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When Does It Make Sense to Have More Than One Website?

While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You’ll want to be sure that your objectives are clear, and that you are not choosing...

The Blueprint to High-Performing Websites

Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there’s a blueprint that can be applied. It’s easy to get a...

How to Use Your Website as a Client Magnet

Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more — and better — clients to their firms. In this episode of the Law Firm...

How to Attract More Local Clients to Your Law Firm

Creating an effective local strategy for your law firm’s website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients. By providing relevant information that answers local...

How to Succeed with Google in 2021 and Beyond

With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that:  It’s able to collect the information available on the web and sort through millions of web...

Links, Linking, and Your Law Firm’s Website

Potential clients are information hungry. So how do you engage them while they’re doing research online? High-quality website content is the most effective way to grab attention. But then what? How do you keep on them your site and showcase your authority so they...

What Google Wants From Law Firm Websites in 2021

When we use Google to search, we naturally expect it to return helpful information to us. But for any given search, there are thousands of web pages with potentially relevant information. So how does Google figure out which results to suggest to you? The way that...

How to Address FAQs on Your Website to Attract More Clients

Frequently asked questions (FAQ) can be a useful part of your law firm’s online marketing. By answering potential clients’ questions and providing additional resources, these pages position your law firm as a trusted, knowledgeable resource. Thorough FAQs that provide...

How to Use Storytelling to Attract More Potential Clients

Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm’s website. Storytelling works whether you work with...

Creating Web Pages That Convert Potential Clients

Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors’ needs and create pages that meet potential clients where they’re at. In this episode of the...

How to Create Page Titles That Captivate Potential Clients

Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid,...