A recent trend on the web is parallax websites. This is where parts of a website scroll down while other parts, usually images, remain static. This gives the perception of motion. Are parallax websites fun to look at? They are. That’s one thing that often attracts lawyers to this web design style.
However, parallax websites have downsides that may make them a bad choice for your law firm. They may be visually appealing at first glance, but this is a design style lawyers may not want to choose. Here are five reasons why law firms should avoid parallax websites.
Parallax websites can cause problems with law firm SEO.
The structure of parallax sites is different than most websites, and that means a parallax website can cause problems for law firm SEO. Choosing a parallax design removes the traditional structure of a website — the structure that Google uses to crawl and index websites. It basically turns your website into a single page, where much of your content will live, and that makes it hard to optimize. A single page that holds much of your content decreases the searchability of your site and gives you fewer opportunities for internal linking.
Because of its “single page” nature, a parallax website makes it hard to see what kind of engagement you’re getting from potential clients.
Parallax sites can reduce the performance of your law firm’s website.
A novel law firm website design can be fun at first, but cause problems later.
Potential clients may be entertained by the parallax design initially, but the movement can quickly become confusing and annoying rather than a feature that causes potential clients to be more engaged. Complex or confusing layouts don’t inspire confidence in your potential clients and can turn them away from contacting you.
Parallax law firm websites can cause potential clients to miss valuable information.
In one study about the effectiveness of parallax website, the author wrote: “Although many users didn’t notice this themselves, I could see they were missing large portions of the content because they were scrolling too fast through the page. ” It’s one thing to know there’s information available on a webpage and disregard it — it’s another to completely miss it and never know you did. Attorneys won’t want to spend their time writing engaging content for their law firm websites and blogs, only to have it accidentally overlooked by potential clients.
Parallax websites can be confusing for potential clients that want to engage your law firm.
Potential clients — and web users in general — expect websites to be easy to navigate and easy to find the information they’re looking for. Parallax sites don’t lend themselves to that. Your potential clients can easily get lost or confused scrolling up and down a page, looking for the information that they need.
Users can be frustrated with the amount of time it takes to scroll through a parallax site, especially if they’re looking for one tidbit of information. (After all, we must consider potential clients — like many web users — generally skim and scan content online to find the piece of information that’s most useful to them.) Users may find it a struggle to navigate through a parallax site, or worse, see a bit of information they’d like to come back to and have a hard time retracing their steps.
You may see a parallax site as a visually engaging way to look at all of your content, but what potential clients may see is a confusing maze that makes it too complicated and time-consuming to find out more about your firm or answer their questions.
Traditional website design makes it much easier for potential clients to, in a few clicks, digest meaningful information and make their next decision. But web design doesn’t have to be boring. Using the right colors, navigation, layout, pictures and fonts all make a better website. Choosing a responsive website over other designs is a good choice, too — it allows visitors to view your website optimally no matter what device they’re using.
Good design along with content that helps your potential client make a decision about what they need to do next for the problem they’re facing will give you a website that engages the right web visitors more than any fleeting design trend can.
Learn the detains about law firm website design that works, and see how lawyer website design works with LawLytics, and experience the variety of effective design choices as part of an interactive demo.