Going Solo? Here Are 3 Things to Consider Before Starting Your Own Firm
There are several motivations for lawyers to branch out and become their own bosses – job security and work/life balance being among the top reasons. Whether you’ve been thinking about starting your own firm for hours or years, there are a few things to take into...
How to Find Your Firm’s Competitive Advantage Online
Most firms struggle to differentiate themselves in their marketing when they focus too much on the broader competition. However, competitive advantages can be found almost anywhere and can help your firm stand out online. Directing your marketing efforts toward the...
3 Marketing Elements That Are Best Handled In-House
Many successful lawyers understand that delegating is the most efficient way to accomplish more tasks, more quickly. However, once you have created the foundation for your digital presence with a strong and optimized website, outsourcing the rest of your marketing...
Five Website Elements Your Clients Will Thank You For
Part of a successful law firm website is understanding your potential clients’ intent when they visit your website. This intent should influence the choices you make for your website design and the content you share with your web visitors. For most potential clients...
Six Ways to Repurpose Your Written Content
You may know by now that the key to SEO success for your law firm’s website is an abundance of high-quality written content. Written content helps you target your ideal client online and attract more web visitors through search engines. But what if you could work...
Pros and Cons of Video Content on Your Website
Video content is an effective way to connect with potential clients online, and consumers across many industries are responding positively to video content. A compelling marketing video can boost conversion rates for your firm by directly addressing your potential...
The Basic Pages Every Law Firm Website Needs
If you’re looking to expand your digital presence and drive more business to your law firm from the web, start with your website. By prioritizing and publishing the information your potential clients need most, a good website can become a great website– engaging,...
Increase Website Traffic With These Easy LinkedIn Changes
LinkedIn is the leading social media platform for professionals and has become a valuable asset to lawyers as a place to network and attract potential clients. The platform has several ways to optimize your profile for a cohesive, branded appearance that complements...
Guide to Color Choice on Your Firm’s Website
Color theory helps us understand how people perceive colors and the message colors can convey. But why does this matter for your law firm’s website? Color has the capability to impact how your potential clients both think and behave, and it’s important to take a look...
Your Firm’s Brand Personality and Your Website’s Design
I recently saw a billboard advertisement that read “The beer you’d want to have a beer with” next to a photo of a Miller Lite can. Without saying much– or even being logical– I was able to associate drinking a Miller Lite with feelings of familiarity, ease, and fun....
Have You Googled Your Law Firm Recently?
Before making the decision to hire you, it’s likely that a potential new client will conduct a Google search to feel confident in their choice. If you’re not sure what they may see when they Google you or your law firm, it’s time to Google yourself. Performing a...
4 Steps to Get Started with Video Blogs
We’ve all seen the attorneys who are getting thousands of views on videos where they simply talk about a legal topic. What’s their secret? And how can you use this for your practice to attract more potential clients to your website? Video blogging is more accessible...
Improve Your Client Conversion Rate With These 4 Tactics
Your website is your best salesperson and most reliable employee– it works 24/7/365 to drive business to your law firm without a single complaint or objection. So, what does your website need to operate to its fullest potential? Maximize the conversion power of your...
Drive Traffic to Your Firm’s Website with These Six Social Media Posts (With Examples!)
Not all social media strategies are created equal across industries. For lawyers, the intent of your social media marketing should be to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media,...
5 Red Flags When Hiring a Marketing Agency
Do you have a marketing agency (or are you considering one) that seems to “do it all” with little to no involvement on your part? Lawyers are a busy bunch, and a one-stop-shop for marketing makes for an attractive solution to generating more business for your small...
How to Audit Your Marketing Progress in 2022 (and Course-Correct Your Plan)
We’re a quarter of the way through 2022, making this a great time to check in with your current marketing goals and make any necessary adjustments or optimizations to your current strategy to finish the year strong. There are a few key elements of a good marketing...
Outperform Your Local Competition (Regardless of Your Marketing Budget!)
There’s a lot of noise out there that can interfere with your small law firm’s ability to connect with your ideal potential clients. Every time we get online, we’re bombarded with advertisements. On search engines such as Google, where paid advertising seems to...
Convert New Business with Informed Website Design
Effective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if...