Developing Law Firm Website Content Around Longtail Keywords

Published: 05.19.2020

Host: Victoria Blute

What kinds of searches have you done on Google lately?

If you’ve searched for things like “Pittsburgh weather,” “Restaurants near me,” or “engagement rings,” you’ve conducted some basic keyword searches.

If you’ve searched for things like “What is the weather like in Pittsburgh in January versus in April?”, “Tucson restaurants with delivery near me” or “What are the best diamond engagement ring alternatives?” you’ve conducted a search using longtail keywords and phrases.

Longtail keywords and phrases are something that your potential clients are using, too. By focusing on these kinds of searches and building great content around them, you can attract more — and better — potential clients to your firm. In this episode we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.

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