Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential...
One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it’s now faster and easier than ever. In this episode of the Law Firm Marketing Decoded Podcast we discuss what makes a strong practice area...
Referrals can be a good source of new business – and they can come from a variety of sources. Referrals from happy former clients are great. A client’s previous experience working with your firm serves as a vote of confidence and can quickly build a bond of trust...
Google Business Profile — previously known as Google My Business — is free business listing resource for you to manage your online presence on Google Search and Google Maps. Creating a Google Business Profile is a great way to help potential clients find...
The written content on your website is always – and should always be – the foundation of your website: It’s what helps potential clients find you from the search engines and helps them understand more about their legal issues. But videos can be a great addition...
For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts is essential to building a thriving practice. But...
As the year progresses, it’s always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing...
Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s...
Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your...
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even...
Many attorneys want to improve their law firm website’s rankings in search and, as a byproduct, drive more business to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it...
Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh...
Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm’s efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre...
Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your...
According to recent research, 84 percent of people use Google at least three times a day. With nearly three and a half billion Google searches performed daily, many consumers begin their connection to businesses with a simple query. Your potential clients engage in...
There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll...
Next month, Google will begin rolling out the page experience ranking update (sometimes referred to as “Core Web Vitals”) to desktop search results. This update will include all but one of the current signals of the mobile version of the page experience update and...
When web visitors read your practice area pages, they’re looking for easy-to-consume information about their problem, your firm, and a potential solution. Here are three ways to create more engaging practice area pages that build trust and build your business. Make...
Stories define our shared experiences. As a result, using your website to brand and market your law firm through storytelling can be highly effective. The story of who you are, what you offer, and how you help your clients is a better way to engage potential clients...
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Here are three ways that your website can benefit your firm aside from marketing your services. Your website can help you run your practice...
