by Drew Mancini | Sep 12, 2024 | SEO
Google has announced the completion of their August 2024 core update to Google Search, an update designed to “improve the quality of [their] search results by showing content that people find genuinely useful.” As with every Google core update, there may be some...
by Drew Mancini | Sep 11, 2024 | Podcast
For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketing decision to have multiple websites. Whether you’re looking to target specific clientele, gain traction for a particular legal...
by Drew Mancini | Aug 22, 2024 | Websites
Solo attorneys and most small law firms have limited staff members to whom they can delegate tasks. As a result, you may find yourself taking on a larger share of the office responsibilities. For today’s attorney, a reliance on tech and tools to keep things running...
by Drew Mancini | Aug 19, 2024 | Podcast
For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the...
by Drew Mancini | Aug 16, 2024 | Websites
For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketing decision to have multiple websites. Whether you’re looking to target specific clientele, gain traction for a particular legal...
by Drew Mancini | Aug 9, 2024 | Podcast
In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website...
by Drew Mancini | Aug 5, 2024 | Websites
For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the...
by Drew Mancini | Jul 26, 2024 | Podcast
In today’s digital age of running a practice, a law firm’s website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your...
by Drew Mancini | Jul 17, 2024 | Websites
In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website...
by Drew Mancini | Jul 15, 2024 | Podcast
Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points...
by Drew Mancini | Jul 10, 2024 | Websites
In the modern age of running a practice, a law firm website needs to be more than just a digital business card to help your firm stay competitive and continue to grow. Today, potential clients expect to learn more about your firm, their legal issue, and potential...
by Drew Mancini | Jun 24, 2024 | Podcast
Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn’t fit the standard digital marketing...
by Drew Mancini | Jun 17, 2024 | Podcast
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly...
by Drew Mancini | Jun 10, 2024 | Spotlight
Attorney Frank Spector, owner of Frank Spector Law, LLC, has been a medical malpractice and birth injury lawyer for over 30 years. For most of his career, he was in partnership with another attorney. Upon making the transition to a solo practitioner, Frank knew one...
by Drew Mancini | Jun 3, 2024 | Podcast
OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on...
by Drew Mancini | May 10, 2024 | SEO
For attorneys, the quality of your leads from your marketing efforts is the most important success metric. Not only do high quality leads drive more business, but they also reduce your marketing costs in the long term. Before joining LawLytics, many attorneys are able...
by Drew Mancini | May 6, 2024 | Podcast
Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier. ...
by Drew Mancini | Apr 22, 2024 | Podcast
As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as...
by Drew Mancini | Apr 17, 2024 | Marketing
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly...
by Drew Mancini | Apr 11, 2024 | Podcast
New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay...
