You might already using PPC to drive business to your law firm. Or maybe you’re thinking about using PPC.
Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems.
However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. It usually leaves attorneys wasting their time and money on advertising that’s expensive, often ineffective, and rarely sustainable.
At LawLytics, we only believe in guiding our attorneys to get the best return on their investment — not just in the short term, but over the long haul. We want our attorneys to be able to build their websites to generate revenue instead of spending money on methods that may not produce results.
And, when it comes to marketing, we often see attorneys acting against their best interests, and that includes dependence on disposable advertising such as PPC.
Tune into this episode to learn more about the problems that pay-per-click can pose for attorneys.
For more information see our guide about PPC for lawyers which includes a framework for how attorneys who do use pay-per-click ads can protect themself.