Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website.
Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s time to scale back and redirect your strategy.
In this episode of the Law Firm Marketing Decoded Podcast, we explain several different types of social media posts that work to drive traffic to your firm’s website.