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Attorney bios are one of the most visited pages on law firm websites, and yet many attorney bios fail to resonate with potential clients, or contain information that only other attorneys understand.

When attorneys write their online bios with potential clients in mind, they create information that helps drive a connection between the attorney and the potential client. A good attorney bio can help a potential client like you, trust you, and ultimately decide to hire you.

What makes a good attorney bio?

To transform your bio from a list of facts into a compelling narrative, consider including the following in your attorney bio:

  • Your journey to the law. What inspired you to choose this profession? Was there something in your formative years that made you passionate about a particular practice area? Explaining this in your bio helps a potential client feel a personal connection with you. It can demonstrate that you care deeply about your work and their matter.
  • Who you are outside of work. Are you involved in the community? Are you passionate about certain causes or issues? Including these interests and activities in your bio can help a potential client see that you care about more than just winning or making money.
  • Who you have helped. Paint a picture of the kind of people you help and why you enjoy doing it. That way a potential client can see that you’ve helped people like them in the past and that you can help them as well.
  • What you have accomplished. This is an opportunity to provide context for your awards and accomplishments. For example, talk about what went into being selected for an award, why it matters, and what it meant to you to receive that award.

How to create a compelling attorney bio with LawLytics

LawLytics provides you with everything you need to create a compelling bio on your law firm’s website. Here’s how to do it.

First, navigate to the “Attorney Profiles” section of the “Publish” menu in the LawLytics control panel.

On the left, you’ll see all attorneys who have a featured attorney profile on your LawLytics site. (Note: You can always add or remove attorney profiles by visiting the “Users & Access” menu.)

To edit an attorney profile, click on the relevant attorney and then click on the blue “Edit” button.

From here, you’ll be given access to a content editor. Use the “About the Attorney” section to build a robust and compelling bio that goes beyond the typical bullet point lists and is instead a compelling, humanizing narrative.

When you’re finished, add a small summary. This will be featured on the Attorney Index page, where potential clients can read quick summaries of each attorney at your firm.

LawLytics also lets you add relevant information about your practice areas, schools you’ve attended, bars you’re admitted to, and more.

You can also select and add a picture of the attorney whose bio is featured. When you’re done, simply click “Publish Changes” to see the changes reflected on your website.

Potential clients have access to an index of the attorneys at your firm…

…And they can click on each summary to learn more about an individual attorney.

Learn more about creating compelling attorney bios

Attorney bios can be powerful tools to build trust with your potential clients and drive more business to your firm. To learn more about what makes a compelling attorney bio, see “5 Things That Make Better Attorney Bios“, or watch our Attorney Bio Clinic.