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3 Touch Points to Manage Your Referral Relationships

3 Touch Points to Manage Your Referral Relationships

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm....
Developing Local Website Content for Your Firm

Developing Local Website Content for Your Firm

One of the best ways to create unique and engaging website content is to focus on local marketing to target your ideal client online. Local pages are law firm website pages that provide relevant local information to your potential clients. These pages aren’t designed...
How Important is Page Load Speed to Potential Clients?

How Important is Page Load Speed to Potential Clients?

Can slow page load speeds affect your website’s ability to attract and convert potential clients online? Page load speed refers to how fast a page loads once it is requested in a browser. While this can be dependent on your web visitor’s internet speed and quality,...
4 Ways to Get a Better Office Location Page

4 Ways to Get a Better Office Location Page

Your firm’s office location page is a foundational page of your website, yet it is often overlooked as a marketing asset. A good location page will provide plenty of helpful information about your firm for web visitors. However, your office location page can also act...
How Long Should Web Page Content Be in 2023?

How Long Should Web Page Content Be in 2023?

High-quality content on your law firm website is the key to increasing your website’s visibility on search engines and engaging your potential clients online. However, you may be wondering how page length can play a part in your firm’s online visibility and how to...
Using Google to Drive Business to Your Firm in 2023

Using Google to Drive Business to Your Firm in 2023

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize...
3 Tips for Growing Your Firm in 2023

3 Tips for Growing Your Firm in 2023

A new year is just around the corner, and now is the time to strategize your firm’s growth and set your business goals for 2023. However, it can be difficult to know how to get started and where to focus your efforts to save both time and money. Most firms struggle to...
Do You Need Multiple Law Firm Websites in 2023?

Do You Need Multiple Law Firm Websites in 2023?

As the year is coming to a close, there are many important decisions to make as a small business owner. One of them is how you will manage your online presence in 2023. You may be looking to create a second website for your firm to prepare for your growth plan in the...
Avoid These 5 Mistakes on Your Practice Area Pages

Avoid These 5 Mistakes on Your Practice Area Pages

Practice area pages on your firm’s website help you communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With a few...
Satisfy Google’s Search Quality Guidelines With These Tips

Satisfy Google’s Search Quality Guidelines With These Tips

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular search queries compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception....
Best Practices for Law Firm Case Results Pages

Best Practices for Law Firm Case Results Pages

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. With the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that...
Level Up Your Law Firm Website Homepage with These Tips

Level Up Your Law Firm Website Homepage with These Tips

The homepage of your law firm’s website is arguably the most important page on your website. It works to inform potential clients about who you are, who you serve, and why you’re the best fit for their legal issue. In sum, your homepage acts as your digital “elevator...
The 3 Zones for Social Media Success

The 3 Zones for Social Media Success

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media...
Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

Before joining the team at LawLytics, I used to work closely with solo and small law firms across the country as a marketing consultant. I advised on and implemented a variety of digital marketing practices to help my clients reach their business goals within their...
How to Find Your Firm’s Competitive Advantage Online

How to Find Your Firm’s Competitive Advantage Online

Most firms struggle to differentiate themselves in their marketing when they focus too much on the broader competition. However, competitive advantages can be found almost anywhere and can help your firm stand out online. Directing your marketing efforts toward the...
3 Marketing Elements That Are Best Handled In-House

3 Marketing Elements That Are Best Handled In-House

Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing...
Five Website Elements Your Clients Will Thank You For

Five Website Elements Your Clients Will Thank You For

Part of a successful law firm website is understanding your potential clients’ intent when they visit your website. This intent should influence the choices you make for your website design and the content you share with your web visitors. For most potential clients...