The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites.
One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to create client personas. Listen to this episode of the Law Firm Marketing Decoded podcast where we’ll be reviewing why attorneys benefit from creating client personas and the motivation behind creating more than one client persona.