Review of iContact for Law Firm Email Marketing
In my last post, I reviewed MailChimp, a marketing automation software that, despite its funny name, packs a serious punch for email marketing. Having reviewed Drip and Constant Contact as well, today I'll move onto reviewing iContact, another email marketing program....
Why Lawyers Should Blog About What They Know
If you're reading this blog, you might be a practicing attorney, a law student, or even an undergrad who's thinking about going to law school. Regardless of which category you belong to, there's a good chance you're often reminded how much time and effort you've put...
Review of MailChimp Marketing Automation for Lawyers
In my last few posts, I've been reviewing marketing automation software for attorneys. I recently reviewed Drip, a lightweight, email marketing software that we use here at LawLytics. I also reviewed Constant Contact, a marketing automation program that's been around...
Review of Constant Contact Email Marketing for Lawyers
In my last series post, I discussed the advantages and potential drawbacks to the marketing automation software known as Drip. Overall, it's a great tool that's unfussy and gets the job done. You can read my review here. Today, as we continue along with our email...
Review of Drip Marketing Automation for Lawyers
Yesterday, I introduced our new series about email marketing for lawyers and marketing automation. Today, we're going to take a look at a program called "Drip." We're starting with Drip because it happens to be a tool we use internally at LawLytics. In fact, if you...
Email Marketing Options For Lawyers: Series Introduction
Today, I’ll introduce a series on attorney email marketing options. When used correctly, email can be a valuable advertising asset to attorneys who want to reach clients and leads. Advertising is a ubiquitous feature of our modern landscape — be it on a billboard or television commercial, in a radio spot, or even trying to watch a video on the Internet.
Picking The Best Domain Name For Your Law Practice
There’s a subtle psychology surrounding what happens when your potential clients interact with your website and domain name for the first time. If they know your domain name, and type directly into their web browser, the first action that they take will literally be typing in your domain.
The most important law firm marketing decision
With so many attorneys wondering what the next best thing is for their marketing, sometimes it makes sense to get back to the basics. While there is a constant bombardment of noise telling attorneys the hundreds of things that they can buy, or do, to help build their...
Should lawyers use Dragon Dictation
NOTE: The text of this blog post is completely un-edited. This is intentional. I have done this because I'd like our readers to see any grammar, spelling, or punctuation errors that result from creating a blog post entirely hands-free. The picture of me, with my...
Should Lawyers Have Multiple Law Firm Websites?
Some law firms have several websites (or even dozens of them). Is there a strategic reason for having more than one law firm website? In this post I will discuss some of the pros and cons of having more than one domain, as well as some of the reasons why it may be a...
The Sunk-Cost Fallacy And The Once-Great Law Firm Website
The phone rings. It's an attorney. She's frustrated. She explains to me that her firm has invested a lot of money in their firm's website. Tens of thousands of dollars. "They're lucky," I think to myself. "I've seen much worse. Hundreds of thousands of dollars flushed...
Should Lawyers Buy .law Domains?
In the ".law" domain extension will soon be available for purchase by attorneys. This post examines whether lawyers should consider investing in this new product. Should you buy a .law name for your law firm? Rarely a week goes by where our sales team doesn't speak...
Job Advice to Law Students: Write a Law Job Into Your Future
The news is full of gloom and doom for law students. Job prospects suck. Pay sucks. Student loans suck. If you listen hard enough you might even conclude that finding a decent law job out of law school is like winning the lottery. And being a realist, you might resign...
Thumbtack For Lawyers: A Cautionary Tale
Lawyers (presumably along with many pet care professionals and party clowns) have been induced by Thumbtack to add the unnatural links which presumably contributed to the manual penalty. The inducement? 10 points. What is 10 points? Well, in lawyer-speak, it’s consideration.
Rise Of The Machines? Will lawyers become obsolete?
According to Ray Kurzweil, director of engineering at Google, robots will reach human levels of intelligence by 2029. Since there is wide variability in intelligence in humans, it's a matter of degree. According to Gartner, robots are set to take over one-third of all...
What Do Clients Look For When Seeking A Lawyer?
The legal marketplace, like the practice of law, is nuanced. There is no survey, short list or expert who can say definitively what every potential new client of every law firm is looking for when they shop. In this post we will look briefly at some of the factors, in...
The Keys To Getting More Attorney Referrals
There is no better source of new clients for a law firm than referrals. All attorneys know this. But many law firms never get referrals because they don't do these simple things. Ask for referrals. As fellow lawyers. Ask friends. Ask clients and former clients. You...
The Legal Ethics Of Block Billing
Got my "eLegal" email newsletter from the Arizona State Bar Association today. Their "Eye on Ethics" feature caught my eye. The question presented is: Is block-billing unethical? The practice of block-billing, as defined in the blurb, is: Lumping together multiple...
What’s Better, In-Person or Remote Consultations?
August 2, 2020 update: Since this post was originally published the world has changed. The Covid-19 crisis has changed the legal marketing and client intake paradigm. In today's reality, it's axiomatic that attorneys need to become skilled at doing remote...
Should we put this badge on our law firm’s website?
Post-Publication Update: Before you add any badges to your law firm's website, we recommend that you read this article as well as this review of FindLaw marketing, and this review of Martindale-Avvo. We are often asked whether our attorney-members should put a badge...