In Episode #22, we discuss client personas: what they are, why they’re important, and how to craft one that helps you drive quality potential clients to your law firm’s website and blog.
Building a fictional representation of an ideal client can provide attorneys with a deeper understanding of their clients’ needs, motivations, and background. That can be translated into the creation of targeted content on law firm websites and blogs. When attorneys understand what drives their potential clients, they’re able to write content that addresses those needs, answers their questions, and encourages them to contact the law firm when they’re ready.
Tune into this episode to discover the keys to addressing your potential clients’ goals and challenges and how to write content that helps them like, trust, and ultimately hire you.