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How to Write Law Firm Blog Posts That Rank Well

Your law firm’s website and blog are your most important marketing assets. If your law firm’s blog posts aren’t performing as well you’d like them to, or you’re not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will...
Set Goals for Your Law Firm’s Website to Get More Business

Set Goals for Your Law Firm’s Website to Get More Business

Setting specific goals for your law firm’s website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, and setting...
Why Lawyers Should Focus on Content Instead of Keywords

Why Lawyers Should Focus on Content Instead of Keywords

Keywords are related to topics: they’re the connection between what your potential clients are looking for and the content that Google might return to that search user when they search for particular queries. Some attorneys believe there are specific types and amounts...
How to Get More Clients Through Content-Based SEO

How to Get More Clients Through Content-Based SEO

Google rewards user-focused webpages by increasing their visibility in search. To create user-focused webpages, you’ll need to take a content-based approach to your law firm website’s search engine optimization (SEO). Content-based SEO is the best way to...
How to Use Internal Links Effectively on Law Firm Websites

How to Use Internal Links Effectively on Law Firm Websites

Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter.  The more access to information...
3 Things Every Attorney Should Know About SEO

3 Things Every Attorney Should Know About SEO

To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post,...