Understanding Online Law Firm Marketing Assets & Expenses: Podcast Episode 36
In this podcast episode, we discuss online law firm marketing assets and expenses — and how you can tell one from the other.
It matters how you invest your online marketing budget. However, we often see attorneys investing their time, money, or both into marketing expenses instead of assets. These expenses have a poor return on investment and often leave attorneys disappointed, confused, frustrated, and with little to show for the time or money they’ve put in.
It’s not always easy for attorneys to tell the difference between assets and expenses. But this podcast episode will help you identify three key features of each so that you can have more confidence in your marketing investment strategy.
Tune into this episode to see how you can do smarter online marketing for your law firm.