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3 Types of Legal Blog Prompts to Try with ChatGPT

by Jan 29, 2024

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website.

With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more.

Read on for three types of legal blog prompts that you can try with ChatGPT for your law firm website today.

The Fine Print: Risks and Limitations to Consider When Using ChatGPT

Before you jump into blog writing using AI’s hottest tool, ChatGPT, it’s important to understand the risks and limitations at play.

The following are four major risks and limitations to consider when using ChatGPT for your digital marketing content:

  1. The content may not be 100% accurate. Accuracy should be a top concern when using ChatGPT for your law firm website content. Reports show that ChatGPT has a tendency to “hallucinate,” or inaccurately inform an inquiry, when it doesn’t know the correct answer. This could mean that, while the content appears to be correct and is written confidently, it could contain significant errors. 
  2. ChatGPT lacks legal standards. For most attorneys, your law firm website has to adhere to local board regulations. Because AI-generated content is not written by a legal expert, it could contain fallacies or put you in violation with your local board. You need to lend a second look to anything and everything you ask an AI tool to generate for you.
  3. The database is not up to date. If you’re looking for the most up-to-date information for a blog post or other written content, ChatGPT may not be the most reliable source. As of today, the ChatGPT database has not been updated since September 2021. As a result, it will not reflect the most up-to-date information that may be necessary for your blog post or article.
  4. Your content could be a duplicate. Depending on where or how an AI software is scraping its information, a similarly written prompt can yield similar or same content results for another user. This can lead to plagiarism or duplicate content if you’re relying solely on the AI-generation for a written piece.

How to Craft a ChatGPT Prompt for Optimal Output

While AI tools such as ChatGPT can produce an impressive output of information with limited prompting, most users find the tool requires a degree of oversight in order to achieve desired results. Generally, the more information you provide ChatGPT in your prompt, the more detailed product you can yield. However, there are a few key elements that can help guide the tool to produce a higher-quality output for your legal blog.

#1 Demographics

To get the best output for your ChatGPT prompts, you need to inform the AI who you are by providing demographic information. This can help steer the tone of voice for the content and generate content that will resonate with your desired audience. To achieve this, try telling ChatGPT who you are, where you are, who and where your potential clients are, and any relevant language demographics. For example, you may tell ChatGPT that you’re a family law attorney and solo practitioner serving clients in Wilmington, North Carolina, who are trying to adopt a child for the first time. 

#2 SEO Details

In order for your new, AI-generated legal blog to perform best on search engines, it will require SEO elements. In your blog prompt, ask ChatGPT to include any and all SEO elements in your content so that you can save time adding these post-production. For example, you can request ChatGPT to include relevant keywords, H1 headings and subheadings, bulleted or numbered lists, and meta descriptions. 

#3 Blog length

While the best page length for your blog post is determined on a case-by-case basis, you can request that ChatGPT writes to a predetermined length that works best with your blogging style. To do this, simply ask ChatGPT in your prompt for a certain paragraph count, word count, or page count. 

Three Types of Legal Blog Prompts to Try with ChatGPT

To get started using ChatGPT, create your free account. From there, you can interact with the software conversationally, similar to a chat interface. Try using some of the below example prompts to begin generating your own personalized blog content for your website.

#1 ChatGPT Prompts for Brainstorming Blog Topics

If you’re a bit more hands-on with your legal blog writing, you can try using ChatGPT for quick and easy brainstorming. To begin using ChatGPT for brainstorming blog topics, try using prompts such as:

  • I am a personal injury attorney who helps people who have been injured in car and trucking accidents. I run a blog that informs potential clients about what to do after they’ve been injured in an accident. Come up with 10 ideas that I could write about on my blog for an audience based in Los Angeles, California. For each idea, suggest 3 different titles.
  • I am a criminal defense attorney and solo practitioner who wants to start a blog. I’m interested in informing potential clients in the Austin, Texas area about white collar crime. Give me 5 topic areas and 10 specific blog post ideas for each.
  • List 20 ideas for blog posts to help me promote my mediation services in Cincinnati, Ohio. Each blog post idea should target a specific search engine keyword: mediation, family law, ohio mediation, divorce mediation, child custody, property division.

#2 ChatGPT Prompts for Your Conclusion and CTA

The end of every blog post is an opportunity to prompt your readers to take action. If you’re not sure how to write an impactful conclusion or call-to-action, ChatGPT can be a useful tool. 

The following are examples of prompts that you can use with ChatGPT to craft a compelling ending to your legal blogs:

  • Write a conclusion to a blog post titled “[TITLE]”. The post was written using the outline below. The conclusion should sum up the contents of the post in no more than 2 paragraphs. After the conclusion, add a call-to-action prompting the reader to call [LAW FIRM] at [PHONE NUMBER] for a free consultation. Here is the outline. [OUTLINE]
  • Give me 3 different options for a conclusion (no more than 2 paragraphs) to a blog post titled “[TITLE]”. All the options should be in a very different tone and style from one another. For each conclusion, suggest an appropriate call-to-action.
  • Write a conclusion for a blog post titled “[TITLE]”. In the conclusion, share a short personal reflection about the importance of contacting an attorney if you’ve been injured at the workplace. The conclusion should be 2 paragraphs max and should be written for an audience of construction professionals in the San Francisco area.

#3 ChatGPT Prompts for Full Blog Posts 

It’s advised to always edit blog content that is generated by ChatGPT before posting it to your law firm website. However, with the right prompting, ChatGPT can craft high-quality legal blog content that is nearly ready for your audience. 

Below are a few examples of strong ChatGPT prompts that can generate full blog posts:

  • I am an estate planning attorney that specializes in legacy planning. Write a 800 word blog post titled “[TITLE]” that uses the exact keywords legacy planning at least once every 250 words. The blog post should include an introduction, main body, and conclusion. The conclusion should invite readers to leave a comment. The main body should be split into at least 4 different subsections and incorporate bulleted lists, H1 headings, and subheadings. The tone should be targeted toward an audience that lives in the Denver, Colorado area. 
  • I am a medical malpractice attorney who helps clients who have experienced negligence by their healthcare provider. Write a 1500 word how-to blog post titled “[TITLE]” in an informative but friendly tone. The post should be engaging to an audience of victims of medical malpractice in the Atlanta, Georgia area who would like to know what they should do next after experiencing medical malpractice. The blog post should be structured with numbered steps and include H1 headings and subheadings.
  • I am a criminal defense attorney and serve clients who have been charged with a DUI in the Jacksonville, Florida area. Write a 1500 word listicle blog post titled “[TITLE]” that is optimized for the keyword DUI. This exact keyword should appear at least 15 times in the post, including in at least 5 subheadings. Include a table of contents at the start of the post, after the introduction.

Blogging is Easy and Intuitive with LawLytics

Well-crafted blog posts showcase your voice and help potential clients find you, like you, and trust you.

When attorneys use LawLytics, they discover that creating a web presence that helps them get found by potential clients is simple and affordable. We provide you with the system, strategy, and support you need to have a thriving law firm website.

The LawLytics platform makes it safe and easy for attorneys to have world-class search engine optimization. Everything you need is built in, and gets updated as standards change. Our unique technology and exclusive focus on law firm websites puts you on the cutting edge without worrying about SEO.

To see how LawLytics makes it easy for you or anyone you choose to produce content that ranks well in search results, schedule an interactive 20-minute demo.

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