Learning about search engine optimization is a great place to start for attorneys who want to succeed in their online legal marketing without wasting time or money.
When attorneys understand how search engines work, they avoid wasting time and draining their marketing budget on tactics and services that don’t produce results for their firms.
If you choose to hire someone to handle your online marketing, educating yourself about law firm SEO first is important. It can help you understand what’s being done to your law firm’s web presence, why it’s being done, and whether those things are a good investment for your firm.
Sometimes, we see attorneys who hire SEO providers that don’t have a legal background or who don’t understand legal ethics. You, the attorney, are ethically responsible for what’s published on your law firm’s website. In some cases, choosing the wrong SEO provider can cause legal ethics problems that may even put your license at risk.
This series won’t cover all the ins-and-outs of law firm SEO. But, it will cover five important SEO questions that you should ask the individual or company that you’re thinking about hiring to create, edit, and/or optimize your web content.
(For attorneys who want to know more about SEO, see our Definitive Guide To Search Engine Optimization For Lawyers).
Why attorneys should thoroughly examine SEO providers
If you haven’t taken the time to educate yourself about how search engines work, or if you struggle with your law firm’s online marketing, it can be tempting to give control of your marketing to a law firm SEO provider.
But attorneys rarely benefit from giving complete control to someone else. This may sound strange, especially for attorneys who are already busy and feel they don’t have time to learn about best practices on the web. But ultimately, it’s true, because nobody cares about your law practice as much as you.
We believe that attorneys are in the best position to control things such as their law firm’s website and blog. However, if you do decide to let someone else handle your law firm’s SEO, there are many questions that you should ask before you put someone else in charge of some (or all) of your firm’s online presence.
Failing to thoroughly vet the person or company that you put in control can be costly. You may end up wasting time and money on strategies that don’t support sustainable growth for your firm, or that make it more difficult for potential clients to find your firm, among other problems.
When you’re not sure what to look out for, it can be hard to make smart marketing decisions for your firm. It can leave you guessing as to whether your SEO provider is doing something measurable and meaningful for your firm’s growth. Asking the right questions now can keep you from needless expense and missed opportunities in the future.
In the coming days, we’ll go over five questions to ask before you sign on the dotted line.
Blog Posts In This Series:
- Does Your Law Firm SEO Provider Understand Legal Ethics?
- Does Your Law Firm SEO Provider Follow Google Webmaster Guidelines?
- Does Your Law Firm SEO Provider Claim To Have A Special Relationship With Google?
- Does Your Law Firm SEO Provider Understand Your Practice?
Related Blog Posts:
- Blog Series Introduction: Taking Control Of Your Law Firm’s Online Marketing
- Is Your Law Firm Hooked On PPC? Here’s Why You May Want To Reconsider.
- Are Vanity Metrics Hurting Your Law Firm Marketing?