What is the effect of LawLytics on the business of solos and small law firms across practice areas? And, what makes LawLytics the most effective and affordable website solution for attorneys? We sat down with attorney David Drwencke, owner of DRD Law, LLC in Chicago,...
Did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to...
Why empathy matters Focusing on fostering a more human and emotional connection with your potential clients can show them that you care about them and their legal issue. This helps a potential client establish the trust and confidence necessary to make their decision...
There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence today and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for...
Effective web forms tend to accomplish more than just one objective for your practice. Beyond their basic intention to help potential clients get in touch with you, an optimized web form can keep you more organized, deliver invaluable data points about your leads, and...
Every website listed on Google is held to a certain quality standard that will determine how it will rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. In...
What does it mean to create a content plan for your law firm website? Too often, attorneys struggle to devise a strategy to make their website content work for their practice. To begin working on a content plan, it’s helpful to first understand the purpose of your...
As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media...
In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy – and has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact...
Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few...
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...
When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm...
Blogging has multiple benefits for your law firm including digital marketing, client and referral relations, community relations, issue advocacy, publicity, reputation management, and thought leadership. However, for some attorneys, it can be hard to know where to get...
Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with...
Curious to know how LawLytics has performed for other attorneys, and what makes us the most effective and affordable website solution for solos and small law firms? We sat down with attorney Shawn Hamp, owner of Hamp Law Offices in Northern Arizona, to discuss how...
Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing? It’s important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader...
Most solos and small law firms are looking for ways to maximize their impact on clients while also optimizing their office workflows. While there are several solutions, hacks, and helpful tools, the use of video can be the most valuable asset to help you achieve this...
Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that...
When it comes to change, how flexible is your law firm website? Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate...
It seems like most written content today is available to us in the form of lists with catchy titles that encourage us to click and learn more. Due to the over-exposure of available information via the internet, our audiences are gravitating less and less toward...
