A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus.
- A personal injury attorney might create content addressing local topics such as intersections that are often sites of accidents, information about local hospitals, or places where people frequently get injured, such as parks and schools.
- Criminal defense attorneys might create pages that provide information about local criminal courts, police stations, jails, or checkpoints.
To create successful local pages means understanding what makes a good local page but also what you should avoid. In this episode we discuss four common local marketing mistakes that we see on law firm websites.