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5 Unethical Marketing Agency Tactics

5 Unethical Marketing Agency Tactics

Did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to...
How to Know if You Need Multiple Law Firm Websites

How to Know if You Need Multiple Law Firm Websites

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence today and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for...
Creating the Most Effective Contact Form

Creating the Most Effective Contact Form

Effective web forms tend to accomplish more than just one objective for your practice. Beyond their basic intention to help potential clients get in touch with you, an optimized web form can keep you more organized, deliver invaluable data points about your leads, and...
3 Ways to Satisfy Google’s Search Quality Guidelines

3 Ways to Satisfy Google’s Search Quality Guidelines

Every website listed on Google is held to a certain quality standard that will determine how it will rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. In...
Essential Pages for Your Law Firm Website

Essential Pages for Your Law Firm Website

What does it mean to create a content plan for your law firm website? Too often, attorneys struggle to devise a strategy to make their website content work for their practice.  To begin working on a content plan, it’s helpful to first understand the purpose of your...
The Three Zones for Social Media Success

The Three Zones for Social Media Success

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media...
What is the Impact of AI on Legal Tech?

What is the Impact of AI on Legal Tech?

In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy – and has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact...
5 Mistakes to Avoid on Your Practice Area Pages

5 Mistakes to Avoid on Your Practice Area Pages

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few...
Your Game Plan for Dealing with Negative Google Reviews

Your Game Plan for Dealing with Negative Google Reviews

Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...
Breaking Down Bounce Rate for Your Law Firm Website

Breaking Down Bounce Rate for Your Law Firm Website

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm...
4 Ways to Maximize Your Law Firm Blogs

4 Ways to Maximize Your Law Firm Blogs

Blogging has multiple benefits for your law firm including digital marketing, client and referral relations, community relations, issue advocacy, publicity, reputation management, and thought leadership. However, for some attorneys, it can be hard to know where to get...
5 Ways to Take Your Web Design from Good to Great

5 Ways to Take Your Web Design from Good to Great

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with...
6 Ways to Repurpose Your Website Content

6 Ways to Repurpose Your Website Content

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing? It’s important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader...
Using Video to Level-Up Your Client Experience

Using Video to Level-Up Your Client Experience

Most solos and small law firms are looking for ways to maximize their impact on clients while also optimizing their office workflows. While there are several solutions, hacks, and helpful tools, the use of video can be the most valuable asset to help you achieve this...
Tips and Best Practices for Your Case Results Page

Tips and Best Practices for Your Case Results Page

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that...
Adjusting to Shifts in the Legal Market

Adjusting to Shifts in the Legal Market

When it comes to change, how flexible is your law firm website?  Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate...
4 Reasons Why Your Content Should Be Easy-To-Read

4 Reasons Why Your Content Should Be Easy-To-Read

It seems like most written content today is available to us in the form of lists with catchy titles that encourage us to click and learn more. Due to the over-exposure of available information via the internet, our audiences are gravitating less and less toward...