Landing pages are website pages designated as the destination for paid advertisements — and when somebody clicks on your ad, the landing page is what they see.
However, when it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you’re going to use pay-per-click ads, how to get the most out of your landing pages.
