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How and Why to Invest in Your Law Firm’s Website Now

How and Why to Invest in Your Law Firm’s Website Now

For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts is essential to building a thriving practice. But...

Social Media Posts That Work to Drive Traffic to Your Website

Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s...

The Best Places for Your Web Address to Appear

Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your...

Your Website: How It Powers Your Law Firm’s Growth

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even...

Getting Your Website to the Top of Google

Many attorneys want to improve their law firm website’s rankings in search and, as a byproduct, drive more business to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it...

The Pitfalls of Do-It-Yourself (DIY) Website Builders

Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh...
How to Boost Efficiency at Your Law Firm

How to Boost Efficiency at Your Law Firm

Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm’s efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by Bre...

Creating Law Firm Web Designs That Convert New Business

Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your...

How to Seamlessly Transition to a Virtual Law Firm

There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you’ll...

Google Page Experience Update Coming to Desktop in February 2022

Next month, Google will begin rolling out the page experience ranking update (sometimes referred to as “Core Web Vitals”) to desktop search results. This update will include all but one of the current signals of the mobile version of the page experience update and...

3 Steps to Create Engaging Practice Area Pages

When web visitors read your practice area pages, they’re looking for easy-to-consume information about their problem, your firm, and a potential solution. Here are three ways to create more engaging practice area pages that build trust and build your business. Make...

3 Ways to Use Storytelling on Your Website

Stories define our shared experiences.  As a result, using your website to brand and market your law firm through storytelling can be highly effective. The story of who you are, what you offer, and how you help your clients is a better way to engage potential clients...

Taking a Strategic Approach to Your Law Firm’s Marketing

Too many small law firms struggle with their marketing because they don’t have a strategy or system in place. When things are going well, these firms ignore their business development. When things aren’t going well, they struggle to stay afloat, scrambling to find...

Building Your Law Firm’s Online Reputation in the New Year

Online marketing is a powerful way to engage with potential clients and build trust. However, it can be a double-edged sword: if not managed carefully, the same resources that help your potential clients find you can also turn them away from your firm.  In this blog...

Where Should I Focus My Law Firm’s Marketing Efforts?

Nearly three of four small firms say acquiring new business is a challenge. Some small firms are growing rapidly, while others struggle to survive. What separates those who thrive from those who don’t? The firms that not only survive – but thrive – in a competitive...