In this episode, we discuss tips for developing unique content for your law firm’s website. Google wants high-quality content because that’s what potential clients want, and part of high-quality content is how unique it is. If you’re writing content that’s appreciably similar to what’s already out there on the internet, there’s a good chance you’re shouting into a void.
When faced with the idea of creating unique content, some attorneys ask us how to create something unique when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic area(s), and how your potential clients think.