Black Hat SEO Tactics That Attorneys Should Avoid

Published: 09.13.2018

Host: Victoria Blute

Sticking to — or rebelling against — Google’s best practices can make or break your law firm’s web presence. It’s why it’s important for attorneys to understand how search engines work, what Google expects of webmasters, and what your potential clients are looking for when they conduct searches.

But it’s also important to have an understanding of what violates Google’s guidelines — and to make sure that, if you’ve hired someone to handle your law firm’s web presence, that they’re not engaging in black hat practices, either.

In some cases, it can take a lot of work to regain the trust of the search engines when you knowingly — or unknowingly — violate their guidelines.

In this episode, we’ll give you a quick refresher on several common black hat SEO tactics that violate Google’s Webmaster Guidelines.

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