketing funnels, their essential functions, and the four stages of an effective legal content marketing funnel.