Using LawLytics to create evergreen pages for your law firm’s website is as easy as using a word processor. Here’s what you need to know about creating evergreen pages with LawLytics to drive more potential clients to your law firm’s website.
What are evergreen pages on law firm websites?
Evergreen plants, as their name suggests, never lose their leaves and remain green all year long. Evergreen content on law firm websites is detailed content about the law that remains relevant long after it’s published.
Evergreen content is the backbone of your law firm’s website. It’s the content on your website that remains consistently relevant to your potential clients, and it’s where your potential clients will look to get a sense of how well you understand their problem and if you can help them. Well-crafted evergreen content educates potential clients about the law and answers the questions they have about their case or matter in detail.
How do I use LawLytics to create evergreen pages?
Creating evergreen pages with LawLytics is easy.
To create a new evergreen page, log into your LawLytics account and click on “New Page” in the control panel.
Select a title for the new page that appears and add your content to the “Content” section of the page. You can choose to display the page in your main navigation as well as enable the sidebar by selecting these options from the box in the upper righthand corner. You can even nest pages underneath other pages by using the “Parent Page” feature.
Use the content toolbar to add headers, create emphasis by changing text styles, add media such as images and videos, create bullet point lists, and more.
When you’re done, publish your new page by clicking the green “Publish” button at the bottom of the page. If you need to make changes to your page, you can easily edit your evergreen content and click “Publish Changes” to save your new content.
To see the changes reflected on your live site, click the “Preview Site” button in the upper right-hand corner of the LawLytics Control Panel.
Learn more about creating evergreen pages with LawLytics
Well-crafted evergreen pages help potential clients find you online and drive more qualified business to your firm. To learn more about how to create evergreen pages that engage potential clients, see our webinar on creating substantive evergreen pages.