But it’s also important to have an understanding of what violates Google’s guidelines — and to make sure that, if you’ve hired someone to handle your law firm’s web presence, that they’re not engaging in black hat practices, either.
In some cases, it can take a lot of work to regain the trust of the search engines when you knowingly — or unknowingly — violate their guidelines.
In this episode, we’ll give you a quick refresher on several common black hat SEO tactics that violate Google’s Webmaster Guidelines.
