There are lots of mistakes that attorneys can make when it comes to law firm SEO, yet the main root of many of these problems is a lack of education. Understanding how search engines work — and what Google expects from law firm websites — can save attorneys a lot of time, money, and frustration.
The five mistakes that we cover in this episode are:
- When attorneys hire one law firm SEO “expert” after the next without getting traction
- Engaging in “spray and pray” online marketing
- Falling for SEO tricks and traps
- “Once bitten, twice shy” SEO
- When attorneys believe SEO takes too much time to learn
Tune into this episode to learn more about how to keep yourself from making these online marketing mistakes.