When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google’s spam-fighting measures, it would be much harder for people — including your potential clients — to find the information they need
It wasn’t always easy for Google to fight spam in its search results. But, over the last decade, Google has become much better at spotting (and relegating) sites that violate its Webmaster Guidelines. That means it’s more important than ever for attorneys to understand what Google wants from law firm websites.
In this episode we discuss how Google fights spam in search, and how these efforts affect your law firm’s website.