Black Hat SEO Tactics That Attorneys Should Avoid: Podcast Episode 48
Sticking to — or rebelling against — Google’s best practices can make or break your law firm’s web presence. It’s why it’s important for attorneys to understand how search engines work, what Google expects of webmasters, and what your potential clients are looking for when they conduct searches.
But it’s also important to have an understanding of what violates Google’s guidelines — and to make sure that, if you’ve hired someone to handle your law firm’s web presence, that they’re not engaging in black hat practices, either.
In some cases, it can take a lot of work to regain the trust of the search engines when you knowingly — or unknowingly — violate their guidelines.
In this episode, we’ll give you a quick refresher on several common black hat SEO tactics that violate Google’s Webmaster Guidelines.
What Every Attorney Needs To Know About Law Firm SEO: Part I
In this hour-long webinar, you’ll get a comprehensive overview of law firm SEO that will show you how your potential clients are using the internet to find you, as well as debunking myths about SEO that often get attorneys into trouble.
What Every Attorney Needs To Know About Law Firm SEO: Part II
In the second part of this two-part SEO series, we answer attorneys’ frequently asked questions about law firm SEO to help you understand how search engines work. We’ll explain how to do search engine optimization that attracts qualified potential clients and referral sources without wasting your time or exposing you to dangerous risks that can harm your law firm’s web presence.