Should lawyers use Dragon Dictation
NOTE: The text of this blog post is completely un-edited. This is intentional. I have done this because I'd like our readers to see any grammar, spelling, or punctuation errors that result from creating a blog post entirely hands-free. The picture of me, with my...
Should Lawyers Have Multiple Law Firm Websites?
Some law firms have several websites (or even dozens of them). Is there a strategic reason for having more than one law firm website? In this post I will discuss some of the pros and cons of having more than one domain, as well as some of the reasons why it may be a...
The Sunk-Cost Fallacy And The Once-Great Law Firm Website
The phone rings. It's an attorney. She's frustrated. She explains to me that her firm has invested a lot of money in their firm's website. Tens of thousands of dollars. "They're lucky," I think to myself. "I've seen much worse. Hundreds of thousands of dollars flushed...
Should Lawyers Buy .law Domains?
In the ".law" domain extension will soon be available for purchase by attorneys. This post examines whether lawyers should consider investing in this new product. Should you buy a .law name for your law firm? Rarely a week goes by where our sales team doesn't speak...
Job Advice to Law Students: Write a Law Job Into Your Future
The news is full of gloom and doom for law students. Job prospects suck. Pay sucks. Student loans suck. If you listen hard enough you might even conclude that finding a decent law job out of law school is like winning the lottery. And being a realist, you might resign...
Thumbtack For Lawyers: A Cautionary Tale
Lawyers (presumably along with many pet care professionals and party clowns) have been induced by Thumbtack to add the unnatural links which presumably contributed to the manual penalty. The inducement? 10 points. What is 10 points? Well, in lawyer-speak, it’s consideration.
Rise Of The Machines? Will lawyers become obsolete?
According to Ray Kurzweil, director of engineering at Google, robots will reach human levels of intelligence by 2029. Since there is wide variability in intelligence in humans, it's a matter of degree. According to Gartner, robots are set to take over one-third of all...
What Do Clients Look For When Seeking A Lawyer?
The legal marketplace, like the practice of law, is nuanced. There is no survey, short list or expert who can say definitively what every potential new client of every law firm is looking for when they shop. In this post we will look briefly at some of the factors, in...
The Keys To Getting More Attorney Referrals
There is no better source of new clients for a law firm than referrals. All attorneys know this. But many law firms never get referrals because they don't do these simple things. Ask for referrals. As fellow lawyers. Ask friends. Ask clients and former clients. You...
The Legal Ethics Of Block Billing
Got my "eLegal" email newsletter from the Arizona State Bar Association today. Their "Eye on Ethics" feature caught my eye. The question presented is: Is block-billing unethical? The practice of block-billing, as defined in the blurb, is: Lumping together multiple...
What’s Better, In-Person or Remote Consultations?
August 2, 2020 update: Since this post was originally published the world has changed. The Covid-19 crisis has changed the legal marketing and client intake paradigm. In today's reality, it's axiomatic that attorneys need to become skilled at doing remote...
Should we put this badge on our law firm’s website?
Post-Publication Update: Before you add any badges to your law firm's website, we recommend that you read this article as well as this review of FindLaw marketing, and this review of Martindale-Avvo. We are often asked whether our attorney-members should put a badge...
The legal marketing buffalo jump. Where a noble profession might go to die.
In 2014 I published a post that looked at the commoditization of attorneys which looked at ways companies are making money from both lawyers and consumers of legal services. In the post I point out ways in which those practices are making lawyers complicit in the...
How much is that lawyer in the window? The secret commoditization of the legal profession.
The legal profession is being commoditized by businesses and the internet. Companies are finding new and innovative ways to play both ends of the equation, that is, to make money from both attorneys and consumers of legal services, as well as ways to insert themselves...
TV Advertising For Law Firms
TV Advertising Guide For Small Law Firms Television advertising has changed a lot for attorneys. With the power, lower price, and trackability of online advertising and website content marketing, television doesn’t hold the same appeal as it once did. Nonetheless,...
Law Firm Radio Advertising
Radio advertising for the small law firm For small law firm attorneys, radio marketing is an interesting prospect. It can be a platform for simple :05 promotional sponsorships on local radio shows and/or stations (like local NPR affiliates) to help increase a firm’s...
Should I Start A Solo Law Practice Or A Partnership?
Solo vs. partnership? When it comes time to start and build your first law practice, it is often very tempting to embark on the journey with a partner. Most attorneys think it will be less scary if they have somebody who is working with them towards a common interest....
Which Entity Should I Choose For My New Law Practice?
When attorneys are getting ready to start a new law firm, the choice of entity question is usually one of the top things on their minds. While this lesson should not be construed as either legal or tax advice, it does come from our experience advising and observing...
What Should I Name My Law Firm?
Are you in the process of starting or rebranding a law firm? The decision of what to name a law firm is something that can have far-reaching impact on the attorney or attorneys in the firm. It can impact everything from the obvious marketing, to the less obvious...
Typography For Law Firm Websites
Introduction to Typography for Lawyers When you use LawLytics for your law firm website, you don't need to worry about typography because we curate the best fonts and font-pairings for you, while giving plenty of style choices and combinations to make your law firm's...